SlideShare a Scribd company logo
1 of 8
2/7/2013   Courtney Hoekstra, Clothes2Go
PURPOSE AND OBJECTIVE




                                                         2/7/2013
 Fashion and Trend Forecasting
 Puts together outfits out of clothing already owned




                                                        Courtney Hoekstra, Clothes2Go
 Helping fashion forward teens who don’t have time
  to plan their outfits before school
 Why is this important?
       Save Time!
2/7/2013   Courtney Hoekstra, Clothes2Go
INSPIRATION
SOLVING THE PROBLEM




                                                             2/7/2013
   Choose your outfit without even putting it on!
     Helps decide what silhouettes best fit your form




                                                            Courtney Hoekstra, Clothes2Go
     Knows which articles of clothing look best together
     Become updated on the up and coming trends for the
      season
 App for iPhones, iPads, Androids
 Input personal information
     Height
     Weight
     Pictures of clothing owned
LAYOUT OF APP




                                                          2/7/2013
   Tab for entering height/weight statistics
     Take a picture of personal silhouette




                                                         Courtney Hoekstra, Clothes2Go
     Upload picture of your face to make it realistic

 Tab for taking pictures of already owned clothes
 Tab for pictures of clothes you want
       So you don’t have to try them on in the store
   Tab with what’s hot for the upcoming season
FEATURES
            Women’s Wear Daily




                                   2/7/2013
           Cosmo Fashion Trends




                                  Courtney Hoekstra, Clothes2Go
             Style Sight Blogs
2/7/2013   Courtney Hoekstra, Clothes2Go
SIMILAR TO CLOTHES2GO
TARGET MARKET




                             2/7/2013
   Teens to Young Adults
       Ages 13-24




                            Courtney Hoekstra, Clothes2Go
   Countries
     United States
     Canada
     European Countries

More Related Content

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

FIT PowerPoint

  • 1. 2/7/2013 Courtney Hoekstra, Clothes2Go
  • 2. PURPOSE AND OBJECTIVE 2/7/2013  Fashion and Trend Forecasting  Puts together outfits out of clothing already owned Courtney Hoekstra, Clothes2Go  Helping fashion forward teens who don’t have time to plan their outfits before school  Why is this important?  Save Time!
  • 3. 2/7/2013 Courtney Hoekstra, Clothes2Go INSPIRATION
  • 4. SOLVING THE PROBLEM 2/7/2013  Choose your outfit without even putting it on!  Helps decide what silhouettes best fit your form Courtney Hoekstra, Clothes2Go  Knows which articles of clothing look best together  Become updated on the up and coming trends for the season  App for iPhones, iPads, Androids  Input personal information  Height  Weight  Pictures of clothing owned
  • 5. LAYOUT OF APP 2/7/2013  Tab for entering height/weight statistics  Take a picture of personal silhouette Courtney Hoekstra, Clothes2Go  Upload picture of your face to make it realistic  Tab for taking pictures of already owned clothes  Tab for pictures of clothes you want  So you don’t have to try them on in the store  Tab with what’s hot for the upcoming season
  • 6. FEATURES Women’s Wear Daily 2/7/2013 Cosmo Fashion Trends Courtney Hoekstra, Clothes2Go Style Sight Blogs
  • 7. 2/7/2013 Courtney Hoekstra, Clothes2Go SIMILAR TO CLOTHES2GO
  • 8. TARGET MARKET 2/7/2013  Teens to Young Adults  Ages 13-24 Courtney Hoekstra, Clothes2Go  Countries  United States  Canada  European Countries