- A journey from curiosity to reality
Nano Twist the smart city car
We are the team of MGM’s IOM student and to attain the 3
objectives mention in the competition we would suggest the
following promotional activity for Tata Nano Twist and target
audience would be youngsters as they act as a catalyst in
family buying decisions, women due to ease of driving provided
by Nano Twist, nuclear families, etc.
1)To improve the enquiries: We recommend an exhibition of
Nano Twist which would show a bi section of the car and also
display the spare parts of the car. This would create a lot of
curiosity in mind of audience and it would spread like a virus in
the entire Aurangabad city.
The suggested location could be
TATA motors showrooms,such as SANYA motors.
1. Bisected car could be displayed at the showroom which
would provide a better understanding of the car to
2. Display of spare parts of the Car.
3. Customer reviews, photos of Aurangabad owners of
4. Animations and advertisments of Nano Car on Screen.
5. Smart Car, the Nano Twist.
2)To improve test drives- The best way to attract people for test
drive is by convincing them at the venue of exhibition. By
providing a good hospitality and valuing the customers by being
polite and showing concern towards them will target the
psychology of the customers and it will surely increase the
willingness of the people to take the test drive.
The test drive could be scheduled by taking appointments from
3)To improve retail sales- the suggestions provided in the
above two points would surely improve the retail sales and
everybody is known that TATA is good at its after sales service.
Bi-section would definitely attract media coverage and this will
enhance our promotional activity. If this doesn’t happens we
could publish article in the leading news papers of Aurangabad
city with the reviews of the people who visited the exhibition.