Connecting with your audience and creating engagements are crucial for your social media marketing to remain healthy. If not it can soon get to the ventilator and pass on to the other world! We understand that trying to comprehend the elusive social media audience is a task. We know. We too grappled with it at the start of our business. So we devised some strategies, observed what the experts were up to, innovated a bit and here we are! Sharing some of our tips, some we learnt on the job, some were inspired and some were discovered over a cup of coffee and lengthy brainstorming sessions.
2. Content Hack No. 1
1.
Refresh old posts with new titles
Dig out some of
your old blogs-
refurbish them,
tweak them a
bit.
Share it over
Facebook or
Twitter with a
change of
headline, just
to keep the
freshness alive.
3. Content Hack No. 2
2.
Present your presentations
1. Convert blogposts into Powerpoints
and upload it on Slideshare.
2. Along with the added benefit of
visual content, LinkedIn will also
fetch it, since it owns Slideshare.
3. Make your presentations crisp and
attractive
4. Content Hack No. 3
3.
Add text to images
1. Sharing images definitely
has higher rate of
engagement on Social
Media
2. For even higher impact
add text to your image.
3. Just a headline- 5-6 words
would suffice. But make
sure it delivers the
essence.
5. Content Hack No. 4
4.
Pin It
Make sure a Pin-it button is embedded onto all your
images to make sharing easy on Pintrest
Pintrest is the toast of the marketers when it comes to
visual content on Social media
To know the impact use the Pintrest Analytics for the
impressions and the clicks
6. Content Hack No. 5
5.
Convert content to videos
1. Convert some of your
content into video clips.
2. Add effects and some
music to suit the mood
and share.
3. Videos are a surefire way
to get noticed on social
media.
7. Content Hack No. 6
6.
Add share buttons to the content
Embed social media sharing buttons onto all of
your content
Add a “Tweet this” plug-in onto the content
which can enable a reader to tweet snippets of
content to Twitter.
8. Content Hack No. 7
7.
Share the most shared content
1. Sharing curated content that is popular will help
garner more likes, shares, re-tweets on social
media
2. Use BuzzSumo to know which content is
performing the best.
3. Identify and share.
9. Content Hack No. 8
8.
Reshare your most shared content
Identify some of the
most shared/popular
posts and tweets and
re-share them again.
Ensure the content is
topical and relevant
BuzzSumo can help
identify the best
performing posts
1
3
2
10. Content Hack No. 9
9.
Convert content to images
Pick out some interesting
quote or tip from the
content pool
____________________________ ____________________________
Convert it into an image
and share.
_______________________ ____________________
Share it on social media
with a link to the blog for
traffic.
11. Content Hack No. 10
10.
Tease new blog posts
Prior to publishing a new post or article, tease
it on the social media with a link to the website
More the posts, greater are the chances of
improving visibility, visitors, and conversions.
12. In one sentence
Camas Media is an online perception management company that
creates content driven digital experiences for a new type of consumer. To
know more about us connect with us on
Camas Website
Facebook
Twitter
LinkedIn