The behavior of today’s consumer isn’t changing. It has changed. If you don’t recognize this and evolve your marketing plans accordingly, you risk getting left out and left behind. Listen to what it means to be an on-demand brand in a real-time, Twitter-driven culture. Our discussion will start with a review of just how consumers use online channels and how that translates offline. We will look at key consumer insights -- generated by the consumer, for the consumer -- and what that says about their interaction expectations with your brand. With these insights as a foundation, we will talk about how channels like display media and behavioral targeting are now tactical support for your on-demand strategy, not the strategy itself. A framework for how this on-demand mindset is enabled will also be shared and discussed.

1. Is Your Brand On Demand?

2. So what? We are Critical Mass.

4. A selection of our clients

5. Today’s Consumer Has Changed…

6. People Play a Lot of Different Roles...

7. …and Consume Media in Different Places

8. Is Your Brand on Demand?

9. 1.0 On demand brands are insightful. The act or result of apprehending the inner nature of things or of seeing intuitively . Merriam Webster

10. insightful

11. 2.0 On demand brands are remarkable. “ Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.” Seth Godin

12. remarkable

13. 3.0 On demand brands are valuable. “ Frequent online purchasers are more likely to spend more money at Web sites that offer personalization…” Cyber Dialogue

15. 4.0 On demand brands are dynamic. “ 2.83 million pieces of new content are posted every day…” Nielsen BuzzMetrics

16. dynamic

17. 5.0 On demand brands are portable. “” I'm on a Virgin America plane heading to NYC—with onboard wifi it's like a flying office” Biz Stone - Twitter

19. 6.0 On demand brands are conversational. “ " Online media has transformed into a social and interactive experience, and brands are anxious to target messages to the active consumer audiences that are flocking to these platforms.“ Rob Crumpler, CEO of BuzzLogic

21. 7.0 On demand brands are everywhere.* “ Consumers don’t see the difference between marketing channels. They just see the brand and then use the channel that’s most convenient for them at that time” eMarketer * Everywhere they need to be

22. Everywhere

23. In Summary…