T 10 Gully Cricket Genric


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the complete detail on the 'T 10 Gully Cricket' tournament. Incl. the sponsorships details.

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T 10 Gully Cricket Genric

  1. 2. The Thought ………… <ul><li>Cricket might be a Gentleman’s game in the country of it’s origin – England.. </li></ul><ul><li>…… But for us it is a religion!!!!.. </li></ul><ul><li>Gully Cricket takes this cricketing nation back to where it all started – the inconspicuous omnipresent underbelly of every city – The Glorious Gullies of India. The same venue that trained heavy weights like Sunil Gavaskar, Kapil Dev, Sachin Tendulkar,Virender Sehwag and many more, who swear by this format of the game and still continue to enthrall us over the years with gully cricket. </li></ul><ul><li>A Bi–annual tournament with the inaugural edition to be held in Jan – Feb 2009 and to be telecast live on DD Sports. </li></ul>
  2. 3. Objectives, USP & Gratification: <ul><li>To create a long-term property which is eagerly looked forward to across the country </li></ul><ul><li>To create a platform for the masses to actually get involved where the action takes place. </li></ul><ul><li>To provide opportunity to enthusiastic bunch of youngsters to live their fantasies and live the action on ground. </li></ul><ul><li>360 degree media coverage with live telecast on DD sports, named commentators and celebrity presentation, radio partnership, newspaper coverings, press conferences of the event, etc. </li></ul><ul><li>The total prize money for the tournament winner would be INR 25 lakhs. The winner gets INR 10 lakhs, the runner-up gets INR 5 lakhs and the remaining money to be distributed among the other players. </li></ul>
  3. 4. Brand Ambassador Ishant Sharma Indian Cricketer, Right Arm Fast Bowler Ishant Sharma Indian Cricketer, Right Arm Fast Bowler Brand Ambassador
  4. 5. Lalchand Rajput Former Indian Cricketer Manager: Mumbai Indians, IPL Tournament Director
  5. 6. Strategy : <ul><li>Much more than just cricket and fun!!! </li></ul><ul><li>A complete media package </li></ul>Multiplexes Outdoor TV Property Radio Online PR Print Event Gully Cricket
  6. 7. Mechanics: <ul><li>Four teams to play in each of the cities </li></ul><ul><li>Each city throws a winning team </li></ul><ul><li>8 teams i.e. one team from each city are divided into two groups of four each for the three day Grand Finale to be held in Mumbai </li></ul><ul><li>Grand Finale witnesses Group A matches on Day 1, Group B on Day 2 and semis and the finals on the last day. </li></ul>
  7. 8. Players Friends & Family Fellow Gully Wallas | Whole City Entire State | Entire Nation T 10 Gully Cricket Coverage T 10 Gully Cricket tournament
  8. 9. T-10 Live Cricket Media Reach Star Attraction Local Boyz Star Cricketers Friends Family Members Mohala Wallas Society Wallas Gurus Press Conference Radio Street Plays Print | Newspaper Online Polls SMS Contest Cheer Leaders Standup Comedy Live Performances Celebes Dancers & Singers Housie | Lotto Local Clubs Outdoors Promotions TV T-10 Gully Cricket Network Reach
  9. 10. Target Group – Participation: <ul><li>Players between the age group of 15-24 years. </li></ul><ul><li>Cricket Groups of mohallas, societies and groups in various cities. </li></ul><ul><li>College and independent cricket enthusiasts. </li></ul><ul><li>Players from far-flung villages </li></ul>
  10. 11. Cities: <ul><li>LUDHIANA </li></ul><ul><li>JALANDHAR </li></ul><ul><li>KANPUR </li></ul><ul><li>LUCKNOW </li></ul><ul><li>SURAT </li></ul><ul><li>PUNE </li></ul><ul><li>THANE </li></ul><ul><li>NASHIK </li></ul>
  11. 12. Media Activities: <ul><li>Press Launch </li></ul><ul><li>Call for entries in both conventional and new media. </li></ul><ul><li>Pre – selection process to be publicized. </li></ul><ul><li>Multiple mediums to be used to popularize the event. </li></ul><ul><ul><li>Hoardings </li></ul></ul><ul><ul><li>Flags </li></ul></ul><ul><ul><li>Match reports on the next day newspapers </li></ul></ul><ul><ul><li>Channel promos </li></ul></ul><ul><ul><li>Canter activities </li></ul></ul>
  12. 13. Pre-Selection: <ul><li>Call for entries would be initiated through all conventional </li></ul><ul><li>and new media: </li></ul><ul><li>Celebrity calling. </li></ul><ul><li>Local/ National News papers. </li></ul><ul><li>Channel promos </li></ul><ul><li>Local cable telecasts and callings </li></ul><ul><li>Radio awareness </li></ul><ul><li>Registration at sponsor outlets </li></ul><ul><li>Online registration </li></ul><ul><li>Awareness through street plays. </li></ul><ul><li>All across Hoarding & banners placing. </li></ul>
  13. 14. <ul><li>The management has short listed eight Gurus, one for each city </li></ul><ul><li>Gurus would be responsible for selecting teams from respective cities </li></ul><ul><li>Guru should be a first class cricketer having some coaching background. </li></ul><ul><li>Guru should be well conversant with cricketing culture, specific to the city. </li></ul>Selection:
  14. 15. Day’s Event Flow: A B C D C A Pre final winner A Loser Team B Loser Team D Bat-Out 1 D Final Winner Of T-10 Gully Cricket This is the day winner of that particular city. Break between each innings: 10 mins Break between each Match : 10 mins A A C BATOUT WINNER 2 D Loser Team C BATOUT WINNER 1 D Bat-Out 2 D
  20. 21. Ground Plan
  21. 22. Celebrity Quotient: There would be ground celebrities and On-air celebrities. Ground celebrities would comprise of one stand up comedian at each venue like – Sunil Pal in Kanpur, Lucknow & Nashik, Khayali in Ludhiana, Naveen Prabhakar in Pune & Thane, Kogi in Jalandhar & Barag Kansara in Surat. Besides them, there would be a whole lot of anchors doing the gameplays and covering the reality at each event. The Grand Finale at Mumbai would witness a greater surge of Celebes that would be befitting of a finale.
  22. 23. T-10 Gully Cricket offers for Title sponsor: <ul><li>Title branding </li></ul><ul><li>FCT on DD Sports </li></ul><ul><li>Branding across all communications including on-air promos, print, hoardings, street plays </li></ul><ul><li>Main sponsored logo on the costume of all the players at all levels </li></ul><ul><li>The team gurus in each city will wear title branded track suits </li></ul><ul><li>Boundary billboards of 10 nos. will be allocated for the title sponsor </li></ul><ul><li>Boundary flags of 100 nos. will be exclusively allocated for the title sponsor </li></ul><ul><li>Main title branding visibility during the awards presentation by the master of ceremonies </li></ul><ul><li>Title branding to be highlighted for the trophy presentations </li></ul><ul><li>Title branding to be highlighted during the man of the city presentations </li></ul><ul><li>Sponsor logos on both sight screens </li></ul><ul><li>Two ground signage </li></ul>
  23. 24. T-10 Gully Cricket offers for Associate Sponsors: <ul><li>FCT on DD Sports </li></ul><ul><li>Branding across communications including on-air promos, print, hoardings, street plays </li></ul><ul><li>Boundary billboards of 5 nos. at each of the venues totaling to 55 nos. will be allocated for each of the associate sponsors </li></ul><ul><li>On-ground brand integration in mutual consultation </li></ul><ul><li>One ground signage at two venues </li></ul><ul><li>Logo on all chequered back drops including press conferences, man of the city ceremonies, torch relay, man of the finals, etc. </li></ul>
  24. 25. T-10 Gully Cricket Franchisee Offers: <ul><li>Title branding of teams of the city, a brand like this would assume exponential values </li></ul><ul><li>Branding on the back of the players costumes of the city </li></ul><ul><li>10 billboards to advertise </li></ul><ul><li>20 boundary flags </li></ul><ul><li>Gate receipts [if any] </li></ul><ul><li>4 nos. of 10-minute break window of your city matches to showcase your brand as the main attraction </li></ul>
  25. 26. T-10 Gully Cricket Franchisee ROI plans: <ul><li>Ownership value of every team to appreciate with subsequent editions of the tournament </li></ul><ul><li>T – 10 Gully Cricket management can arrange for a reseller for marketing various media properties available with the franchisee </li></ul><ul><li>Cost to the franchisee Rupees 40 lakhs cash </li></ul>
  26. 27. <ul><li>Wide Gully – A half hour program to be aired twice a day. The program will have Charu Sharma as the host and a young vibrant Female co-host. </li></ul><ul><li>T-10 Gully Cricket ratings – Being compiled by India’s # 1 statistician Mohandas Menon to be telecast. This will be graphical representation of the leading performers. </li></ul><ul><li>A Half Hour celebrity rich event: Each segment of this event can be branded separately. Talents to be present includes a renowned singer and a comedian. </li></ul>Branding Opportunities:
  27. 28. <ul><li>Power Over – In this one over in an innings the runs made would be doubled. This could be branded. </li></ul><ul><li>Bat out- The inherent format of the day’s play during elimination stage at various cities allows for a best loser to complete the semi-final line-up. This will be a branding opportunity. </li></ul><ul><li>Max Zone -These are two areas at Long-off and fine leg . This area branding should appear fairly frequently during the day’s proceedings. </li></ul><ul><li>Tenner -A six off the reverse sweep ( Kevin Pieterson ) would be construed as ten runs. Very rare and hence a rare property. </li></ul><ul><li>A Half Hour celebrity rich event: Each segment of this event can be branded separately. Talents to be present include renowned singers and comedians. </li></ul>Ground Entitlement Opportunities:
  28. 29. The Gully & Key Attractions: <ul><li>Entry of the event to be constructed as a gully entry </li></ul><ul><li>Dugouts in the form of Charpoys for the players </li></ul><ul><li>Cheerleaders to be present </li></ul><ul><li>Refreshment stands to be set up </li></ul><ul><li>Live bands playing while the cricket is on </li></ul><ul><li>Celebrities of TV and Cricket to be invited during the finals </li></ul><ul><li>Mock auction of players from the final teams to make a dream team </li></ul><ul><li>Lotto / Housie to be played with the audience </li></ul><ul><li>Prizes for various players on statistics like most wickets, runs, etc. </li></ul><ul><li>Post Final exclusive party </li></ul>
  29. 30. Schedule and Fixtures: Grand Finale in Mumbai Pune Saturday 7 th February Nashik Thursday 5 th February Thane Sunday 1 st February Surat Friday 30 th January Lucknow Saturday 24 th January Kanpur Thursday 22 nd January Jalandhar Sunday 18 th January Ludhiana Friday 16 th January CITY DAY DATE Semis Finals & Finals Saturday 14 th February Group B Matches Friday 13 th February Group A Matches Thursday 12 th February Event Day Date
  30. 31. Contact Us: <ul><li>RCPL Television (Reasonable Communications Pvt. Ltd.) </li></ul><ul><li>G-4, Richa Industrial Estate, B-29, </li></ul><ul><li>Off. New Link Road, Near Monginis Factory, </li></ul><ul><li>Andheri (w), Mumbai - 400 053. </li></ul><ul><li>Ph: 6697 3982-85, Fax: 6697 3986 </li></ul><ul><li>Email : [email_address] </li></ul>