Top 10 Scenic Drives - Online Booking Widget

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Presentation material regarding the development of the online booking widget for the Top 10 Scenic Drives website to be conducted in a Conference Call, Friday September 3, 2010 with Steering Committee

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  • Top 10 Scenic Drives - Online Booking Widget

    1. 1. Top 10 Scenic Drives Online Booking Widget Discussion
    2. 2. Call Purpose <ul><li>Identify key information to build search query </li></ul><ul><li>Purpose: RELEVANCY! </li></ul><ul><ul><li>Map / satellite image map / zoom attributes </li></ul></ul><ul><ul><li>Check-in filters: </li></ul></ul><ul><ul><ul><li>Date(s), nights, rooms, adults, children, etc. </li></ul></ul></ul><ul><ul><li>Currency </li></ul></ul><ul><ul><li>Amenities </li></ul></ul><ul><ul><li>Property Types </li></ul></ul><ul><ul><li>Price Classes </li></ul></ul><ul><ul><li>… .and more! </li></ul></ul>
    3. 3. Background: Booking Widget <ul><li>Element of original FHWA Grant </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Relevant online user tool </li></ul></ul><ul><ul><li>Add’l bookings for Top 10 suppliers </li></ul></ul><ul><ul><li>Marketing revenue opportunity for Top 10 </li></ul></ul><ul><li>Alliance Reservation Systems </li></ul><ul><ul><li>www.Allresnet.com </li></ul></ul>
    4. 4. Alliance Reservations <ul><li>Technology & accommodations specific software company </li></ul><ul><li>Guests rooms are reserved through the Top 10 website (not directly w/ Alliance) </li></ul><ul><li>Inventory obtained directly from hoteliers </li></ul><ul><li>Independent properties can add their profile </li></ul>
    5. 5. Costs and Revenue <ul><li>Existing inventory* properties already have a blanket agreement w/ Alliance </li></ul><ul><li>New properties negotiate individually </li></ul><ul><li>Typical 10% commission </li></ul><ul><li>Alliance pays Top 10 (YBP) 100% of the commission, less $8 fee per booking </li></ul>* Property Inventory List by State (July)
    6. 6. Benefits <ul><li>Top 10 Revenue used to: </li></ul><ul><ul><li>Increase ad spend for online marketing campaigns </li></ul></ul><ul><ul><li>Drive more traffic to www.drivethetop10.com </li></ul></ul><ul><li>Hoteliers </li></ul><ul><ul><li>Low cost additional booking opportunity </li></ul></ul><ul><ul><li>Move consumers to higher yield channels (moving clients away from high-cost online booking organizations that costs hotels high margin) </li></ul></ul>
    7. 7. Service Fees <ul><li>Reservations less than $100: </li></ul><ul><ul><li>$5.00 service fee will be charged to the customer </li></ul></ul><ul><li>How it works: </li></ul><ul><li>Alliance charges the service fee to the guest at time of reservation (via credit card transaction) </li></ul>
    8. 8. Requirements <ul><li>Alliance always offers the most competitive consumer rates. </li></ul><ul><ul><li>Example: if Expedia is offered $79, Alliance also offers $79 </li></ul></ul><ul><ul><li>‘ Lowest available rate guarantee’ on the Top 10 website, </li></ul></ul><ul><ul><li>‘ Lowest rate' message balanced with the 'quality' message   </li></ul></ul><ul><li>Competitive compensation from hotelier to Alliance (commission) </li></ul>
    9. 9. Search Query Factor #1 <ul><li>Relevance </li></ul>Laundry list? or Relevant list?
    10. 10. Search Query Factor #2 <ul><li>Two keys words: </li></ul><ul><li>Requirements </li></ul><ul><li>Preferences </li></ul>
    11. 11. Search Query Factor #3 <ul><li>Location within the destination </li></ul><ul><li>Maps </li></ul><ul><ul><li>Satellite image map </li></ul></ul><ul><ul><li>Zoom attributes </li></ul></ul>
    12. 12. Search Query Example: Check-IN Check-OUT # Rooms / Adults / Children Calendar Adults: 4 only Children: 5 only Missing: # nights Price Class (Budget, etc.) ‘Hotel Name Contains’ field Example #1
    13. 13. Search Query Example: Drop-down ‘Select Area ’ Check- IN/OUT # Rooms etc. Calendar Calendar Adults: 4 only Children: 5 only Missing: # nights Price Class (Budget, etc.) ‘Hotel Name Contains’ field Example #2
    14. 14. Search Query Example: Lodging/Activities etc. Check- IN/OUT # Rooms etc. Hotel Name Calendar Adults: 4 only Children: 5 only Missing: # nights Price Class (Budget, etc.) ‘Hotel Name Contains’ field Example #3
    15. 15. Search Query
    16. 16. Search Query Parameters <ul><li>Drop-down Menu </li></ul><ul><li>__Drives/Trails? </li></ul><ul><li>__States? </li></ul><ul><li>Check-in date, night </li></ul><ul><li>Rooms, adults, children </li></ul><ul><li>(lots!) </li></ul><ul><li>‘ Hotel name contains’ </li></ul><ul><li>(optional) </li></ul><ul><li>Currency </li></ul><ul><li>Price Classes </li></ul><ul><ul><li>Budget/Economy </li></ul></ul><ul><ul><li>Mid-range/Premium </li></ul></ul><ul><ul><li>Luxury/Resort </li></ul></ul><ul><li>Property Types </li></ul><ul><li>Hotel/Motel </li></ul><ul><li>B&B/Boutique </li></ul><ul><li>Vacation Suite/Resort </li></ul><ul><li>Amenities </li></ul><ul><li>Map </li></ul><ul><li>Satellite image map ? </li></ul><ul><li>Define map zoom </li></ul>
    17. 17. GLOBAL Search Query http://www.reservetravel.com/v6?siteid=24347
    18. 18. PROPERTY Search Query http://www.reservetravel.com/v6?siteid=24347&type= property&property =208919
    19. 19. DESTINATION Search Query http://www.reservetravel.com/v6?siteid=24347&type= hotellist&city = bozeman&state = mt
    20. 20. Search Query Notes <ul><li>Relevance </li></ul><ul><li>Two keys words that every traveler has: </li></ul><ul><ul><li>Requirements </li></ul></ul><ul><ul><li>Preferences </li></ul></ul><ul><li>Maps (location w/in the destination) </li></ul>
    21. 21. Search Query Parameters <ul><li>Drop-down Menu </li></ul><ul><li>__Drives/Trails? </li></ul><ul><li>__States? </li></ul><ul><li>Check-in date, night </li></ul><ul><li>Rooms, adults, children </li></ul><ul><li>(lots!) </li></ul><ul><li>‘ Hotel name contains’ </li></ul><ul><li>(optional) </li></ul><ul><li>Currency </li></ul><ul><li>Price Classes </li></ul><ul><ul><li>Budget/Economy </li></ul></ul><ul><ul><li>Mid-range/Premium </li></ul></ul><ul><ul><li>Luxury/Resort </li></ul></ul><ul><li>Property Types </li></ul><ul><li>Hotel/Motel </li></ul><ul><li>B&B/Boutique </li></ul><ul><li>Vacation Suite/Resort </li></ul><ul><li>Amenities </li></ul><ul><li>Map </li></ul><ul><li>Satellite image map ? </li></ul><ul><li>Define map zoom </li></ul>
    22. 22. Search Query RESULTS
    23. 23. Thank You! <ul><li>Anna Holden </li></ul><ul><li>Project Coordinator </li></ul><ul><li>[email_address] </li></ul><ul><li>208.839.9497 </li></ul>

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