In this session, Skubana will discuss how to develop a custom SEO formula that will increase your traffic & conversions, as well as how to ignite exponential growth and customer engagement with no additional ad spend.

1. The 2019 Amazon
Acceleration Virtual Summit

2. 9 - 9:45 am PT
1 - 1:45 pm PT
SPS COMMERCE PRESENTS:
GROWING YOUR BUSINESS
WITH DROP SHIPPING
& AMAZON
11 - 11:45 am PT
12 - 12:45 am PT
CPC STRATEGY PRESENTS:
ACCELERATE BRAND DISCOVERY
WITH AMAZON’S NEW
TARGETING & BIDDING
SKUBANA PRESENTS:
A PROVEN SEO FORMULA TO
10X YOUR TRAFFIC & CONVERSION
IN 12 MONTHS OR LESS
Today’s Timeline
SALSIFY PRESENTS:
PRODUCT DETAIL PAGE
OPTIMIZATION AND ITS IMPACT
ON AD SPEND EFFICIENCY
SHIPBOB PRESENTS:
HOW TO SHIFT LOGISTICS
FROM A COST CENTER
TO A REVENUE DRIVER
10 - 10:45 am PT
2 - 2:45 pm PT
AVALARA PRESENTS:
SALES TAX 101 FOR
AMAZON SELLERS

3. Today’s Logistics
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
Analicia Santaella
Partner Coordinator

4. THE STRATEGY SPEED BACKLINKS CONTENT
THE ECOMMERCE
by Chad Rubin
4
SEO GUIDE

5. THE STRATEGY SPEED BACKLINKS CONTENT
CHAD RUBIN
⃓ Founder, Crucial
Vacuum &
Think Crucial
⃓ Authored book:
Cheaper, Easier,
Direct
- and of course it’s on Amazon
5
HI, I’M
CO-FOUNDER & CEO,

6. THE STRATEGY SPEED BACKLINKS CONTENT 6

7. CONFIDENTIAL
Sales Channels
Shipping & Fulfillment
Inventory & Purchasing
Analytics
A modern multi-channel platform that enables merchants to:
Unify Operations Automate Everything
Order Orchestration
Shipping Service Selection
Inventory Replenishment
Stockout Elimination
Customize & Extend
Modern REST API
Plug-and-Play App Store
Large Partner Ecosystem
Unlimited Access
Make Smart Decisions
Increase Profitability
Manage Working Capital
Find Opportunities
Identify Trends

8. CONFIDENTIAL
Customers Love Skubana
8
Getapp
Perfect ratings across all review sites
Capterra G2 CrowdShopify Web Retailer
Skubana was brought on board to gain
complete control over our inventory.
Death Wish Coffee Company Dustin
Alexander | Shopify

9. P R E S E N T A T I O N T I T L EP R E S E N T A T I O N T I T L E
Massive Skubana
Bonus GiveAway
Stay Tuned!

10. THE STRATEGY SPEED BACKLINKS CONTENT
TODAY
How to Get Rank
on Google with
No Ad Spend
by Optimizing
⃓ SPEED
⃓ BACKLINKS
⃓ CONTENT
10
LEARN
YOU’LL
WHAT

11. THE STRATEGY SPEED BACKLINKS CONTENT
EVERYTHING I’M ABOUT
TO SHARE ONLY APPLIES
TO THE USA.
11
This is meant for those ranking nationally,
not specifically focusing on a local city or region.

12. THE STRATEGY SPEED BACKLINKS CONTENT
COMMERCE
12
IS CHANGING
FAST

13. THE STRATEGY SPEED BACKLINKS CONTENT
THE OLD MOATS
⃓ECONOMIES OF SCALE
Huge structural
advantages in their
distribution model
⃓NETWORK EFFECTS
Value of a product
increases directly
as a function of how
many others use it
13
⃓IP / PATENTS, TRADE
SECRETS, LICENSES,
RELATIONSHIPS
Prevent competitors
from copying you or allow
to charge a premium
⃓HIGH SWITCHING COSTS
Make it inconvenient or
expensive to change from
one product to another
⃓CUSTOMER LOYALTY
Keep customers from
ever wanting to leave

14. THE STRATEGY SPEED BACKLINKS CONTENT
“In business, I look for
economic castles protected
by unbreachable ‘moats’.”
- Warren Buffett
14
YOUR
MOAT
MAKE

15. THE STRATEGY SPEED BACKLINKS CONTENT
FEELS LIKE NO MORE
15
MOATS TO BUILD?

16. THE STRATEGY SPEED BACKLINKS CONTENT
THE NEW MOATS
⃓PLATFORM
Make it the norm for
people to view your brand
as the Authority. They go
to you for expert content.
⃓COMMUNITY/AUDIENCE
Brands don’t build
communities. People do.
Communities form around
meaning and shared ideas.
Outside In > Inside Out.
16
⃓BRAND
A crisp identity that’s
relevant & resonances with
your customer.
= MEDIA COMPANY

17. THE STRATEGY SPEED BACKLINKS CONTENT
LEVERS
You RENT these.
⃓ Display Ads
⃓ Google PPC
⃓ Social Media PPC
⃓ Emails to Purchased
Lists
⃓ Print / OOH / Radio
17
MEDIA
“PUSH”
OUTBOUND

18. THE STRATEGY SPEED BACKLINKS CONTENT
LEVERS
You OWN these.
⃓ Organic Search
⃓ Referred Traffic
⃓ Earned Social Media
⃓ Blogs
⃓ Email Newsletters
⃓ Joint Venture Webinars
⃓ eBooks
⃓ Video
⃓ Podcasts
⃓ Magazines
18
MEDIA
“PULL”
INBOUND

19. THE STRATEGY SPEED BACKLINKS CONTENT
The NEW MODEL
19
CONTENT

20. THE STRATEGY SPEED BACKLINKS CONTENT
MEDIA NOW COMPETES DIRECTLY
WITH COMMERCE FOR EYEBALLS
20
COMMERCE
COMMERCE MEDIA
MEDIA
MEDIA
COMMERCE
COMMERCE
MEDIA
MEDIA
COMMERCE

21. THE STRATEGY SPEED BACKLINKS CONTENT
WHAT DOES IT TAKE
21
TO WIN AT ACQUISITION
IN THIS NEW MODEL?
Hint: Real Estate is key for generating traffic

22. THE STRATEGY SPEED BACKLINKS CONTENT
WHERE THEY
ARE
Optimize content
for the channels that
best fit your audience
⃓ AMAZON
⃓ GOOGLE
⃓ SOCIAL
⃓ VOICE
22
YOU MUST GO

23. THE STRATEGY SPEED BACKLINKS CONTENT
WHO IS DOING
23
THIS WELL?

24. THE STRATEGY SPEED BACKLINKS CONTENT 24

25. THE STRATEGY SPEED BACKLINKS CONTENT 25

26. THE STRATEGY SPEED BACKLINKS CONTENT
AWAY
26
IS NO LONGER JUST
A LUGGAGE COMPANY.
travel company.

27. THE STRATEGY SPEED BACKLINKS CONTENT
RENTING THE CHANNEL:
FACEBOOK ADS & PPC TO SCALE
27

28. THE STRATEGY SPEED BACKLINKS CONTENT
SEO IS THE GIFT THAT KEEPS ON GIVING
28
PPC
SEO
SEO
SEO

29. THE STRATEGY SPEED BACKLINKS CONTENT
OPPORTUNITY
Brands are leaving $ on the
table because they haven’t
optimized their SEO
⃓ AMAZON
⃓ GOOGLE
⃓ SOCIAL
⃓ VOICE
29
THE

30. THE STRATEGY SPEED BACKLINKS CONTENT
RENTING THE CHANNEL
30
TO OWNING THE CHANNEL?
HOW DO WE GO FROM

31. THE STRATEGY SPEED BACKLINKS CONTENT
STRATEGY
31
THE 1. SPEED
2. BACKLINKS
3. CONTENT

32. THE STRATEGY SPEED BACKLINKS CONTENT
STRATEGY
32
THE 1. SPEED
2. BACKLINKS
3. CONTENT

33. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED IS IMPORTANT TO GOOGLE
⃓ Google does not like
a poor User Experience
⃓ Google uses Page Speed
in the Ranking Algorithms
⃓ A faster performing site
will rank you higher
For Reference:
Here is Google on the record
saying that page load speed
is an SEO Ranking Signal.
Google Blog:
Using Page Speed in Mobile Search
Hubspot Blog:
Page Load Time Conversion Rates
33

34. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED &
34
PERFORMANCE ARE
LOW HANGING FRUIT
If your Page Load Speed is too slow…
SAY GOODBYE to your customers & ranking.

35. THE STRATEGY SPEED BACKLINKS CONTENT
LET’S REMOVE
35
SPEED AS A
So what can we do?
ROADBLOCK

36. THE STRATEGY SPEED BACKLINKS CONTENT
TACTICS
Top tactics to optimize
customer experience and
drive search engine
rankings for your brand
1. SITE SPEED
AUDIT & ANALYSIS
2. APP AUDIT
3. OPTIMIZE SPEED
4. FIND OTHER APPS
36
SPEED BOOST
4 MUST-USE

37. THE STRATEGY SPEED BACKLINKS CONTENT 37
ANALYSIS
TESTS &
SITE SPEED
Checkout
GTMetrix & Pingdom

38. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED TESTS & ANALYSIS
GT-METRIXS
SPEED TESTS
⃓ Website Grade A - F
⃓ Page Speed 80+
⃓ Onload Time <4s
⃓ 243 requests are crazy high!
⃓ 25-50 requests is ideal
38

39. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED OF TOP BRANDS
39

40. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED PERFORMANCE SCORES
40
F
F
E E
E
E
E
D D
C C
C

41. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED TESTS & ANALYSIS
MY OWN SCRIPTS
⃓ Audit what’s necessary
& important
⃓ Make a business case
for each script
⃓ What’s driving your business?
⃓ What’s slowing down site?
⃓ Rewire the theme so they
load after or kill the scripts
41

42. THE STRATEGY SPEED BACKLINKS CONTENT
SITE SPEED TESTS & ANALYSIS
SCRIPT LOAD TIME
⃓ Brown is “Blocking”
⃓ Blocking is time spent waiting
in the browser’s queue to start
the request to the server
⃓ There’s too much brown!
⃓ Find out what’s causing the
block & remove it
42

43. THE STRATEGY SPEED BACKLINKS CONTENT
Counting My App Calories
Average Shopify
Plus Merchant:
12 Apps
43
AUDIT
APP

44. THE STRATEGY SPEED BACKLINKS CONTENT
APP AUDIT
THE CALORIES
OF MY APPS
⃓ 32 apps installed
⃓ VS. average Shopify Plus
Merchant with 12 apps
installed
44

45. THE STRATEGY SPEED BACKLINKS CONTENT
APP AUDIT
THE GOOD CALORIES
⃓ 17 good app calories
⃓ VS. average Shopify Plus
Merchant with 12 apps
installed
45

46. THE STRATEGY SPEED BACKLINKS CONTENT
APP AUDIT
EMPTY CALORIES
⃓ 11 wasteful app calories
⃓ Carefully consider each
app you add
⃓ Remove as many apps &
plugins without compromising
user experience
⃓ Less is more
⃓ The fewer “extras” your site has
to load, the faster your page will
load and display
46

47. THE STRATEGY SPEED BACKLINKS CONTENT
APP AUDIT
PEEK INTO YOUR
SHOPIFY ADMIN
⃓ Cut deadweight
⃓ Remove unused /
unnecessary apps
*Important Note: Deleting an app
isn’t always as simple as clicking
the trash button. Check your theme
files to make sure there is no lingering
code that could be dragging your
site speed down
47

48. THE STRATEGY SPEED BACKLINKS CONTENT
APP AUDIT
FIND OUT EVERY APP
THEY’RE USING
⃓ Email Service
⃓ Advertising Tools
⃓ Analytics & Tracking
⃓ Upsell & Cross Sell
⃓ Many more...
48

49. THE STRATEGY SPEED BACKLINKS CONTENT
PRO TIP BONUS
FIND TOP SELLING
SKUS & REVENUE!
⃓ Discover diamond SKUs
⃓ Many brands keep their
diamonds products off
Amazon.com
⃓ Get those bestselling
SKUs now!
49

50. THE STRATEGY SPEED BACKLINKS CONTENT
MORE TRAFFIC?
50
FOR SPEED.
OK. WE’VE OPTIMIZED
NOW, HOW DO WE GET

51. THE STRATEGY SPEED BACKLINKS CONTENT
STRATEGY
51
THE 1. SPEED
2. BACKLINKS
3. CONTENT

52. THE STRATEGY SPEED BACKLINKS CONTENT
BACKLINKS ARE A POWER-UP
52

53. THE STRATEGY SPEED BACKLINKS CONTENT
LINKS +
53
DOMAIN AUTHORITY +
CONTENT POWER
TRAFFIC

54. THE STRATEGY SPEED BACKLINKS CONTENT
STRATEGIES
Actionable Tactics to Build
Quality Backlinks and
Rapidly Boost Rankings
1. BENCHMARK YOUR
BACKLINKS
2. REVERSE ENGINEER
YOUR COMPETITOR
BACKLINKS
3. USE THIS SIMPLE
LINK-BUILDING
FRAMEWORK
4. BUILD A BACKLINK
MACHINE
54
LINK-BUILDING
4 MUST-USE

55. THE STRATEGY SPEED BACKLINKS CONTENT
HOW DO YOU STACK UP
55
BENCHMARK YOUR BACKLINKS
IN THE BACKLINKS ARMS RACE?

56. THE STRATEGY SPEED BACKLINKS CONTENT
THAT MOMENT YOU REALIZE
56
THE NEED FOR A LINK-BUILDING CAMPAIGN
BENCHMARK YOUR BACKLINKS

57. THE STRATEGY SPEED BACKLINKS CONTENT
AND EXECUTED A STRATEGY THAT WORKS
57
BENCHMARK YOUR BACKLINKS

58. THE STRATEGY SPEED BACKLINKS CONTENT
COMPETITOR
The Goal:
Grab All Of Your
Competitor’s High
Quality Backlinks
58
ENGINEERING
REVERSE
BACKLINKS:
BACKLINKS

59. THE STRATEGY SPEED BACKLINKS CONTENT
REVERSE ENGINEERING
COMPETITOR BACKLINKS
UNCOVER HIGH QUALITY
BACKLINK TREASURES
⃓ Backlinks listed here
are likely Linkers
⃓ Sort the lists based
on Domain Rank (DR)
59

60. THE STRATEGY SPEED BACKLINKS CONTENT
BEFRIEND YOUR COMPETITORS' FRIENDS
⃓ Every time your competitor gets
a mention, contact that person
⃓ Build a relationship and
become their friend
60
⃓ All of the people writing about my
competitors will become my friends
⃓ Monitor your own company
mentions, thank them & always
ask for a linkback
REVERSE ENGINEERING COMPETITOR BACKLINKS

61. THE STRATEGY SPEED BACKLINKS CONTENT
⃓ HUNTER.IO /
ROCKETREACH/
VOILANORBERT:
Find email addresses
of your potential linkers
⃓ BUZZSUMO:
Find most shared
content on a keyword
with influencers
⃓ SEMRUSH:
To track keyword
positions, view
adwords ad copies and
phrases being bid on
for PPC
⃓ ADBEAT:
What/where your
competitors are using
for “display” advertising,
trending amount being
spent and overview
of ad creative
⃓ And more:
Ispionage / Spyfu /
Similarweb / Alexa /
Moz / Google / Google
Keyword Planner
MORE RESOURCES TO USE
61
REVERSE ENGINEERING COMPETITOR BACKLINKS

62. THE STRATEGY SPEED BACKLINKS CONTENT
BUILDING
Ask Yourself:
Who Does Google
Trust That I Can
Get To Link
To My Brand?
62
LINK-
A SIMPLE
BACKLINKS:
FRAMEWORK

63. THE STRATEGY SPEED BACKLINKS CONTENT
FEED OTHER PEOPLE’S CONTENT MACHINE
63
⃓ SUBMIT
GUEST POSTS:
Contribute free content
in exchange for a
backlink
to your own site
⃓ WIN / WIN:
Free Content /
High-Quality Link
A SIMPLE LINK-BUILDING FRAMEWORK

64. THE STRATEGY SPEED BACKLINKS CONTENT
FEED OTHER PEOPLE’S CONTENT MACHINE
64
⃓ IT’S ABOUT
VALUE:
Link quality and content
relevance matter far
more than sheer
quantity
⃓ GET SOCIAL
BUY-IN:
Target influential
people and get them
to link to your content
A SIMPLE LINK-BUILDING FRAMEWORK

65. THE STRATEGY SPEED BACKLINKS CONTENT
KEY CRITERIA FOR LINK-BUILDING
65
KEY CRITERIA
INCLUDES:
⃓ TARGET: DA20+
⃓ TRAFFIC: >15k / month
⃓ RELEVANCY: Mostly US/regional topics are
relevant
⃓ AHREF SCORE: DR 50+ / Moz DA 40+
⃓ LINKS: Unilateral links > Bilateral links
A SIMPLE LINK-BUILDING FRAMEWORK

66. THE STRATEGY SPEED BACKLINKS CONTENT
BUILDING
Good Things Come
To Those Who...
Wait Go Out And
Get Them!
66
LINK-
BUILD A
BACKLINKS:
MACHINE

67. THE STRATEGY SPEED BACKLINKS CONTENT
BUILD A LINK-BUILDING
MACHINE
PROACTIVELY REACH OUT
WITH CISION DATABASE
⃓ Leverage public relations
tactics to get backlinks
via press
⃓ Bloggers and journalists
are always looking
for new information
⃓ Identify ways to add value
to the reporters instead
of just asking for a plug
about your brand
⃓ Help the reporter
do a better job on a story
they're already writing!
67

68. THE STRATEGY SPEED BACKLINKS CONTENT
CISION DATABASE ACTION ITEMS ARE...
68
⃓ RELATIONSHIP SCANNING:
Scan the lists & look for anyone that your brand
already has a good/bad relationship with. Remove.
⃓ RELEVANCY:
Delete rows that are entirely irrelevant (ie. Focused on
health care, or architecture)
⃓ SEGMENTATION:
Segment list by key details. (ie. only targeting media by
location or industry, etc.)
⃓ PITCH DEVELOPMENT:
Develop an intro pitch for your segment, and break
the media list among a core group of team members.
Then pitch.
⃓ SOCIAL RESEARCH:
Of your targeted reporters, identify their social media
handles (Twitter / Instagram / LinkedIn)
BUILD A LINK-BUILDING MACHINE
⃓ SOCIAL CONTENT:
Turn media pitches into snippets to share as tweets/
DMs (Twitter/ Instagram / Linkedin)
⃓ RELATIONSHIP MANAGEMENT:
Add all targets to CRM for ongoing upkeep to build &
track relationships

69. THE STRATEGY SPEED BACKLINKS CONTENT
⃓ BECOME AN SME:
An SME, or subject-matter
expert, allows you to share
perspective with targets
who need the information,
which should in turn help
you gather additional backlinks
FOCUS ON YOUR OUTBOUND
69
⃓ UTILIZING HARO:
HARO, or “Help A Reporter Out”,
connects journalists with relevant
expert sources for free and delivers
these opportunities via newsletter
BUILD A LINK-BUILDING MACHINE
You should be reaching out to reporters to secure backlinks. You can do this by:

70. THE STRATEGY SPEED BACKLINKS CONTENT
LEVERAGE AUTOMATION TO SAVE TIME
70
⃓ INVEST YOUR TIME WISELY:
Backlink outreach is a time-consuming black hole
⃓ KEY TOOLS:
Link-building outreach platforms for automation and efficiency include Buzzstream and Pitchbox
BUILD A LINK-BUILDING MACHINE

71. THE STRATEGY SPEED BACKLINKS CONTENT
PRO-TIP: HIRE THIS ROLE ASAP
71
⃓ HIRE TALENT:
You should hire someone whose
sole responsibility is to build
powerful backlinks for your brand
⃓ KEY TOOLS:
Here’s a sample job
description: click me
BUILD A LINK-BUILDING MACHINE

72. THE STRATEGY SPEED BACKLINKS CONTENT
THE PERFECT LINK
72
BUILDING STRATEGY
IS HALF THE BATTLE

73. THE STRATEGY SPEED BACKLINKS CONTENT
CONTENT IS ESSENTIAL
73
TO UNLOCKING
AMAZING BACKLINKS

74. THE STRATEGY SPEED BACKLINKS CONTENT
STRATEGY
74
THE 1. SPEED
2. BACKLINKS
3. CONTENT

75. THE STRATEGY SPEED BACKLINKS CONTENT
CREATE UNBEATABLE CONTENT TO RANK
⃓ 1. WHAT GOOGLE WANTS ⃓ 2. REVERSE ENGINEER COMPETITORS
BEST
CONTENT
75
⃓ 3. CREATE UNBEATABLE CONTENT WITH
THESE FUNDAMENTALS
⃓ 4. BUILD A CONTENT
MACHINE

76. THE STRATEGY SPEED BACKLINKS CONTENT
THAT GETS RANK
Actionable Tactics to Help
you Deliver Content
1. LEARN WHAT GOOGLE
WANTS
2. REVERSE ENGINEER
YOUR COMPETITOR
BACKLINKS
3. BUILD ON THESE
CONTENT
FUNDAMENTALS
4. BUILD A CONTENT
MACHINE
76
CREATE CONTENT
4 TECHNIQUES TO

77. THE STRATEGY SPEED BACKLINKS CONTENT
CREATE UNBEATABLE CONTENT
WHAT
GOOGLE WANTS
⃓ Download this PDF
by Google that
explains it all
Link
77

78. THE STRATEGY SPEED BACKLINKS CONTENT
YOUR OWN CONTENT
ANALYZE COMPETITORS
78
CONTENT TO PLAN
STRATEGY

79. THE STRATEGY SPEED BACKLINKS CONTENT
CREATE UNBEATABLE CONTENT
REVERSE ENGINEER
YOUR COMPETITORS
⃓ Uncover low hanging fruit
by looking at high traffic
pages on AHREF
⃓ Grab all of your competitor
RD (root domains) - unique
links to specific URL
⃓ Then grab all of their keywords,
traffic and position for that
specific page
79

80. THE STRATEGY SPEED BACKLINKS CONTENT
CREATE UNBEATABLE CONTENT
REVERSE ENGINEER
YOUR COMPETITORS
⃓ Focus on % of traffic keywords
80

81. THE STRATEGY SPEED BACKLINKS CONTENT
CREATE UNBEATABLE CONTENT
REVERSE ENGINEER
YOUR COMPETITORS
⃓ Steal your competitors key
influencers and most shared
content
⃓ Mention is like Google Alerts on
Steroids
⃓ Great for research &
monitoring
⃓ Troll competitors content & link
building efforts
81

82. THE STRATEGY SPEED BACKLINKS CONTENT
TAKE YOUR RIVALS
82
STRENGTHS
AND DO IT BETTER

83. THE STRATEGY SPEED BACKLINKS CONTENT
ALWAYS ASK YOURSELF:
83
HOW CAN I CREATE
SUPERIOR CONTENT
Cracking the Google code

84. THE STRATEGY SPEED BACKLINKS CONTENT
FUNDAMENTALS FOR UNBEATABLE
CONTENT
⃓ Long Form In-depth Content (Length) ⃓ Relevant Content
(Keywords)
84
⃓ Engaging Content
(Dwell Time)
⃓ Bonus Content
Upgrades

85. THE STRATEGY SPEED BACKLINKS CONTENT
UNBEATABLE CONTENT
FUNDAMENTALS
HIGH PERFORMING
IN-DEPTH CONTENT
⃓ Create highly relevant
monster value posts
designed to educate
⃓ Obsess over pleasing
your audience.
⃓ If you please your audience,
you will please Google.
⃓ Length = Strength
⃓ Aim for 1900+ words
85

86. THE STRATEGY SPEED BACKLINKS CONTENT
UNBEATABLE CONTENT
FUNDAMENTALS
⃓ Look at the search engine
ranking position of your
competitors
⃓ You need to create better
content than them!
⃓ Let’s look at this example
⃓ Top 3 Organic Results for
“Digital Marketing”
Neil Patel #3
86
HIGH PERFORMING
IN-DEPTH CONTENT

87. THE STRATEGY SPEED BACKLINKS CONTENT
UNBEATABLE CONTENT
FUNDAMENTALS
⃓ Long form in-depth
content ranks!
87
HIGH PERFORMING
IN-DEPTH CONTENT

88. THE STRATEGY SPEED BACKLINKS CONTENT
UNBEATABLE CONTENT
FUNDAMENTALS
⃓ 3,445 words
⃓ It’s an essay!
88
HIGH PERFORMING
IN-DEPTH CONTENT

89. THE STRATEGY SPEED BACKLINKS CONTENT
UNBEATABLE CONTENT
FUNDAMENTALS
⃓ Content upgrades may
include a lead magnet
or opt-in giveaway
⃓ Using such tools can lead
to increased engagement
⃓ Remember, whatever
you give away much
be relevant, useful
and valuable
⃓ The downside
is that your hook must
be unique for each
new piece of content
89
YOU HAVE
TO GIVE TO GET

90. THE STRATEGY SPEED BACKLINKS CONTENT
UNBEATABLE CONTENT
FUNDAMENTALS
Content upgrades, giveaways,
lead magnets and hooks can
cover a wide range of tools,
such as:
⃓ Checklists
⃓ Cheat sheets
⃓ Swipe files
⃓ Excel template downloads
⃓ Podcast show notes
⃓ Video interviews
⃓ Lists of resources
90
TIME TO OPEN THE
TREASURE CHEST

91. THE STRATEGY SPEED BACKLINKS CONTENT
ENGINE
Content Is King
Who To Hire
And How To
Best Utilize
That Resource
91
CONTENT
BUILD A

92. THE STRATEGY SPEED BACKLINKS CONTENT
BUILD A CONTENT ENGINE
PRO-TIP: HIRE
THIS ROLE ASAP
⃓ HIRE TALENT:
You should hire someone
whose sole responsibility
is to produce high-quality
written content
for your brand.
⃓ WHAT TO LOOK FOR:
Here’s a sample
job description:
click me
92

93. THE STRATEGY SPEED BACKLINKS CONTENT
STEPS TO EXPEDITE CONTENT GENERATION
93
⃓ HIRE PROFESSIONALS:
Hire up to three (3)
talented writers that
already knows the
space from websites
like ProBlogger
BUILD A LINK-BUILDING MACHINE
⃓ RECRUIT TRUE RESOURCES:
Don’t overlook the
opportunity to hire
a legitimate Editor
to manage all of your
in-house content
⃓ DON’T FORGET THE DATA:
Costs-per-word can scale
quickly, so don’t forget
to review what you’re paying
for. In some instances, you
may anywhere from $0.15 -
0.25 per word for anywhere
from 1,500 - 3,000 words.
That equates to $225 - $750
depending on the post!

94. THE STRATEGY SPEED BACKLINKS CONTENT
THE POWER OF MEDIA DRIVEN
COMMERCE
94

95. THE STRATEGY SPEED BACKLINKS CONTENT
Free 15 Minute Brand Strategy Audit
Apply NOW: bit.ly/skubanabonus
Bonus Offer
*10 Brands Will Be Selected at Random
Chad Rubin
CEO &
Co-Founder

96. THE STRATEGY SPEED BACKLINKS CONTENT
RECAP
96
LET’S
⃓ Brands are the
new MEDIA
⃓ You need to rank where
your audience spends time
⃓ To get rank on Google
with NO Ad-Spend you
need:
1. SPEED
2. BACKLINKS
3. CONTENT

97. THE STRATEGY SPEED BACKLINKS CONTENT
Implementing
In-Depth Keyword
Research to
Improve Ranking,
Increase Sales, &
Reduce Risk
97
RESEARCH
KEYWORD

98. THE STRATEGY SPEED BACKLINKS CONTENT
⃓ MOST RELEVANT keywords for your product
⃓ EXACT SEARCH VOLUME for those keywords
⃓ HOW your competitors are getting their SALES
⃓ Initial QUANTITY ORDER
⃓ How you will structure your PRODUCT LAUNCH
⃓ Whether to MOVE FORWARD with a product
WHAT CAN WE LEARN FROM
KEYWORD RESEARCH?
98

99. THE STRATEGY SPEED BACKLINKS CONTENT
⃓ Keywords
⃓ Launches
⃓ Research
⃓ Competitive Analysis
⃓ Importing
⃓ Defect Rates
⃓ Inventory Management
⃓ Cash Flow
LESSONS LEARNED THE HARD WAY
99

100. THE STRATEGY SPEED BACKLINKS CONTENT 100
PROCESSES
REPEATABLE
1. Product Discovery
2. Research
3. Sourcing
4. Listing Optimization
5. Marketing & Launches

101. THE STRATEGY SPEED BACKLINKS CONTENT 101
WHAT’S DANGEROUS
IS NOT TO
EVOLVE
Jeff Bezos quotes via Gecko&Fly

102. Please hold for our next presentation starting at 12pm PT / 3pm ET
9 - 9:45 am PT
1 - 1:45 pm PT
11 - 11:45 am PT
12 - 12:45 am PT
10 - 10:45 am PT
2 - 2:45 pm PT
AVALARA PRESENTS:
SALES TAX 101 FOR
AMAZON SELLERS
CPC STRATEGY PRESENTS:
ACCELERATE BRAND DISCOVERY
WITH AMAZON’S NEW
TARGETING & BIDDING
SKUBANA PRESENTS:
A PROVEN SEO FORMULA TO
10X YOUR TRAFFIC & CONVERSION
IN 12 MONTHS OR LESS
SALSIFY PRESENTS:
PRODUCT DETAIL PAGE
OPTIMIZATION AND ITS IMPACT
ON AD SPEND EFFICIENCY
SHIPBOB PRESENTS:
HOW TO SHIFT LOGISTICS
FROM A COST CENTER
TO A REVENUE DRIVE
SPS COMMERCE PRESENTS:
GROWING YOUR BUSINESS
WITH DROP SHIPPING
& AMAZON