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The Maryland State Fair
1
George Matthews and Cameron Marlow
EML 11
2
Introduction
What is the Maryland State Fair?:
“Maryland State Fair: “Not just the fair, an 11-day late-summer event that draws some
400,000 people, but the whole Timonium Fairgrounds. The 106-acre spread books nearly
300 indoor and outdoor events a year: thoroughbred horse sales, lacrosse tournaments,
wrestling matches, farmers' market, crafts festivals and shows of cars, model trains, cats,
cattle, antiques, guns, wedding attire, even reptiles.” Dec 8, 2014 -- Baltimore Sun
Our History
3
1831:Construction of the Track
Amon Bosley constructed a one mile track
when he purchases the property in this year.
1835: Track Destroyed
The track was destroyed when the Baltimore
and Susquehanna Railroad was extended.
December 1878: "The Timonium Fair”
A group of community leaders incorporated as
The Agricultural Society of Baltimore County.
This organization ran the early fairs, which were
originally known as “The Timonium Fair.”
Our History
4
1906: Merger
The Timonium Fair and The Maryland
State Fair at Pimlico merged and
incorporated as the Maryland State Fair
and Agricultural Society of Baltimore
County, Md.
1918: New Management
The Maryland Jockey Club assumed
management responsibilities for the Fair.
1943 — 1945: WWII Puts the Fair on Hold
The Maryland State Fairgrounds was
leased to the Army for use as an engineer’s
storage depot and truck repair center.
Consequently, the Maryland State Fair was
not held during these three years.
Our History
5
1958: Grandstand Built
. 1974: Track Lengthened
The track’s length was increased from ½ a
mile to 5/8 of a mile.
1992: Light Rail Built with Stop at
Fairgrounds
Much like the first Fair visitors who used
the North Central Railway as a convenient
and economical means of transportation to
the Fair, modern fairgoers started to benefit
from the new Light Rail System in 1992
with a stop at the Fairgrounds.
1976 - 5 million in funds received by
the state of Maryland to up date and
build infrastructure
Our History
6
2006: 125th Anniversary Celebration
If history is evidence, the Maryland State
Fair will continue to grow, to change when
necessary, to uphold tradition when
possible, and to provide Marylanders with a
place to play, learn, and make memories
and friends.
The nearly half-million visitors each year
attest to what has become a favorite
summer tradition - The 11 Best Days of
Summer - The Maryland State Fair. “The Maryland State Fair has
its first new general manager
in 53 years.” Dec 2, 2014 --
Baltimore Business Journal
Location and Facilities
Maryland State Fairgrounds are located Timonium, MD. Twenty minutes north of
Baltimore, MD off of Interstate 83. The fair grounds are ¼ mile east of the Interstate.
106 Acres:
7
Location and Facilities
 Race Track + Track Infield
- (5/8th mile oval track)
 Grand Stand
- (Outdoor 150-200 persons)
- (Indoor seating 350-400 persons)
8
Facilities
 4-H/Home Arts Building (28,350 sqft)
 Cow Palace (158,400 sqft)
 Exhibition Hall (38,400 sqft)
9
Facilities
 Horse Show Ring
 Sales Pavilion (11,000 sqft)
 Vista Room/ Banquet Room (4,000 sqft)
 Goat Barn and Swine Ring
10
Mission and Future Goals
Goals:
 Financially, independent of annual 11 Day Event
 Diversify Events and bring in Off Track Betting (OTB) Parlor
 Increase interest in Agricultural Education
11
1879: to encourage the educational growth of youth (among them 4-H and Future Farmers
of America) by providing a venue where they can showcase their skills; and, to educate the
general public regarding agriculture, its related fields and its importance to our future.
2015: The mission of the Maryland State Fair/Fairgrounds is to provide a multipurpose
venue in which to conduct a successful Maryland State Fair, thoroughbred horseracing
season and other community events to benefit the citizens of Maryland and surrounding
states. Our venue provides an opportunity for the community to participate in a variety of
public and private events that showcase agriculture, horseracing, education, commerce,
entertainment, technology and industry. The Maryland State Fair is recognized and
respected in the local, national and international fair and exposition industry
Approach
12
Observations Interviews Surveys Recommendations
Organization
13
Board of
Directors
General
Manager
Asst. General
Manager
Operations
Manager
Education
Director
Maintenance Sponsorship
Public
Relations
Safety Security Electrical
Representative Culture: On-Site staff surveyed
 Council (Off-site)
 General Manager
 Asst. General Manger
 Operations Manager
 Education Director
 Maintenance
Surveys
Leadership and Council
14
 Current culture demonstrated by leadership demonstrates Clan Culture
 Work environment is family oriented
 Preferred culture observes the need for balance by structure and
entrepreneurship
Surveys
Management
15
 Current culture demonstrated by management demonstrates Clan Culture
 Work environment is family oriented
 Preferred culture observes the need for balance by structure and
entrepreneurship
Current and Preferred Culture
 Current culture reflects bias
toward a sense of “we-ness” and
extended family environment.
 Preferred culture is requiring more
balance from Adhocracy,
Hierarchy, and Market cultures.
 More structure, clarification of
responsibility, and standards of
operation will bring balance.
 A fine-tuning is required rather
than a complete change.
16
Cultural Analysis Indicates
 Clan Culture:
 Family work environment, employees are extended family
 Tradition 5-7 generations of family involvement
 Almost have to be born into the culture. Job is inherited. (There is no fair school)
 Highly committed to employees. Pension plan / Employment is long term
 Leadership, thought of as parental figures or the glue holding the organization together.
 Ad-hoc Culture:
 Retro-Active up keep of facilities
 Market Culture:
 Year Round Rentals
 Sponsors
 Hierarchal Culture:
 Leadership is the glue that holds the employees together
17
What we heard
“We need more funding”
“Family Entertainment and Education”
“Schools shouldn't start before Labor Day”
“Small family Agriculture culture is dying”
“The Facilities are Aging”
“Diversification!” (Ag Education and Exhibits)
“Tradition”
“Passionate, We take care of our people”
18
What MSF is doing right!
 The fair has already gone through a major change event with new
Leadership
 A family working environment for a family oriented education and
entertainment.
 Taking care of your employees
 On going business and support of year round rentals, Horse
shows, and the Fair (a celebration of Agriculture)
 Continued Ag Education (Live Stock and Agriculture)
 University of Maryland and 4H involvement
 Up keep of the facilities
 Bringing in of Off Track Betting Parlor
 Horse Racing
19
Recommendations
 Clan Culture
 Consider apprenticeships
 Move towards Hierarchal culture
 Clear definition of roles
 Standard Operating Procedures for daily tasks
 Set rules and guide lines to exhibitors (No Freebies)
20
Recommendations continued
 Move towards Ad-hoc culture
 Play to your strengths! Train, location, flexibility
 Differentiation of product
 Market research to discover needed facility offerings
 Bridge skill set to future technology
 Public School involvement, during the 11 day event
 Move towards Market Culture
 Lobbying for state funding
 Create competition among city and counties
 local business involvement (vendors, restaurants, food trucks, and
produce markets)
21
Challenges of Assessment:
 Lack of access to additional department heads
 Lack of access to Board of Directors
22
Questions?
23

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State Fair Cam 12-5-15

  • 1. The Maryland State Fair 1 George Matthews and Cameron Marlow EML 11
  • 2. 2 Introduction What is the Maryland State Fair?: “Maryland State Fair: “Not just the fair, an 11-day late-summer event that draws some 400,000 people, but the whole Timonium Fairgrounds. The 106-acre spread books nearly 300 indoor and outdoor events a year: thoroughbred horse sales, lacrosse tournaments, wrestling matches, farmers' market, crafts festivals and shows of cars, model trains, cats, cattle, antiques, guns, wedding attire, even reptiles.” Dec 8, 2014 -- Baltimore Sun
  • 3. Our History 3 1831:Construction of the Track Amon Bosley constructed a one mile track when he purchases the property in this year. 1835: Track Destroyed The track was destroyed when the Baltimore and Susquehanna Railroad was extended. December 1878: "The Timonium Fair” A group of community leaders incorporated as The Agricultural Society of Baltimore County. This organization ran the early fairs, which were originally known as “The Timonium Fair.”
  • 4. Our History 4 1906: Merger The Timonium Fair and The Maryland State Fair at Pimlico merged and incorporated as the Maryland State Fair and Agricultural Society of Baltimore County, Md. 1918: New Management The Maryland Jockey Club assumed management responsibilities for the Fair. 1943 — 1945: WWII Puts the Fair on Hold The Maryland State Fairgrounds was leased to the Army for use as an engineer’s storage depot and truck repair center. Consequently, the Maryland State Fair was not held during these three years.
  • 5. Our History 5 1958: Grandstand Built . 1974: Track Lengthened The track’s length was increased from ½ a mile to 5/8 of a mile. 1992: Light Rail Built with Stop at Fairgrounds Much like the first Fair visitors who used the North Central Railway as a convenient and economical means of transportation to the Fair, modern fairgoers started to benefit from the new Light Rail System in 1992 with a stop at the Fairgrounds. 1976 - 5 million in funds received by the state of Maryland to up date and build infrastructure
  • 6. Our History 6 2006: 125th Anniversary Celebration If history is evidence, the Maryland State Fair will continue to grow, to change when necessary, to uphold tradition when possible, and to provide Marylanders with a place to play, learn, and make memories and friends. The nearly half-million visitors each year attest to what has become a favorite summer tradition - The 11 Best Days of Summer - The Maryland State Fair. “The Maryland State Fair has its first new general manager in 53 years.” Dec 2, 2014 -- Baltimore Business Journal
  • 7. Location and Facilities Maryland State Fairgrounds are located Timonium, MD. Twenty minutes north of Baltimore, MD off of Interstate 83. The fair grounds are ¼ mile east of the Interstate. 106 Acres: 7
  • 8. Location and Facilities  Race Track + Track Infield - (5/8th mile oval track)  Grand Stand - (Outdoor 150-200 persons) - (Indoor seating 350-400 persons) 8
  • 9. Facilities  4-H/Home Arts Building (28,350 sqft)  Cow Palace (158,400 sqft)  Exhibition Hall (38,400 sqft) 9
  • 10. Facilities  Horse Show Ring  Sales Pavilion (11,000 sqft)  Vista Room/ Banquet Room (4,000 sqft)  Goat Barn and Swine Ring 10
  • 11. Mission and Future Goals Goals:  Financially, independent of annual 11 Day Event  Diversify Events and bring in Off Track Betting (OTB) Parlor  Increase interest in Agricultural Education 11 1879: to encourage the educational growth of youth (among them 4-H and Future Farmers of America) by providing a venue where they can showcase their skills; and, to educate the general public regarding agriculture, its related fields and its importance to our future. 2015: The mission of the Maryland State Fair/Fairgrounds is to provide a multipurpose venue in which to conduct a successful Maryland State Fair, thoroughbred horseracing season and other community events to benefit the citizens of Maryland and surrounding states. Our venue provides an opportunity for the community to participate in a variety of public and private events that showcase agriculture, horseracing, education, commerce, entertainment, technology and industry. The Maryland State Fair is recognized and respected in the local, national and international fair and exposition industry
  • 13. Organization 13 Board of Directors General Manager Asst. General Manager Operations Manager Education Director Maintenance Sponsorship Public Relations Safety Security Electrical Representative Culture: On-Site staff surveyed  Council (Off-site)  General Manager  Asst. General Manger  Operations Manager  Education Director  Maintenance
  • 14. Surveys Leadership and Council 14  Current culture demonstrated by leadership demonstrates Clan Culture  Work environment is family oriented  Preferred culture observes the need for balance by structure and entrepreneurship
  • 15. Surveys Management 15  Current culture demonstrated by management demonstrates Clan Culture  Work environment is family oriented  Preferred culture observes the need for balance by structure and entrepreneurship
  • 16. Current and Preferred Culture  Current culture reflects bias toward a sense of “we-ness” and extended family environment.  Preferred culture is requiring more balance from Adhocracy, Hierarchy, and Market cultures.  More structure, clarification of responsibility, and standards of operation will bring balance.  A fine-tuning is required rather than a complete change. 16
  • 17. Cultural Analysis Indicates  Clan Culture:  Family work environment, employees are extended family  Tradition 5-7 generations of family involvement  Almost have to be born into the culture. Job is inherited. (There is no fair school)  Highly committed to employees. Pension plan / Employment is long term  Leadership, thought of as parental figures or the glue holding the organization together.  Ad-hoc Culture:  Retro-Active up keep of facilities  Market Culture:  Year Round Rentals  Sponsors  Hierarchal Culture:  Leadership is the glue that holds the employees together 17
  • 18. What we heard “We need more funding” “Family Entertainment and Education” “Schools shouldn't start before Labor Day” “Small family Agriculture culture is dying” “The Facilities are Aging” “Diversification!” (Ag Education and Exhibits) “Tradition” “Passionate, We take care of our people” 18
  • 19. What MSF is doing right!  The fair has already gone through a major change event with new Leadership  A family working environment for a family oriented education and entertainment.  Taking care of your employees  On going business and support of year round rentals, Horse shows, and the Fair (a celebration of Agriculture)  Continued Ag Education (Live Stock and Agriculture)  University of Maryland and 4H involvement  Up keep of the facilities  Bringing in of Off Track Betting Parlor  Horse Racing 19
  • 20. Recommendations  Clan Culture  Consider apprenticeships  Move towards Hierarchal culture  Clear definition of roles  Standard Operating Procedures for daily tasks  Set rules and guide lines to exhibitors (No Freebies) 20
  • 21. Recommendations continued  Move towards Ad-hoc culture  Play to your strengths! Train, location, flexibility  Differentiation of product  Market research to discover needed facility offerings  Bridge skill set to future technology  Public School involvement, during the 11 day event  Move towards Market Culture  Lobbying for state funding  Create competition among city and counties  local business involvement (vendors, restaurants, food trucks, and produce markets) 21
  • 22. Challenges of Assessment:  Lack of access to additional department heads  Lack of access to Board of Directors 22