2. Highlights
The largest private player in the Brazilian Electric Sector
• Market cap of R$ 19 billion in June, 20101
• Listed on Bovespa’s Novo Mercado and NYSE’s ADR
Level III
• Pay out dividend ratio: last 5 years, 95% of the net
income on a semi-annual basis
• Long term generation and distribution concessions
• More than double generation installed capacity since
2001:
• 8 Hydro plants (1,334 MW)
• 14 Small power plants (31 MW)
• 5 biomass projects (230 MW)
• 1 UTE (174 MW)
• 7 Wind farms (188 MW)
• Acquisition of 5 distribution companies (R$ 1 Billion)
• First company in the Brazilian electric sector to negotiate
carbon credits, through a run-of-stream HPP
2
2 1) Share price June 30th, 2010: R$ 39,41/ON

3. Corporate Structure
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4. Brazilian’s largest player in distribution and commercialization businesses
COMMERCIALIZATION AND SERVICES
COMMERCIALIZATION AND SERVICES CPFL Energia Market-share
Distribution CPFL 13%1
Concession Area (captive + TUSD)
• 6.6 million customers Others
• 568 municipalities 87%
• Sales of 49,806 GWh²
Three major
Market leader
players: 34%
Generation CPFL 2%1
DISTRIBUTION
GENERATION Focused mainly in renewables
• 40 HPP operating
Others
• 1,737 MW installed capacity 98%
• 15 plants under construction
Three major
4th Brazilian private generator
players: 29%
Commercialization CPFL 21%4
Energy free market and
Businesses Units of Services
• 79 free customers Others
• Sales of 10,306 GWh² 79%
• Services: revenues of R$ 78 million3
Three major
Market leader
players: 42%
4
4 1) Aneel – last available information 2) Mar, 10 – LTM. Concession area sales (excludes CCEE) 3) LTM 4) Year 2009

5. Company’s Strategy
Generation Distribution
Overview Overview
• Stable Regulatory framework • Stable Regulatory framework
• Several players
• Strong expansion forecast of installed capacity
• Scale gains
• Large potential of expansion in renewable
CPFL’s Strategy
CPFL’s Strategy
• Growth through acquisitions
• Growth through investments in greenfield projects
• Sinergies from new assets
• Focus on renewable energy • Benchmark in the operation
Commercialization
Overview
• Free market potential growth
• Potential development of new business
CPFL’s Strategy
• Coverage of energy (own generation or bilateral contracts)
• Development of new business
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6. Strong growth in the generation installed capacity and assured energy
2.765
CAGR: 39,0% a.a.
1) Guarantee of 51.54% of the assured energy until 2028 2) Hydroelectric power projects with less than 1,000 Kw that are not considered concession by the grantor
6
6 3) From 9 SPPs from CPFL Jaguariúna (today are in the Distribution), 6 are in the situation described in note 2

7. CPFL is consolidated as one of the leading private players in the
generation segment and diversify its energy matrix
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7

8. Acquired Distributors have reported improved indicators
DEC1 (in hours) | 2009 FEC2 (in # of outages | 2009 Delinquency3 | 1Q10
CPFL Energia
Brazilian Average 18,8 Brazilian Average 11,8
RGE 14,4 LESTE PAULISTA 10,8
LESTE PAULISTA 11,3 RGE 8,8
1,49
PIRATININGA 11,0 MOCOCA 8,3
1,28
JAGUARI 10,6 SANTA CRUZ 7,6
CPFL ENERGIA 9,6 SUL PAULISTA 7,4
SUL PAULISTA 8,9 CPFL ENERGIA 6,6
MOCOCA 8,2 PIRATININGA 6,4
PAULISTA 7,6 JAGUARI 6,1
SANTA CRUZ 5,5 PAULISTA 5,8 1Q09 1Q10
Effective operating management4
592 251 191 42 69
-4,4% -9,5% -3,0% -27,6% -45,7%
Operating costs 20065
566 228 185 30 38
Operating costs 20095
1) Duration of outages per consumer per year. Source: Aneel 2) Frequency of outages per consumer per year. Source: Aneel 3) Bills overdue more than 30 days - % of 12
8
8
months billings 4) Constant currency – Dec, 09 5) Personnel, material, third party services and others

9. CPFL Energia’s estimated CAPEX of R$ 6 billion for the next 5 years
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10. 1Q10 Debt Profile
Adjusted Net Debt/EBITDA1 (R$ billion)
6.28 6.37 6.12
5.65
4.92 5.09
4.39 4.42
3.78 3.70 1,69: excluding
2.85 2.25 2.01 2.30 2.10 Foz do Chapecó
1.74 1.57 1.53 HPP, EPASA and
Baldin TPP’s debts
2002 2003 2004 2005 2006 2007 2008 2009 1Q10
Adjusted Net Debt Adjusted Net Debt/EBITDA
Debt Breakdown Cost of Debt Evolution2 – (%)
26,9
TJLP 19,8
34% 17,7
13,9 13,4 13,4
12,1
9,4 9,1
CDI 12,8
59% 9,6 9,4 9,9
IGP 7,9 7,3 7,5
4,9
6% 3,8
US$ 2002 2003 2004 2005 2006 2007 2008 2009 1Q10
(Hedge Natural)
1% Nominal Cost Real Cost
10
10 1) LTM EBITDA 2) LTM

11. Distribution of dividends in accordance with creation of shareholder value
11
11 1) Considering last two half-years’ dividend yield 2) Refer to declared dividend. Payment in the next half year 3) IPO price per share: R$ 17.22

12. CPFL presents sales growth in the concession area and in the free market
Concession Area Sales – GWh1 Free Market Sales - GWh1
CAGR = 6.1% p.y.
TUSD
CAPTIVE 49,033 48,799 CAGR = 26.1% p.y.
46,475
41,363
10,978
36,364 38,498 11,230 11,710
3,288 7,263 9,585
10,243
9,334 8,951 8,904
7,120
35,245 37,323 37,821 12,796
33,076 31,235 31,778 3,209 2,391
2,955
9,841
2004 2005 2006 2007 2008 2009 1Q10 2004 2005 2006 2007 2008 2009 1Q10
Concession Area Sales (GWh) Consumer class | Concession Area Sales (GWh)
TUSD
CAPTIVE +8.5% 1T09 | 1T10
11,790 12,796
Residential 4,7%
2.457 +20.3% 2.955
Commercial 6,9%
Industrial 14,3%
9.841 +5.5% 9.841
Others 0,8%
Total 8,5%
1Q09 1Q10
12
12 1) Excludes intercompany transactions (consolidation accounting basis), CCEE and generation sales (except to the free market). 2009 TUSD adjusted (97 CAT Resolution)

13. Residential consumption – outlook
International comparison of residential energy consumption
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14. CPFL presents strong growth of EBITDA and Net Income in the last years
EBITDA (R$ million)1 Net Income (R$ million)1
CAGR = 10.5% p.y. CAGR = 35.7% p.y.
3,345 1,641
2,789 2,808 2,765 1,404
1,276 1,286
2,120 1,021
1,681
809 390
279
2004 2005 2006 2007 2008 2009 1Q10 2004 2005 2006 2007 2008 2009 1Q10
EBITDA Breakdown2 Recurring EBITDA Margin 1Q10
63% 25%
29.6% 30.0%
11%
1Q09 1Q10
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14 1) 2007 and 2008 adjusted by the impact of Law 11,638 and PM 449/08 2) Mar, 10 (last twelve months)

15. Capital markets and Corporate Governance (ratings)
Daily average volume – Bovespa (R$ million) Daily average volume – NYSE (R$ million)
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17 16 16 17
15 15
14 13 13
10
Jan, 10 Feb, 10 Mar, 10 Apr, 10 May, 10 Jun, 10 Jan, 10 Feb, 10 Mar, 10 Apr, 10 May, 10 Jun, 10
Ownership – Foreign vs Domestic
Foreign Local
83%
72% 74%
70%
Corporate Governance
58% 56% 57%
Rating AA+
42% 44% 43%
17%
30% Ranking of Latam’s 50 Ranking of transparency on
28% 26% most sustainable large sustainability among the Ibovespa
industrial corporations Index’x index companies
IPO 2005 2006 2007 2008 2009 2Q10 1st place 2st place
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