We have all been told that SEO should be a top priority, but with the rise of popularity in voice search do we need to add voice as a consideration in SEO strategy? One of our SEO experts at CarCareCONNECT compiled a list of optimization strategies for voice search.

2. Establish a local search presence.
A study found that roughly 89% of people search for a local business on
their smartphone once per week, and it is estimated that voice search is
3x more likely to be a local-based search than a text search. For this
reason, companies need to make sure that their presence on major local
directories (Google My Business, Yelp, Facebook) is in tip-top shape and
completely filled out, since these results are likely to be pulled up by
someone voice searching for a service.
1
http://www.mediative.com/spotlight-on-local-mobile-consumer-search-behaviour/

3. Optimize your website for
long-tail queries and phrases.
Much like when people speak, voice searches tend to
be longer than your typical search query.

4. Consider how your potential
customers or people living
in that area speak.
Not to say that you should use slang within your content, but you
should consider if people are more likely to use a word like “service”
instead of “repair,” while optimizing your specific search queries within
your website’s content. Also make sure that you write in a more natural
manner instead of being overly formal.

5. FAQ pages are becoming
valuable again.
Questions starting with who, what, when, where, why or how are
easy targets to optimize for voice search because of how likely
a question is to be asked using that phrasing. Questions that
have direct answers (ages, dates, locations) lend themselves to
being more available to becoming a direct answer.

6. Use schema markup to indicate
things such as services, location,
hours and time of operation.
When content is indicated as being something like location, it helps
search engines better understand what information it is looking at, so
that if someone is asking for the location of the nearest body shop, your
website will be more likely to show over those unmarked.

7. Do you need help optimizing your
auto shop’s website for voice search?
Sign up with one of our marketing experts
for a free consultation!
www.CarCareCONNECT.com