• creare una community (non solo locale)
• elevare lo standard qualitativo
• favorire l’aggregazione e il networking
• incoraggiare il “give back” alla community
• divertirsi, tutti assieme
A sketch is a rapidly executed freehand drawing that
is not usually intended as a finished work.
It might record or develop an idea for later use or it
might be used as a quick way of graphically
demonstrating an image, idea or principal.
Sketching is rapid, freehand drawing that we do with
no intention of its becoming a finished product.
Wikipedia + UXMatters
A wireframe is a visual guide that represents the
skeletal framework of a website/interface.
It depicts the page layout or arrangement of the
website’s content, including interface elements and
It usually lacks typographic style, color or graphics,
since the main focus lies in functionality & behavior.
A wireframe is a schematic or other low-fidelity
rendering of a computer interface, intended to
primarily demonstrate functionality, features,
content, and user flow without explicitly specifying
the visual design of a product.
Wireframes may function as interface specification
for products requiring some form of interaction.
A mood board is a collage of ideas and inspiration
for any design work, whether it be web or print, in
the form of visual representations.
It’s like brainstorming, but solely for the
development of a design’s aesthetics and feel,
rather than its content and other plans as well.
Mood boards represent an “emotion”.
In manufacturing and design, a mockup, or mock-up,
is a scale or full-size model of a design or device,
used for teaching, demonstration, design evaluation,
promotion, and other purposes.
It’s a prototype if it provides at least part of the
functionality of a system and enables testing of a
A usually full-sized scale model of a structure, used
for demonstration, study or testing
A full-sized structural model built to scale chiefly
for study, testing or display
A working sample (as of a magazine) for reviewing
format, layout or content.
Free Dictionary + Merriam-Webster
• Quali strumenti/tool usare per i diversi “output”?
• Quali decisioni/scelte dietro i diversi tool?
• Quali passi intermedi fare, per passare da un
foglio bianco all’interfaccia/grafica definitiva?
• Non solo il “come”, ma soprattutto il “perché”!
• La nostra e la vostra esperienza.