A JOURNEY FROM
CURIOSITY TO REALITY
“……….Neuromarketing tells the marketer
what the consumer reacts to….”
“……….Ultimate goal of marketers
interested in creating successful viral
marketing programs to create viral
TARGET GROUP? …….WHOM?
Women ( Working / Housewives)
School Children (Catalyst)
STRATEGY TO ACHIEVE THE OBJECTIVES
4 P’s of Marketing Mix
Product: TATA Nano Twist
Place: Sanya Motors, Aurangabad
Promotion: Exhibition (25000/-)
Price: As per company Information
TIME TO EXICUTE THIS PLAN :
Between June to February = as per our target schools,
colleges, institutes this will be the appropriate time
to execute the plan
At present we will not able to grab maximum crowd
as we want still we can give a best attempt
Approaching Colleges, Institutes, Schools.
Approaching Women's Social Groups (Sakhi Manch,
Approaching Social Clubs (Rotract, Kalasagar).
Welcoming visitors at the entrance of exhibition.
Displaying Information about Spare Parts.
Explaining the functions with the help of Bi- Section
of the Car.
Explaining financial schemes.
Registering Test Drive Enquiries and providing On
Spot Test Drives.
Mr. Rajeev Randhava,
Asst. Prof MGM Institute of