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Vökeh
- 1. Vökehby carlos and diego
- 2. bo•keh the visual quality of the out-of-focus areas of a photographic image, especially as rendered by a particular lens. / noun | photography |
- 7. Photojojo
- 8. $100 for full set Limited to the iPhone camera. “I could not get the rings to stick on my iPhone!” Photojojo
- 10. 2012 200 million units sold 2013 $1 billion in sales 2014+ Filed for IPO
- 12. $500 “Takes time to mount to phone.” Available to SONY phones Heavy & bulky
- 14. Integrated to a case Vökeh’s place in the market Retail at $130 - $150 Better picture quality Built-in photography tutorials
- 16. What type of phone do you own? iPhone 4/S iPhone 5/S SamsungS4
- 17. 2 3 5 6 8 9 11 12 14 15 Daily Threeorfourtimesaweek Ocassionally Almostnever How often do you take pictures with your phone?
- 18. Do you see Vökeh as distinctive from any product you've seen out there? Highly Distinctive Somewhat Distinctive
- 19. 2 4 5 7 9 11 13 14 16 18 Orderonline Applestore Smallretailstore Largeretailstore In your opinion, what would be the best place to buy Vökeh?
- 20. How likely is that you would be willing to purchase Vökeh? 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 Very likely Very unlikely
- 21. 1 2 3 4 5 6 7 8 9 10 <$100 $101-$115 $116-$130 $130< How much would you be willing to pay for Bökeh?
- 22. What would be the different ways that you would want to use Vökeh? Artsy pictures Group pictures Share on social media Take selfies Doing sports Casual photography 0 2 4 6 8 10 12 14 16
- 23. Can you think of any additional features you would like to see on Vökeh? M A C R O zooming capabilities Replaceable B a t t e r y PROTECTIVE LENS COVER FOR SPORTS WATER RESISTANCE Editing picture in app add text to the pictures Differentcolors FILTERSi t t o w a l l Sticking EXPOSUREmanual
- 24. THE DSLR AVENUE
- 25. Customer Profile
- 26. Medium-high income level Casual mobile photographers Ages 14 - 25 iPhone users Price point $100 - $130
- 27. what’s next? Business plan/Market research Form LLC —file for IP Prototyping Develop alpha prototype Pre-orders & start manufacturing
- 29. Appendix Pro-Forma Income Statement Year 1 Aggregate Income Statement Year 1 | Year 2 Marketing Expenses Why iPhone? Initial Investment Projections Vökeh
- 30. what we need Est. 2014 USD Beta version components $6,000 Legal Fees (IP + LLC) $3,500 Team Electrical Engineer (60 hours) $1,800 OpBcal Engineer (60 hours) $1,750 iOS Dev. incl. maint./updts (30 hours) $1,600 MarkeBng/PR (50 hours) $1,000 Supply Chain/RQF (30 hours) $850 INITIAL CAPEX TOTAL $16,500
- 31. Vökeh Pro-‐Forma Income Statement Growth Rate 20% 15% 15% Units Sold 8,000 9,600 11,040 12,696 Unit Price $129.00 $129.00 $129.00 $129.00 Cost per unit $40.00 $39.20 $38.42 $37.65 2015 Q1 Q2 Q3 Q4 Revenue $1,032,000 $1,238,400 $1,424,160 $1,637,784 Cost of Goods Sold $320,000 $376,320 $424,113 $477,975 Gross Margin $712,000 $862,080 $1,000,047 $1,159,809 Selling, general and administraTve cost MarkeBng (2% of sales) $20,640 $22,704 $24,974 $27,472 Selling costs (1% of sales) $10,320 $11,352 $12,487 $13,736 AdministraBve costs $3,500 $3,675 $3,859 $4,052 Other expenses $3,000 $3,600 $4,320 $5,184 Total SG&A $37,460 $41,331 $45,640 $50,443 OperaTng Income (EBITDA) $674,540 $820,749 $954,407 $1,109,366 Taxes( 35%) $236,089 $287,262 $334,042 $388,278 Net Income $438,451 $533,487 $620,365 $721,088 Total $2,313,391
- 32. Aggregated I/S 2014 Year 1 Year 2 Total unit sold 41,336 62,395 Total revenue $5,332,344 $8,048,930 EBITDA $3,559,062 $5,544,043 3.6 Millions 5.5 Millions
- 33. MarkeTng ProjecTons 2014 Monthly Quarterly Digital MarkeBng Facebook $1,200 $3,600.00 Pinterest $300 $900.00 TwiYer $800 $2,400.00 Total $2,300 $6,900.00 Print adversiBng $1,200 $3,600.00 DisrupBve MarkeBng $1,500 $4,500.00 Email MarkeBng $300 $900.00 Brand ambassadors 700 $2,100.00 OTHER 700 $2,100.00 TOTAL $6,700 $20,100.00
- 34. projections Year 1 40,000 - 45,000 units sold $3.6 Millions EBITDA Year 2 65,000 - 70,000 units sold $5.5 Millions EBITDA *pro-forma income statement attached
- 38. Vökehby carlos and diego