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OTAs & Hotels Relationship
What do we mean by OTAs ?Flight ticketsRoom nights  Car rental     OTAsCruise ticketsTrain tickets Packages
OTAs’ Positives impacts                                             Hotels:                             - Large visibility...
OTAs’ Negatives impacts                          Hotels:                 - Costly (commission rates)                - Hard...
Costs of reseller channels vs. Hotels direct booking OTA 1 rate                OTA 2 rate              Hotel direct rate  ...
Tips to improve Hotel’s OTAs Placement               Offer competitive rates             Ensure Inventory Availability    ...
« With OTAs, everyone « Without a doubt, OTAs save time & money » play a key role in bringing                       custom...
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OTAs & Hotels relationship

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OTAs & Hotels relationship

  1. 1. OTAs & Hotels Relationship
  2. 2. What do we mean by OTAs ?Flight ticketsRoom nights Car rental OTAsCruise ticketsTrain tickets Packages
  3. 3. OTAs’ Positives impacts Hotels: - Large visibility (national & international) Customers: - Lower costs / Package / Reviews - Comparision tools - Easy & quick acces- All informations on the same place (rates, contact, pictures, video, activities, transportation etc...) OTAs: - Large panel of customers / Large visibility - Big Profits
  4. 4. OTAs’ Negatives impacts Hotels: - Costly (commission rates) - Hard to manage availability - Hard to control all the hotels’ information advertised - Competion among other hotels OTAs:- Staying in touch with all the members (hotels, airlines etc...) - Thrive for the best rates Customers: - Sort true and false information - Getting lost with too many information
  5. 5. Costs of reseller channels vs. Hotels direct booking OTA 1 rate OTA 2 rate Hotel direct rate Not always applied but this is the strategy to adopt in order toCommissionable keep a good relationship Free of chargebooking (around between all the actors (OTAs / booking 20%) Customers / Travel industry)
  6. 6. Tips to improve Hotel’s OTAs Placement Offer competitive rates Ensure Inventory Availability Solicit Positive reviews Work WITH and not AGAINST OTAs Control the hotel information given online Redesign your own website
  7. 7. « With OTAs, everyone « Without a doubt, OTAs save time & money » play a key role in bringing customers to hotels »

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