1. HTUF: New Directions
2013 Goals & Refreshed Strategy
Industry Webinar
Jan 30, 2013

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3. HTUF Brand Promise
We bring stakeholders together to
accelerate commercialization of
high-efficiency technologies for the
military and commercial truck and
vehicle markets.

4. HTUF Brand Promise
• We help accelerate commercialization of high-
efficiency technologies into the commercial
vehicle market
• How do we do this?
– Using proven, fleet-driven commercialization model
• Unique collaboration between
OEMs, suppliers, fleets, policy makers, and other
stakeholders
– Technology deployment and validation
– Action-oriented industry working groups
– High impact industry forums with Ride-n-Drive
– Highly-targeted Policy initiatives and actions

5. What does the logo/acronym mean?
H = High-Efficiency (It’s not just about hybrid anymore)
T = Trucks (and other military/commercial vehicles)
U = Users (Fleets)
F = Forum (process for driving commercialization)

6. What is HTUF?
• HTUF is primarily funded by the U.S. Army’s National
Automotive Center (NAC). This program is operated
by CALSTART and brings fleets, truck OEMs, suppliers
and other industry stakeholders together to ensure
future product offerings are capable of meeting high-
efficiency military needs.
– Achieves mutually-beneficial goals of:
• Promoting and expanding commercial truck market opportunities
for advanced technologies, while also
• Driving down the cost of developing new technologies for the
military

7. Summary of 2013 HTUF Action
Plan
• Use Action Groups to identify and prioritize High-
Efficiency Technologies and TOP Cross-Cutting Issues
• Form Working Groups around TOP Cross-Cutting
Issues and allocate HTUF resources to help industry
achieve desired results
• Use Regional and Annual meetings to keep industry
engaged and informed
– Expand Fleet Engagement nationwide
– Focus on Expanding Incentives to new states
– Provide Webinars and Web content for reporting results
We need your input and feedback to get this right!

8. As an industry, we’ve
weathered The Perfect
Storm…
• Great Recession…with slow recovery
• Persistent High Component Costs
– Making widespread fleet adoption difficult
• Emergence of Low Cost NG and other factors…
– Incentive uncertainty…Fleet indecision
– Hybrid  PHEV, EV, reEV, Export Power…
• EPA 2010 consumed industry resources
– now Phase 1 HD MPG implementation

9. It’s time for the industry to come
together and solve these problems
• Hybrid & EV Technologies are key enablers for a cleaner
and more secure energy future
– Along with clean diesel, CNG/LNG, bio-fuels…
• Declining sales of total HEV/EV trucks have been a reality
– Need to reverse market momentum  New HTUF!
– We can systematically identify key issues and work on solutions
– “Business as Usual” not likely to trigger a reversal
• Suppliers need to hit critical volume
– Internal business case…and ability to lower prices
• CALSTART Member fleets asking HTUF to engage
– Utility, Telecom, Parcel, Beverage (EV, HEV, Export Power)
First Step is Feb 20 Action Group Kick-Off Meeting in Pasadena

10. So, how do we come together?
• We’ve been gathering your input and feedback over
the past two years
– Two formal surveys
– Informal communications
• Several Themes have emerged:
– Increased fleet/industry engagement is needed
– Working Groups must be action-oriented, relevant and
timely
– Scope of HTUF technologies should be more inclusive
• not just Hybrid and/or Electric
– Desire for increased communications on
programs, priorities and outcomes

11. Lessons Learned: What have been
Key Success Factors for HTUF?
• Action Oriented format
– Proven, fleet-driven commercialization model
• Industry-led Working Groups (Fleets, OEMs, Suppliers)
• Focused National Event with Ride-n-Drive
– Important rallying point for industry stakeholders
• Technology Deployment and Validation
– Focus on specific applications (e.g., Utility & Refuse)
• Leadership of Highly Targeted Policy Initiatives
– IRS Tax Credits  State-level Voucher Incentives

12. Lessons Learned: HTUF History
• Platform-based WG’s reaching their logical end-of-life
– Cross-Cutting Issues and High-Efficiency Technologies are
the next focal point
• Removing Barriers and Developing Enablers
• Point of Purchase Incentives (vouchers) more effective
than Tax Credits
– Ongoing innovation on policy needed for max impact
• Fleet Deployment practices critical to success
– Route (drive cycle), driver behavior and operations matter!
• Continuous improvement and innovation needed to
ensure effective communication to industry
stakeholders
– Annual Meeting, Regional Meetings, Webinars, Web…

13. Top HTUF Goals for 2013
• Increased Fleet Engagement
– Expand participation to larger number of Fleets
– Create more education & marketing touch points
• Expand Voucher Incentive Programs
– Add at least one new state to CA, NY and others
• Increase Industry Engagement on Key Issues
– Removing Barriers & Developing Enablers to
increased adoption of high-efficiency technologies

14. 4 Key Refinements for
2013
1. Focus on High-Efficiency Technologies
2. Formation of Truck Action Groups
3. Shift toward Cross-Cutting Working Groups
4. Introduction of Regional Meetings

15. 4 Key Refinements for
2013
1. Focus on High-Efficiency Technologies
Energy Efficiency
What technologies can benefit
EV
most from HTUF’s proven
commercialization model? reEV
PHEV
Full HEV
NG-reEV
Hydraulic
Start/Stop Hybrid
Vehicle
Advanced Mild HEV
Export Automation
Engines Advanced Power
Drivetrains CNG/LNG
Diesel
Engines Drivetrains Vehicle Infrastructure Policy
System Integration, Complexity and Cost

16. 4 Key Refinements for
2013
2. Form Military Truck Action Group (MTAG)
and Commercial Truck Action Group (CTAG)
– Broad-based engagement across industry
• Fleets, OEMs, Suppliers, Gov’t/Nat’l Lab, Policy, Academia
• Identifying and prioritizing key issues, work plans and outcomes
Smaller Steering Committees will help
CALSTART drive decision making
CTAG Launch on Feb 20 in Pasadena!
MTAG Kick-Off - late March in Detroit

17. CTAG & MTAG Engagement
Points
1. Attend full-industry meetings to stay up-to-date on HTUF
plans and outcomes
– Feb 20 for CTAG, Late March for MTAG (Defense OE’s…)
• Feb 20 and Late March meetings planned as F2F planning forums
– Maximum capacity is 100 register early!
• Webinars and Regional Meetings anticipated thru the year
– Opportunity to exert influence on issues, priority
setting, scope, goals and timelines
2. Join Working Group(s) as they are formed
– Small, focused teams with specific goals/timeline
– Mix of F2F and Teleconference working sessions
3. Participate in Steering Committee
– Criteria and structure to be shared on Feb 20

18. 4 Key Refinements for 2013
3. Shift from vehicle-based WG “Platforms” to
Top Priority Cross-Cutting Issues
• CARB Hybrid OBD
• Fleet Deployment Practices
• Battery Life-Cycle Costs
Strategic Focus: • Expanding State Incentives
• Removing Barriers • Vehicle Automation
• Developing Enablers • Robust Sales Forecast Tools
• Military NPD & Procurement

19. HTUF Working Group History
Working Group ’01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13
Utility 24 demo trucks fielded RFQ
Parcel Field Test
Refuse 5 demo trucks fielded Report
RFP
Shuttle Bus Only 3 existing
Class 8
WG’s continuing KPPs
into 2013
Construction Military Field Evaluations
Telecom CTAG & MTAG RFQ
will help identify
Military Ongoing
and launch new
WG’s

20. Potential Market Adoption Enablers
beyond Expanding Incentives to new states
• Energy “leasing” model • Improving Fleet
– Similar to solar leasing programs Deployment
• Streamlining the value chain – Best Practices
– Avoiding supply chain redundancies
• Moving beyond Innovators
– To Early Adopter fleets

21. Cross-Cutting Issues Scorecard
How well have we addressed these needs?
Key Industry Needs HTUF Actions/Programs To-Date
One Stop Shop for High-Efficiency Techs Previous focus on Hybrid & EV
OBD and Other Policy Influence HTUF Incentive Group
Fleet Tools for “Selling Corner Office” None
Fleet Strategies for “Deployment” Value Calculators  Decision Process?
High Volume, Low Cost Channels E-Truck Task Force, Lease, Rentals
Life Cycle Cost and Residual Value Refuse Working Group Report
Electric Accessories (ePS, ePB, eHVAC) Only as support on HEV and EV projects
Battery (and other) Standards Limited
Expanding Vouchers beyond CA NY, MD, Oregon, Chicago
Market Demand & Sales Forecast 2012 Key Fleet Demand Survey

22. 4 Key Refinements for 2013
4. Regional Meetings to expand Fleet engagement
– Focus on New Fleets & Incentive Programs
• Ensure success of CA and NYSERDA programs
• Expand CMAQ model to New States (e.g., TX, OH)
– Smaller Regional Venues to reach next tier fleets
?
• Technology & Product Demos at Ride-n-Drives
– Regional meetings expected to identify specific
?
issues that roll into WG’s and Annual Meeting

23. Regional Meeting Rationale
• Analysis of past HTUF Annual Meetings shows:
– Fleets are unlikely to travel cross-country
– Fleet attendance varies by region
• Rather than focus only on 1 big meeting per year
– We are convinced that more fleets can and will
engage if we take the show to them!
• Regional meetings will provide OEMs and
Suppliers more opportunities for high-quality
interactions with Fleets
– Technology & Product Showcase Forums integrated
with Ride-n-Drives will be valuable marketing
opportunity  greater than 1 large, single event

24. Summary of 2013 HTUF Action
Plan
• Use Action Groups to identify and prioritize High-
Efficiency Technologies and TOP Cross-Cutting Issues
• Form Working Groups around TOP Cross-Cutting
Issues and allocate HTUF resources to help industry
achieve desired results
• Use Regional and Annual meetings to keep industry
engaged and informed
– Expand Fleet Engagement nationwide
– Focus on Expanding Incentives to new states
– Provide Webinars and Web content for reporting results
We need your help to get this right. Join us on Feb 20, 2013!

25. Closing: What makes HTUF
unique?
• We are focused on building a clean heavy truck industry
– Much more than providing a forum for selling products & technologies
• We are focused on military & commercial trucks (and vehicles)
– Unique technical, policy and market dynamics vs. PC/LT or Mass Transit
• We facilitate industry partnerships and networking forums
– With special focus on synergies between military and commercial
– Our Working Groups, projects, programs, and policy initiatives continue
throughout the year
• CALSTART has managed >$250M of Government and Industry
funded programs over the past 20 years to accelerate clean
transportation technologies for military and commercial vehicles
– CALSTART’s clean transportation expertise includes >200 Person-Years
working across industry, technology, applications, validation, deployment
practices, economics, policy and education/training.

26. Call for Action

27. Commercial Truck Action Group
Kick-Off Meeting
• Join us in Pasadena, CA on Wednesday, Feb 20
– 8:00 am to 4:00 pm at the Marriott Courtyard Old Pasadena
– Register at www.htuf.org
• Introduction of Commercial Truck Action Group (CTAG)
– Mission, Purpose, Structure (including Steering Committee format)
– Industry feedback and discussion on CTAG and the New HTUF approach
• Open Discussion of Key Barriers and Enablers
– Industry input and feedback on Top Priority Issues that should be actioned
• Down-select Process for HTUF Focus in 2013
• Define Next Steps for forming new Working Groups
– Including volunteers
• Visit www.htuf.org to register BONUS: CALSTART/CARB Hybrid OBD Workshop
• Tuesday afternoon, Feb 19 (1:00 to 4:00 PM PST)
• CARB El Monte Field Office, Los Angeles, CA
• No Cost. Register by RSVP to vochoa@calstart.org

28. Upcoming HTUF Meetings
Mar 5-8, 2013
• US-China Clean Truck & Bus Summit Update
– Report out on October 2012 Summit in Beijing
– Market Opportunities in China – Shanghai Summit, October 2013
• Voucher/Incentive Updates (CA and NYSERDA)
– What’s working…what’s not…how to expand to other states
• Possible CTAG Follow-Up meeting(s)
– Working Group formation(s)
– Steering Committee Meeting
• HTUF E-Truck Battery JumpStart Meeting
– Core Fleets and Battery Suppliers (invitation only)
Location: Green Truck Summit, Indianapolis, IN
www.htuf.org for more information

29. MTAG Kick-Off Meeting
• Target Timing: Late March, 2013
• Location: Detroit, MI area
• Focus will be on Military OEM’s and Suppliers
interested in working more effectively with
Army technology planning and procurement
staff
– Similar approach to CTAG Kick-Off Meeting
• Company(s) interested in Hosting this Meeting
– Contact Kimberly Taylor at ktaylor@calstart.org

30. New York Regional Meeting
• Timing: August/September 2013
• Location and Host(s): TBD
• Focus will be on CA and NYSERDA Incentive programs and
opportunities to expand voucher programs to other states
• Fleet Deployment Practices and other fleet-related topics
– Ride-n-Drive for educating and raising awareness with new fleets
– Technology and Product Showcase integrated into Ride-n-Drive
• Sponsors/Hosts who are interested in taking advantage of this
unique opportunity to engage with new fleets
– Contact Kimberly Taylor at ktaylor@calstart.org
We are also seeking Sponsors/Hosts to conduct additional
Regional Meetings in Texas, California and the Southeast

31. Fall HTUF Meeting in Midwest
• Target Timing: Week of October 6, 2013 (mark your calendars!)
• Location/Host(s): TBD
– Get involved by contacting Kimberly Taylor at ktaylor@calstart.org
• Focus:
– CTAG/MTAG and Working Group Meetings/Report-Outs
– Enhanced Ride-n-Drive with Technology & Product Showcase
• De-emphasizing the Exhibit and Conference format  Goal: Fleet Engagement
– Voucher/Incentive Program Updates (and expansion to other states)
– Phase 2 HD MPG Rule progress
– Overview of other Clean Commercial Vehicle Technologies and Programs
at CALSTART
• Fuel Cell bus, Zero Emission bus
• Industry-wide technology and policy road-mapping program
• Commercial Construction Equipment
• I-710 Zero Emission Truck Corridor program
• Others…

32. Why make these changes?
Benefits to Industry Stakeholders
Survey and industry feedback is clear:
• Members want to be more engaged
– CTAG and MTAG provide path for greater engagement
• Working Groups need to be more action-oriented
– Focusing on key cross-cutting issues (defined and prioritized by
industry) will ensure relevance and timeliness
• Focus needs to extend beyond Hybrid and EV
– High-Efficiency provides improved framework
• Members want to know more about CALSTART and HTUF
programs and outcomes – increased communications
– Regional Meeting format will provide more frequent connections
– Webinars & Web content will provide easy access to reports

33. Get Involved!
Kevin Beaty Steve Sokolsky
• kbeaty@calstart.org • ssokolsky@calstart.org
• (269) 217-0849 • (510) 307-8772
Kimberly Taylor Tom Brotherton
• ktaylor@calstart.org • tbrotherton@calstart.org
• (626) 622-6229 • (303) 825-7550 (x1)
Richard Parish Bill Van Amburg
• rparish@calstart.org • bvanamburg@calstart.org
• (303) 579-2432 • (626) 744-5650