Listen! http://bit.ly/16Nt93S Background resources: http://bit.ly/ZNtBsv Mark your calendar with the correct time: http://bit.ly/15e7UtZ Follow for reminders: http://bit.ly/nbw9Yr Curated Content: http://bit.ly/TV4Dsp Participate! http://bit.ly/eC3D09 Survey: http://bit.ly/XejfWi ------------------------------------ What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 About The Global Product Management Talk The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence. Global Product Management Talk: http://www.prodmgmttalk.com Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx RSS http://bit.ly/IyCnJD Twitter @ProdMgmtTalk Sponsor: http://bit.ly/gF0Tt3 Speak: http://bit.ly/f4xAIW Contact: info@prodmgmttalk.com Global map of product camps: http://bit.ly/phwTS1

1. Global Product Management Talk On
How to Do Product Marketing
Without Marketing Your Product
Dennis Shiao, Director Of Product Marketing, INXPO, And
Author, “Generate Sales Leads With Virtual Events” Discusses
Effective Product Marketing
FOR IMMEDIATE RELEASE
PRLog (Press Release) - Apr. 14, 2013 - ALBANY, Calif. -- "Do you
know where your customers are? I can tell you one thing: they’re more
elusive than ever before. They don’t open your emails. They don’t
answer your phone calls. They ignore your marketing. They’re in
complete control and they’ll only engage with you when they’re ready,"
says Dennis Shiao, Director of Product Marketing at INXPO and author
of the book “Generate Sales Leads With Virtual Events”.
Dennis Shiao, Director, Product Marketing, INXPO, will chat with host,
Cindy F. Solomon, on Monday, April 15, 2013 at the simultaneous times
of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST
Chicago, and 1:00 PM EST Boston. Participants are welcome to listen
live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the
show (323) 927-2957 and to participate on Twitter by following
@ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk
"I'm looking forward to sharing thoughts and ideas with the Global
Product Management community. I hope to provide information that

2. product managers and product marketers can apply to their jobs - and
more importantly, learn new things that I can apply to mine," shares
Dennis.
The Global Product Management Talk features an expert guest talking
with Cindy F. Solomon and Twitter participants broadcast live over
BlogTalkRadio. The transcript of Tweets and podcast are available
following the event for on-demand consumption on the web, iTunes,
Google Play and mobile devices. More information available
athttp://www.prodmgmttalk.com Get reminders and listen live by
following http://www.blogtalkradio.com/prodmgmttalk
About Dennis Shiao
Dennis is Director of Product Marketing at INXPO and author of the book
“Generate Sales Leads With Virtual Events.” At INXPO, Dennis is
responsible for go-to-market strategy and execution, and for shaping
product and platform evolution via the “voice of the customer.” Dennis
has managed virtual event campaigns for Cisco, HP, Oracle and
Microsoft, among others. Dennis blogs about virtual events at INXPO,
and on his personal blog, “It’s All Virtual” (http://allvirtual.me). Dennis can
be found on Twitter at @dshiao.
http://www.linkedin.com/in/dennisshiao/
About The Global Product Management Talk
The Global Product Management Talk is a discussion of vital issues
affecting professionals passionate about products, business process,

3. product management, startups, marketing, innovation and excellence.
Global Product Management Talk: http://www.prodmgmttalk.com
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
RSS http://bit.ly/IyCnJD
Twitter @ProdMgmtTalk
Sponsor: http://bit.ly/gF0Tt3
Speak: http://bit.ly/f4xAIW
Contact: info@prodmgmttalk.com
Global map of product camps: http://bit.ly/phwTS1
-------------------
Brought to you this week by:
The AIPMM
The Association of International Product Marketing and Management
(AIPMM), founded in 1998, promotes worldwide excellence in product
management education and provides training, education, certification
and professional networking opportunities. With members in 65
countries, the AIPMM is the Worldwide Certifying Body of product team
professionals and offers globalized trainings and credentials localized for
specific markets designed to meet the challenges of a constantly
changing business landscape. The Agile Certified Product Manager®
(ACPM), Certified Product Manager® (CPM), Certified Product
Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and
Certified Innovation Leader (CIL) programs allow individual members to
demonstrate their level of expertise and provide corporate members an
assurance that their product professionals are operating at peak
performance.
http://www.aipmm.com
AIPMM News & Views email newsletter:
http://www.aipmm.com/subscribe
--------------------------------------
Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly.
You can find them on the web at sprint dot ly.
Sprint.ly is project management software that brings in the entire
corporation to the software development process by showing managers
and non-engineers a top-level view of what the programmers are doing.
Site: https://sprint.ly
Blog: http://blog.sprint.ly/
--------------------------------------
Brainmates.com - Boosting People and Product Performance. Subscribe
to their newsletter, read popular brainrants, learn about their consulting

4. and mentoring approach to forward your product management career
and methods.
----------------------------------------
Sponsumo solves the headaches of managing conferences and other
events, and allows you to focus on relationships and sales. Sign up for a
trial account at sponsumo.com
--------------------------------------
Startup Product
Startup Product is a movement for product excellence through cross-
discipline collaboration and holistic product perspective. There is a
lifecycle that every product, startup, idea and project passes through to
be realized. Focusing on where the product is in its lifecycle enables a
conversation that brings us all together on what will serve the product
most to arrive at product/market fit, sustain growth and generate revenue
streams.
Site: http://startupproduct.com
Blog: http://startupproduct.wordpress.com
Meetings: http://www.meetup.com/StartupProductTalks/
Bring Startup Product Talks and Summit to your community!
http://www.meetup.com/StartupProduct
Newsletter: http://bit.ly/WtN2oY
Twitter: http://www.twitter.com/startupproduct
-------------------
Broadcast recorded live at Studio132 by BZLewis
http://www.studio132.com
-------------------
Music courtesy of Blame Sally. Performing at the Great American Music
Hall in San Francisco on May 11th, 2013
http://www.BlameSally.com
-------------------
Disclaimer
Specifications are subject to change, without notice. While due caution
has been exercised in the production of this document, possible errors
and omissions are unintentional.
Photo:
http://www.prlog.org/12118255/1
--- End ---

5. ----------------------------------------------------------------------------------------
NOTE: DAY & TIME!
Monday, April 15, 2013 at the simultaneous times of 10:00 AM
Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago,
and 1:00 PM EST Boston.
----------------------------------------------------------------------------------------
Listen! http://bit.ly/16Nt93S
Background resources: http://bit.ly/ZNtBsv
Mark your calendar with the correct time: http://bit.ly/15e7UtZ
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi
------------------------------------
What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod
Mgmt Talk http://t.co/nV2DZflo

6. Learn about Tweeting Best Practices and Twitter Talk FAQs
http://t.co/8WzU7LSf
Want to reach target audience of Product Professionals? Sponsor
Global Product Management Talk! http://bit.ly/gF0Tt3
Join us at http://tweetchat.com/room/prodmgmttalk automatically
appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1,
A2, A3
Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from &
your involvement with #prodmgmt #prodmgmttalk
Q1 I've heard a lot about content marketing. How important is it to
product marketing?
Q2 What's more important: a company's web site or social media
channels?
Q3 What's the "best" content format to use? Video?
Q4 How should social media be used in product marketing?
Q5 How many FTE's should handle product marketing in my
organization?
Q6 Are there free online communities tools I can use?
Q7 What product marketing blogs would you recommend?
Q8 How can I better "listen" to my market?
Q9 What's the true measure of product marketing effectiveness?
Q10 How do you respond to negative comments about your
product?