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THE PLAY: EBOOKS
Getting the First Down

While not used as extensively as their white
paper cousins, eBooks offer a fantastic
opportunity to tell a more contextually relevant
story, add more visual design, and embed more
meaning into your content.

In the Red Zone

EBooks are the perfect content to read on mobile
devices: Are you creating yours with this in mind?
Think: less copy, bigger fonts, more white space,
and interactivity. Content Marketing Design: 3
Guidelines for Creating eBooks and Tablets.

USAGE
B2B North AmericaO
B2C North AmericaO
Australian (B2B & B2C) O
UK (B2B & B2C) O
Enterprise (B2B NA) O
Small Business (B2B NA) O
Nonprofit (NA) O

9%

EFFECTIVENESS

57%
52%

B2B North America X
B2C North America X
Australian (B2B & B2C) X
UK (B2B & B2C) X
Enterprise (B2B NA) X
Small Business (B2B NA) X
Nonprofit (NA) X

®

34%
23%
31%
31%
38%
33%

41%
50%
47%
31%

64%

CONTENT MARKETING PLAYBOOK

36

Published in: Business, Technology
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