We sat down with Bill Fries, the CEO of Hiregy, to discuss his challenges and success with inbound marketing.

1. Bill Fries, CEO of Hiregy
5 QUESTIONS
WITH...

2. One of the best ways to see if inbound
marketing will work for your company is to
hear from those who have been in your
shoes. We asked Bill Fries, CEO of Hiregy, a
recruiting company a few questions about his
experience with inbound marketing and his
unique perspective as a CEO. This is a recap.
Click here to read the rest of the story.

3. 1. WHAT CHALLENGE DID
YOU HAVE THAT
IMPLEMENTING AN
INBOUND MARKETING
PROGRAM WAS THE BEST
SOLUTION FOR?

4. We had many potential hiring
managers visiting our website
but we had no idea who they
were and we gave them no
reasons to raise their hand to
let us know they were
interested in learning more.

5. 2. WHAT HAS BEEN YOUR
BIGGEST CHALLENGE
WITH INBOUND
MARKETING, AND HOW
WERE YOU ABLE TO
OVERCOME IT?

6. Our biggest struggle with
inbound marketing has always
been giving it enough priority to
provide the program
consistency. For one reason or
another, we thought we could
do this part-time when it was
convenient. Not the case.

7. 3. IS INBOUND
MARKETING
WORKING FOR
HIREGY?

8. We had immediate results when
we launched our inbound
marketing program. I was
skeptical in the beginning but
was quickly convinced that
inbound works when we had
hiring managers requesting free
consultations.

9. 4. WHAT QUESTIONS
WOULD YOU RECOMMEND
OTHER CEOS ASK TO
DETERMINE IF INBOUND
MARKETING IS RIGHT FOR
THEIR COMPANIES?

10. • How much business are you potentially
leaving on the table from prospects
visiting your website?
• How much faster would your business
grow if you could attract more
prospects to your website?
• Are you perceived as a thought leader
in your industry?

11. 5. WHAT’S A
GOOD WAY FOR
COMPANIES TO
GET STARTED?

12. Definitely don’t go it alone. The
best way to get started with an
inbound program is to find an
inbound marketing expert like
we did. Hopefully, you will find
someone like LeadG2 as they
made inbound marketing very
easy for us.

13. Read the rest of the
interview here, and
subscribe to the
LeadG2 website
here.