The massive pervasiveness of the Internet and the ease of piracy has not made it any easier for companies to deliver data hungry OTT TV services. This is because of the complexity (and cost) associated with licensing content. InstantTV fixes this - not just with technology, but with content as well. InstantTV enables any company to become a TV Network with a 100+ channels across any country, any genre and targeted at any audience. How do we do this? The principle is that the vast amount of content on the public web - Youtube etc. are of limited appeal in the premium context. But that is not to say that all of it is not valuable. What we do is we painstakingly curate thousands of videos and deliver them as linear channels from the millions of videos that are out there. This thin sliver of highly filtered and curated (~1%) content helps any company deliver a TV network targeted at engagement with its customers. A short video of our interface with linearized Indian content (showing popular YouTube channels from India in a "linear format" as opposed to VOD) is here:http://youtu.be/U3meJrI9Hy0 We support content from virtually any country, though.

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Con$identiality, Disclaimer, Terms of use and Interpretation: Material in this presentation is highly con$idential and the property of RecordTV Pte. Ltd. (RecordTV). It is not be distributed to any other party or used for any
other purpose other than to evaluate the investment potential of RecordTV. Terms such as “VOD” may be used loosely. This presentation should not be interpreted in isolation, but in the context of the verbal presentation.
Enabling OTT TV Services instantly
Carlos Fernandes
carlos@instanttv.com
+65-9684-7309

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“Outrageously expensive. Extremely Painful,
Mind-numbingly in=lexible.”
– A Senior Executive describing the building of an OTT TV Service*.
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3. The Problem: Launching an OTT TV Service* is hard,
expensive & painful
• License Content – both expensive & painful: You need to deal with
signi$icant content costs and complex license terms such as:
• Large Minimum Guarantees: Millions of $ you pay regardless of usage.
• Device Support: Licenses may cover iPhones, but not iPads!
• Business Model: Licenses may allow ads, but not subscriptions.
• Build / Purchase Technology: Licensing content is one thing; you still
have to build a system for delivery that considers:
• Encoding: Bit rates, encoding formats etc.
• Streaming: Geographies, CDNs, Negotiated Bandwidth Agreements.
• Servers: Load balancing, caching etc.
• Curate Content & Channels: Ensure the right mix of content targeted at
your customers. Iteration and experimenting with content is in$lexible &
expensive because of upfront minimum guarantee commitments.
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*An OTT TV Service is a CableTV-like TV Service run over the Internet. Users generally experience them through connected TVs, iPhones & iPads.
They do not require a traditional set-top box. OTT Services may be on-demand (e.g. NetHlix) or "Live" (e.g. As extensions of Cable TV services)

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The web has a massive library of video
content – but ~98% gets less than 100* views a
day.
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5. The Solution: Identify, Filter, Curate the “Top 2%” of all
content
• Identify & Filter: We pain-
-stakingly scour the web for
popular web video – based
on trends, views, likes etc.
• Curate: We take the most
popular web video and
curate them into linear,
24X7 TV channels by
building episodes and programming them, much like traditional TV. We
organize them into categories such as “Music”, “News”, “Comedy” etc.
• Deliver: We deliver the programming through an easy to use API that
comes with an app or can be easily integrated into an existing app.
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* YouTube has been around for ~10 years. We assume that the average existance of a YouTube video is a bit over 2 years or ~1000 days.
Only 2%

6. B2B Value Proposition: Build an InstantTV
Network with zero content & streaming cost
• PayTV Operators: PayTV operators are dealing with the shift to new
media and Youtube. We bring Content, Technology & Curation.
• Print Media: Companies that want to deliver a complete media
experience without the associated costs of licensing, production and
studios can simply outsource their own, white-labeled TV Service to us.
• Telcos: Our service delivers data hungry applications that generates
extremely rapid ROI.
• Brands: Engage with customers through content that represents your
target market – whether youth-centric or News-on-the-go customers. If
you have Facebook page, you should have this to engage your customers
and develop deep rooted relationships with the brand. Now brand can be
a “RedBull”, without the costs.
We deliver a TV Network with unlimited channels & pre-licensed content
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7. Direct to Consumer Value Proposition: Curated,
Easy-to-use, free, social TV experience
• Highly popular content curated from various sources: ~99% of web
video gets little or no viewership. We curate, organize and deliver the
balance 1%+ as carefully categorized Linear TV channels.
• Easy, familiar Cable-TV like user interface, without the costs: Offer a
familiar, Cable TV-like experience through carefully curated web video.
E.g. A New Releases Music channel, a Cricket/Football channel.
• Interactive & Social: Chat & interact simultaneously as you watch
content such as News, Sport or Political Analysis & Commentary.
• Discover – Don’t Search: Get “into” content immediately. With VOD you
actually have to watch part of a show to get “hooked” by it and miss the
serendipitous moments of chancing on something you might like.
• Advanced features: “HD”, Ad-skip, Sharing, Start-Over, Catch up.
Deliver on a curated, Cable TV-like experience for free.
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8. Case Study: OTT TV Service for an Indian Company
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• Target - Youth-centric: Company wanted
“premium”, popular and youth-centric video
content as linear channels.
• Popularity - Massive: We identi$ied few of the
top Indian YouTube channels across
“Entertainment”, “Comedy”, “Arts & Lifestyle” &
Music, with more than 30 million subscribers.
• Content Sample: Built channels with content
from Eros Now, Rajshri, BeingIndian, All India
Bakchod, T-Series, PrankBaaz etc.
• Demo Video: http://youtu.be/U3meJrI9Hy0
Demo Video Link: http://youtu.be/U3meJrI9Hy0

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Thank you.
Carlos Fernandes carlos@instanttv.com
+65 9684 7309
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