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LEARNING SLOW TOURISM_INTRODUCTION.pdf
- 1. Intuition: a National Challenge https://www.cfmt.it/big-you Marketing and Communications Thesys project SloWerona association for the spread of culture of slow tourism My passion for slow tourism come from....? 1 2 3 CARLOTTA GHINATO, PARTECIPATE TO: -Circular Economy in ONU New York -Med Pearls Slow tourism Mediterranean developement conference Barcellona -Collaborations with Artès, experiencial tourism -Juliet Club
- 2. Research Tourism experiencial marketing as a reaction to covid 19: the born of the new brand of slow tourism called Slowerona
- 3. LOSS OF PRESENCES -72% MI VE VR HIT AND RUN CITYI STAGIONALITY Mesi Anno Presenze CRITICITY OF VERONA STARTING POINT
- 4. Design slow tourism experiences in VERONA PURPOSE AND SOLUTIONS Unique and coherent supply Creation of a Network Domestic tourism and destagionalization
- 5. VERONA CENTRE cultural tourism Oil and wine Religious Target SloWerona
- 6. Valpolicella THERMAL TOURISM SMAL VILLAGES AND VILLAS TOURISM FOOD AND WINE TOURISM B&B& GLAMPING& SloWerona
- 7. Garda Lake CYCLOTOURISM FOOD AND WINE TOURISM LANDSCAPES TOURISM SloWerona
- 8. 49,3% 43,8% 153 69 “Con chi viaggi prevalentemente?”(domanda questionario) prevalenza viaggi di coppia residenti vr prevalenza viaggi di coppia non residenti vr 222Totale risposte questionari Residenti vr NON Residenti vr questionario STATISTIC MODEL
- 9. SloWerona SLOW COMPLEX CONCEPT IIT SHOULD BE ANALYSED AS A CULTURAL AND SOCIAL BEHAVIOURAL PHENOMENON Larry Dossey 1982 “Time-sickness” Tomlinson (2007) invited people to run away from stress, associated to our society of multitasking Tomlinson 2007; Giddens 1990; Baumann 2001: due to tech, the speed removes every type of boudary, between space and time and within time itself Simmel, compares people who lives in the city (fast) and people who lives in small villages (slow)
- 10. SloWerona SLOW COMPLEX CONCEPT IIT SHOULD BE ANALYSED AS A CULTURAL AND SOCIAL BEHAVIOURAL PHENOMENON Claudio Baccarani, the risk to get wrong choices caused by speed. We improve not to chasing time, but by livining the time er have been given. Parkins and Craig, 2006: slow as a lifestyle West, Schor 1998, Hamilton 2004, Elgin in 1981, Etzioni in 2004: more time, less stress and materiality, more balace in life De Salvo: slow to realize incounsciously a slow society characterized by life quality, ethics responsability, solidarity values
- 11. Industrialization Movimentation to cities Chernobyl (1986) Crazy cow Arcigola association born in 1986 , to spread Italian food and wine culture and traditions. To spred again these ideas in 1987 in the newspaper “Il Gambero Rosso” was written a food paper “Il Manifesto”, Slow Food born in 1989 1900 and Manifesto: the born of SLOW collapse in meat consiptions
- 12. SloWerona In World Institute of Slowness: SLOW REVOLUTION -"Slow Cities" -"Slow Production" - "Movimento Slow Money" -“slow Design“ -"slow Schools and Education" -“slow tourism“ From Slow Food to Slow Tourism Means of travel Slow travel and Slow Tourism Include experience