The startup deck for potential investors for Canadian Service Dog Equipment. A 13 slide presentation for a start up business requiring funding.

1. Investor Overview
2015
Canadian Service Dog Equipment

2. Canadian Service Dog EquipmentCanadian Service Dog Equipment
2
§
Lynda Henshell founded Canadian Service Dog Equipment in 2015 after
realizing the lack of available Canadian suppliers. She has over 20 years
experience working with dogs and is raising her Service Dog Prospect
Puppy at the moment. Ms. Henshell also brings over 5 years of business &
Multimedia experience to the table.
§
Like our customers, our Service Dogs are important members of our family
and our mission at Canadian Service Dog Equipment is to be Canada's #1
online source of Service Dog Equipment.
§
We are differentiated in the market by our specialized equipment and
products. We offer a variety of service gear such as harnesses, collars,
handles and more to Canadians with disabilities at lower prices than our
competitors. We care about what our customer's need and try to find any
item requested or suggested to our site.

3. 3
Select Customers and Channels
Google Site
Website Facebook Store
LinkedIn

4. 4
Harnesses
•
Sold online
•
Represents 65% of
expected sales
Speciality Collars
•
Sold through the
online website
•
Represents 5% of
expected sales
Dog backpack
•
Sold through the
online website
•
Represents 10% of
expected sales
Other items
•
Sold through the
online website
•
Represents 20% of
expected sales
Canadian Service Dog Equipment Sales
§
We offer quality yet affordable service dog equipment
to customers in Canada and the United States

5. 5
Industry Size & Trends
§
The service dog industry is experiencing continued growth as a result of more
disabled people using service animals
§
The overall pet industry is currently a billion dollar industry in the U.S.& Canada.
The service Animal industry represents $20 million of the total pet market
§
The overall industry is expected to grow at 30% through 2015-2016 and the Service
Dog segment of the market is expected to grow in-line with the overall pet industry
§
The growing focus on benefits of Service dogs is driving disabled people to need
service dog gear at affordable prices. We expect this trend to continue to drive
growth and profitability
§
The Service dog equipment industry is an untapped market in Canada, with most
people buying gear from the United States. We want Canadians to buy their
products from a Canadian company at affordable rates

6. 6
Competitive Landscape
Other Products Clothing Leashes
Service
Harnesses
Canadian
Service dog
equipment
Other pet stores
Bold lead &
designs U.S
Julius K-9 U.S �
§
Today our addressable market share is currently 60% and we see a path to
100% in the next year through implementation of our start up initiatives

7. Key growth opportunities
●
Further penetration of customers and channels:
● The only Canadian Online company supplying this industry
in Canadian dollars
– We have room to grow with our future customers through
acquisition of additional storage space. We currently hold 10%
of the addressable storage space and expect this to grow with
to 100% with our building customer base over the next 24
months
– Being the only online Canadian Service Dog equipment site is a
major opportunity for the company.
● New product
introductions:
– Expand through new
product lines, like
custom made
harnesses, Paracord
Gear and more toys
● New channels and
customers:
– Growth through entrance
into the mass channels
– Expand our presence
through new customers in
our online store

8. 8
Our TeamOur Team
Management Title Experience
Lynda Henshell Owner & operator Lynda Henshell founded the company in April of
2015. Ms. Henshell has over 8 years of business
experience in the media Industry prior to
founding Canadian Service dog Equipment. She
has over 20 years experience working with dogs
and has been a foster parent to numerous dogs in
the past.
Lynda has a taken business courses and been the
recipient of the “My summer Company” grant in
2009.

9. 9
Start Up SheetStart Up Sheet
Expenses
Legal $600
Insurance x 12 months $2,400
Rent x 12 months $600
Other Office expenses $2,500
Shipping $300
Advertising & Marketing costs $500
Packaging $1500
Web hosting & Domain name $150
Internet & phone installation $80
Total Start-up Expenses $8,630
Assets
Other Current Assets -$2,200
Long-term Assets in 12 months -$5,500
Total Assets $7,700

10. 10
Costs SheetCosts Sheet
Expenses
Legal $600
Insurance x 12 months $2,400
Rent x 12 months $1200
Other Office expenses $2,500
Shipping x 12 months $1200
Advertising & Marketing costs x 12 months $2,500
Packaging $1500
Web hosting & Domain name $150
Internet & phone installation x 12 months $960
Ecwid X 12 months $180
Bank fees X 12 months $180
Total Yearly Expenses $9,670

11. 11
Key Risks & Mitigants
Risk Mitigant
§
Getting customers
§
Not getting funding
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Competition from the U.S. Dollar
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Manufacturer issues
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We have multiple product lines
allowing for product diversification
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We are differentiated by the
quality of our product and the
price of our products, as well as
our execution capabilities
§
We are the only Canadian online
company of this type so
competition is low

12. 12
The How Sales Forcast
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Keeping overhead costs low
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Building a Solid Customer Base
§
Using Competition from the U.S.
Dollar to our advantage
§
Using a continuous solid
E-Marketing plan
§
Selling Ad space
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Partnering with local vendors
Estimated Sales growth in one year
$100 per day X 365= 36,500
§
Ad Space- One 120 x 120 Ad =$50 per
month works out to $600 yearly
500 X 120 Banner Ad=$100 per month
works out to $1,200 yearly
§
Partners 100 per month X 12 = $1,200
Total estimated revenue = $39,500
The Return on Investment

13. Lynda Henshell
www.canadasd.com
1-807-285-5292
info@canadasd.com