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Members
Tushar Chole Namita Pahade Sonam Tungenwar
Akash Shewatkar Swapnil Dhoot Nikita Kelani
Pandurang Waghmare Shriram ...
Central Theme
A JOURNEY FROM
CURIOSITY TO REALITY
The Fundamental
NEURO MARKETING
“……….Neuromarketing tells the marketer
what the consumer reacts to….”
VIRAL MARKETING
“…...
TARGET GROUP? …….WHOM?
Institutes
Colleges
Women ( Working / Housewives)
School Children (Catalyst)
STRATEGY TO ACHIEVE THE OBJECTIVES
4 P’s of Marketing Mix
 Product: TATA Nano Twist
 Place: Sanya Motors, Aurangabad
 ...
• Improved Customer Relationship
Management (CRM)
EXHIBITION VENUE
EXHIBITION DISPLAY
SPARE
PARTS
BI - Section Nano Twist
Nano Twist Demo car
Screen
Exhibition Layout
PROMOTION STRATEGIES
APPROACH SCHOOL & COLLEGE
(III Concept)
Women (Working/ Housewives)
PROMOTION STRATEGIES
PRESS CONFERENCE
Lucky Draw Contest
Mobile Application
Customer Satisfaction
Be on Time
Solicitude Behavior
Increase Retail Sales
Improving customer relationship
Ladder of customer relationship
STRANGER
ACQUITTANCE
PARTNER
FRIEND
COST ANALYSIS
Sr. No. Particulars Amount
1 Decoration 10000
2 Conveyance
Allowance
2000
3 Printing Material 10000
4 Miscel...
TIME TO EXICUTE THIS PLAN :
Between June to February = as per our target schools,
colleges, institutes this will be the a...
Activity List
Approaching Colleges, Institutes, Schools.
Approaching Women's Social Groups (Sakhi Manch,
Madhurima, Sahe...
Reviews
Mr. Rajeev Randhava,
Asst. Prof MGM Institute of
Management.
Mrs. Datta,
Director Gavaksha,
MGM .
Tata nano twist promotion plan
Tata nano twist promotion plan
Tata nano twist promotion plan
Tata nano twist promotion plan
Tata nano twist promotion plan
Tata nano twist promotion plan
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Tata nano twist promotion plan

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Tata nano twist promotion plan

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Tata nano twist promotion plan

  1. 1. Members Tushar Chole Namita Pahade Sonam Tungenwar Akash Shewatkar Swapnil Dhoot Nikita Kelani Pandurang Waghmare Shriram Daud Martand Kausadikar Chandradeep Nayak
  2. 2. Central Theme A JOURNEY FROM CURIOSITY TO REALITY
  3. 3. The Fundamental NEURO MARKETING “……….Neuromarketing tells the marketer what the consumer reacts to….” VIRAL MARKETING “……….Ultimate goal of marketers interested in creating successful viral marketing programs to create viral messages………”
  4. 4. TARGET GROUP? …….WHOM? Institutes Colleges Women ( Working / Housewives) School Children (Catalyst)
  5. 5. STRATEGY TO ACHIEVE THE OBJECTIVES 4 P’s of Marketing Mix  Product: TATA Nano Twist  Place: Sanya Motors, Aurangabad  Promotion: Exhibition (25000/-)  Price: As per company Information
  6. 6. • Improved Customer Relationship Management (CRM)
  7. 7. EXHIBITION VENUE
  8. 8. EXHIBITION DISPLAY SPARE PARTS BI - Section Nano Twist
  9. 9. Nano Twist Demo car Screen
  10. 10. Exhibition Layout
  11. 11. PROMOTION STRATEGIES APPROACH SCHOOL & COLLEGE (III Concept) Women (Working/ Housewives)
  12. 12. PROMOTION STRATEGIES PRESS CONFERENCE Lucky Draw Contest
  13. 13. Mobile Application Customer Satisfaction
  14. 14. Be on Time Solicitude Behavior
  15. 15. Increase Retail Sales Improving customer relationship Ladder of customer relationship STRANGER ACQUITTANCE PARTNER FRIEND
  16. 16. COST ANALYSIS Sr. No. Particulars Amount 1 Decoration 10000 2 Conveyance Allowance 2000 3 Printing Material 10000 4 Miscellaneous 3000
  17. 17. TIME TO EXICUTE THIS PLAN : Between June to February = as per our target schools, colleges, institutes this will be the appropriate time to execute the plan At present we will not able to grab maximum crowd as we want still we can give a best attempt
  18. 18. Activity List Approaching Colleges, Institutes, Schools. Approaching Women's Social Groups (Sakhi Manch, Madhurima, Saheli). Approaching Social Clubs (Rotract, Kalasagar). Welcoming visitors at the entrance of exhibition. Displaying Information about Spare Parts. Explaining the functions with the help of Bi- Section of the Car. Explaining financial schemes. Registering Test Drive Enquiries and providing On Spot Test Drives.
  19. 19. Reviews Mr. Rajeev Randhava, Asst. Prof MGM Institute of Management.
  20. 20. Mrs. Datta, Director Gavaksha, MGM .

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