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The Semantic Web, the BBC and the
Olympics
James Howard, Executive Product
Manager, BBC Future Media -
@speckled_jim
Philip Sheldrake MCIPR, Founder,
Influence Crowd - @sheldrake
  #CIPRSM
What is the Semantic web?



And what does it mean for me?




 #CIPRSM
From documents to data

                    The web




  #CIPRSM
From documents to data

                   The web




                   Data      Data



  #CIPRSM
From documents to data




                   The web



            Data    Data     Data




  #CIPRSM
From documents to data




            http://dbpedia.org/resource/Wembly_Stadium



            Data            Data             Data




  #CIPRSM
#CIPRSM
A bit of background


We have done some work here before……..




 #CIPRSM
Knowledge and Learning
  #CIPRSM
The BBC Sport site is now 11 years old
So where do we go now?




  #CIPRSM
Too many manually managed pages
There were* approximately 320 manually managed
indexes on the BBC sport site

150 or so in football
22 rugby clubs
30 cricket

But we are missing some important ones:

Competitions, FC Barcelona, Real Madrid, F1 teams and drivers
all would have value from an audience and business perspective.

*we have recently launched dynamically-aggregated football team
pages
  #CIPRSM
Where do you start?




 #CIPRSM
Winter Olympics 2010:
An aggregated index for each top level sport (15)




   #CIPRSM
South Africa: World Cup 2010


#CIPRSM
World Cup 2010:
A page for every team, group and player.




   #CIPRSM
CONTENT
REPOSITORIES
               ONTOLOGY

                          USER EXPERIENCE




 #CIPRSM
www.bbc.co.uk/worldcup




  #CIPRSM
Group pages




  #CIPRSM
Managing your data




  #CIPRSM
What does this all mean for
London 2012?



 #CIPRSM
London 2012 – ‘to show every piece of live action’




   #CIPRSM
RDF – resource description framework
bbc.co.uk/programmes
------------------------------------------------------------
     <rdf:RDF><rdf:Description
      rdf:about="/programmes/genres/factual/scienceandnature/natureandenviron
      ment#genre"><rdf:type
      rdf:resource="http://www.w3.org/2008/05/skos#Concept"/><skos:inScheme
      rdf:resource="/programmes/genres#scheme"/><rdf:type
      rdf:resource="http://purl.org/ontology/po/Genre"/><rdfs:label>Nature &
      Environment</rdfs:label><skos:prefLabel>Nature &
      Environment</skos:prefLabel><skos:broader
      rdf:resource="/programmes/genres/factual#genre"/><skos:broader
      rdf:resource="/programmes/genres/factual/scienceandnature#genre"/></rdf:
      Description><po:Episode
      rdf:about="/programmes/b016ljwz#programme"><po:category
      rdf:resource="/programmes/genres/factual/scienceandnature/natureandenvir
      onment#genre"/></po:Episode><po:Episode
      rdf:about="/programmes/b016ld4x#programme"><po:category
      rdf:resource="/programmes/genres/factual/scienceandnature/natureandenvir
      onment#genre"/></po:Episode>

      #CIPRSM
Questions?




  #CIPRSM
Want more CIPR content?

Go to www.slideshare.com/CIPRPaul




#CIPRSM

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CIPR Social Media Conference - James Howard, BBC Future Media, The Semantic Web, the BBC and the Olympics

  • 1. The Semantic Web, the BBC and the Olympics James Howard, Executive Product Manager, BBC Future Media - @speckled_jim Philip Sheldrake MCIPR, Founder, Influence Crowd - @sheldrake #CIPRSM
  • 2. What is the Semantic web? And what does it mean for me? #CIPRSM
  • 3. From documents to data The web #CIPRSM
  • 4. From documents to data The web Data Data #CIPRSM
  • 5. From documents to data The web Data Data Data #CIPRSM
  • 6. From documents to data http://dbpedia.org/resource/Wembly_Stadium Data Data Data #CIPRSM
  • 8. A bit of background We have done some work here before…….. #CIPRSM
  • 10. The BBC Sport site is now 11 years old So where do we go now? #CIPRSM
  • 11. Too many manually managed pages There were* approximately 320 manually managed indexes on the BBC sport site 150 or so in football 22 rugby clubs 30 cricket But we are missing some important ones: Competitions, FC Barcelona, Real Madrid, F1 teams and drivers all would have value from an audience and business perspective. *we have recently launched dynamically-aggregated football team pages #CIPRSM
  • 12. Where do you start? #CIPRSM
  • 13. Winter Olympics 2010: An aggregated index for each top level sport (15) #CIPRSM
  • 14. South Africa: World Cup 2010 #CIPRSM
  • 15. World Cup 2010: A page for every team, group and player. #CIPRSM
  • 16. CONTENT REPOSITORIES ONTOLOGY USER EXPERIENCE #CIPRSM
  • 18. Group pages #CIPRSM
  • 20. What does this all mean for London 2012? #CIPRSM
  • 21. London 2012 – ‘to show every piece of live action’ #CIPRSM
  • 22. RDF – resource description framework bbc.co.uk/programmes ------------------------------------------------------------  <rdf:RDF><rdf:Description rdf:about="/programmes/genres/factual/scienceandnature/natureandenviron ment#genre"><rdf:type rdf:resource="http://www.w3.org/2008/05/skos#Concept"/><skos:inScheme rdf:resource="/programmes/genres#scheme"/><rdf:type rdf:resource="http://purl.org/ontology/po/Genre"/><rdfs:label>Nature & Environment</rdfs:label><skos:prefLabel>Nature & Environment</skos:prefLabel><skos:broader rdf:resource="/programmes/genres/factual#genre"/><skos:broader rdf:resource="/programmes/genres/factual/scienceandnature#genre"/></rdf: Description><po:Episode rdf:about="/programmes/b016ljwz#programme"><po:category rdf:resource="/programmes/genres/factual/scienceandnature/natureandenvir onment#genre"/></po:Episode><po:Episode rdf:about="/programmes/b016ld4x#programme"><po:category rdf:resource="/programmes/genres/factual/scienceandnature/natureandenvir onment#genre"/></po:Episode> #CIPRSM
  • 24. Want more CIPR content? Go to www.slideshare.com/CIPRPaul #CIPRSM