2. Panelists
• Dr. Don Juzwishin – Director Health Technology
Assessment and Innovation, Alberta Health
Services
• Dr. Zayna Khayat - Director, MaRS EXCITE
• Dr. Janet Martin – Director, Medical Evidence,
Decision Integrity and Clinical Impact (MEDICI) -
LHSC, Associate Professor, Schulich School of
Medicine and Dentistry, Western University
• Mr. John Soloninka – President/CEO, HTX, The
Health Technology Exchange
3. Agenda
• The problem
– The PVP journey
• Aligning HTA and commercialization mandates
• Minimizing the evidence/decision-making
divide
– Pre-market HTA
– Hospital HTA
– Innovation procurement via ‘bridge-financing’
• Q/A
5. • Technology: Photo-selective Vaporisation of the
Prostate (PVP); a minimally invasive surgical
ablation tool used to manage Benign Prostate
Hyperplasia (BPH)
• Technology Indication: BPH is a non-cancerous
enlargement of the prostate. It is the most
common age-related disorder affecting men,
affecting over > 80% of men over the age of 80.
• Medical Management:
Lifestyle mods/
Pharmaceuticals Surgery
Province-specific Adoption Processes
An Illustrative Canadian Example
6. 2003 20142004 20102006
Independent HTA
done by Alberta
HC approval
HQO firmly
supports PVP
2007
PVP field evaluation by OHTAC in
anticipation for increased diffusion
in ON
A Look at Prostate Photovaporization Adoption
in Canada
2 Units adopted (ONT) 3rd unit adopted (Alb.)
2011
First unit
installed in QC
20112010 2011
CUA supports PVP
2007
Alb. HTA Result:
SAFE
hospitalization stay
and catheterization,
Similar f-up care as TURP
$3.01 million in avoided
costs over 5 years
Result:
Similar health benefits to TURP
costs to the HC System vs.
TURP
Avoidance of $14 million and
28,000 in-patient days
7. SO what really happened?...
Overall market penetration (2011)
• Canada - Laser accounts for approx. 7.6% of total BPH surgeries
• US - TURP represents < 40% of the BPH procedures -
If evidence is not enough, then what is??
Manitoba
New Brunswick
BC
ON/ QC/ Alb
20%
6-9%
15%
13%
Distribution of Laser procedures in Canada
8. The evidence/decision-making
disconnect; If evidence is not
enough – what is?
Don Juzwishin PhD FCCHL
Director Health Technology
Assessment & Innovation
Alberta Health Services
10. CERTAINTYOFEVIDENCE
EFFECTIVENESS
Evidence certain
Effective
Uncertain evidence
Not effective
Evidence certain
Not effective
Uncertain evidence
Effective
Promising
technology
Ineffective
technology
Technology to
be adopted
2. Reassessment
4. Innovation
3. Access with Evidence
Development
5. Education &
Dissemination
Certainty of Evidence and Effectiveness
11. HTA and the Health Technology Commercialization
process
Health Technology Assessment
• Deliberate and evidenced-based
• Rigorous evaluation of evidence
to ensure effectiveness and cost-
effectiveness
• Risk averse process to ensure
opportunity costs are surpassed
Technology Commercialization
• Rapid and market driven
• Decision-making dependent of
extending market share and
generating shareholder value
• Risk tolerant process to ensure
profits are generated
Traditionally HTA and Technology commercialization processes have
had competing objectives
12. Resource scarcity
Health care systems are characterized by a
limited supply of resources. Therefore,
provision of care is constrained by available
budgets.
Two central challenges in health technology adoption
13. HTA and the Health Technology Commercialization
process
Public Institutions
Societal Perspective
Opportunity Cost
Expected Gain > Benefit Foregone
ICER
Private companies
Shareholder Perspective
Return on Investment
Projected revenue > Projected Expenses
DCF
Buy Side Sell Side
CommercializationHTA
Innovation
Due to misalignment of
objectives successful
technology adoption
occurs haphazardly when
offering matches need
Can this degree of
alignment be improved?
14. HTA and the Health Technology Commercialization
process
Private companies
Shareholder Perspective
Return on Investment
Projected revenue > Projected Expenses
DCF
Sell Side
Commercialization
Buy Side
Public Institutions
Societal Perspective
Opportunity Cost
Expected Gain > Benefit Foregone
ICER
HTA
15. HTA and the Health Technology Commercialization
process
Integration of HTA into the Technology
Commercialization process can improve alignment
between health systems and companies, facilitating
permeation of new products into health systems
Product Development
Uncertainty
Product Adoption
time lag
Mechanism
16. Don Juzwishin PhD FCCHL
Director Health Technology
Assessment & Innovation
Alberta Health Services
17. April
2015
MaRS Excellence in Clinical Innovation and Technology Evaluation program
CADTH Symposium
April 14, 2015
Zayna Khayat I zkhayat@marsdd.com I @ZaynaKhayat
18. The Case for a new way for HTA …. EXCITE
• Innovation defines us as a civilization. It is also an
easy victim of neglect
• Innovation/industry - part of the health system, not
apart from it
• New evidence to “police” adoption following
regulation - too much, too late, expensive,
inefficient, stifles innovation
• Harmonized pre-market process that addresses
regulatory, coverage and other concerns more
efficient. Regulation and coverage processes are
discrete and occur sequentially
• Time for change: “Insanity is doing the same thing
over and over again and expecting different
results.” Albert Einstein
• EXCITE – emerging from proof of concept
18
19. January
2015
Concept
RegulationTIME
U
Pre-Market Post-Market
Cost Effectiveness (CE)
Systematic review
Effectiveness
Obsolescence
Diffusion
Yes
Unconditional No
• Efficacy
Safety
• Value (CE)
Affordability
• Ethical &
societal
• Post-market
conditions
E f f e c t i v e n e s s
Cost Effectiveness
Systematic review
• Efficacy Safety
• Value (CE)
Affordability
• Ethical & societal
• Post-market
conditions
Reimbursement
20. April
2015
The EXCITE Collaboration Model
• Dr. Les Levin, CSO
• Dr. Zayna Khayat, Director
• Adel Aziziyeh, Project Manager
• Lily Lo, Coordinator
• Advice on science, methodology
• Allocation of projects
• Heads of 5 methodology centres
• Dr. Les Levin, CSO
• Advise prioritization of technologies
• Advice on clinical study design
• Support in conditions of adoption
• Comprised of implementation sub-
committee of OHTAC
Management
Board
• Advice, oversight, direction
• Approve technologies, protocol, budget
• Senior reps: health, economic development,
HTA, AHSCs, industry
• Review protocols for safety
• Chair Tony Easty
• Excellence in complex clinical trial design and execution in collaboration with 24 Research Hospitals
• Contracted in by EXCITE
• Design study with industry;
• Execute and publish the study
• Early advice on design of the evidence
package and study
Methodology Centres
21. • Since April 2012, 49 companies applied in 7 Calls for Innovation
• Technologies selected:
- 9 currently active (1 multinational, 2 US, 1 BC, 5 Ont)
- 6 under review (to be approved at April 23 board)
• Publicly discloseable projects are:
- Home sleep apnea test
- Renal denervation for hypertension (discontinued)
- Rna disruption for early prediction of clinical response to chemo
in breast cancer
- Electrical stimulation for voluntary upper limb movements in
stroke
Current state of the EXCITE
program
November 2014
22. What’s next? 1. Conditions of
Adoption
To read the full report visit www.ohic..ca
April
2015
Projected
Adoption Rates
Infrastructure
Readiness
Reimbursement
Considerations
Economic
Projections
Knowledge
Translation
Procurement
EXCITE + Office of Health Innovation
to work collaboratively to prepare
the system
23. What’s next? 2. International
collabortion
April 2015
EXCITE International Planning
Summit (March 27 2015)
• UK – NICE, NHS, regulators,
AHSN
• US – FDA, BCBS, Kaiser, Mayo,
MDIC …
• Canada – Health Canada,
Industry Canada, DFATD,
Federal Innov. Panel
• Ontario – MoHLTC, CAHO
• Industry – small and
multinational (Can, US, UK, NZ)
26. Evidence is Often Not Enough!
Innovation Adoption and
Diffusion…
The Missing Link in the Chain.
John Soloninka, PEng MBA
President and CEO, HTX
jsoloninka@htx.ca
27. Changing Perceptions and Building
Capacity for Innovation Procurement
• Procurement Challenges
• Coalescing Adoption Initiatives
• “REACH”- Innovation Procurement
28. CBoC – Innovation Procurement Survey
• erere
Innovation is Important!
We don’t tell the
Market what we need.
We minimize cost…
…But we Don’t Procure it.
29. MEDEC Industry Data Survey
Ability to sell at home in Canada/Ontario is a Challenge
HTX/MEDEC Survey – Fall 2013
Baylis Medical’s Innovative, Atrial
Fibrillation
Access Catheter, Developed in Ontario.
Market Share:
• 30% Japan
• 20% Germany
• 1% Canada!
Ontario needs to more rapidly adopt its own
home-grown, world-class technology!
Ontario: One of the Most Challenging Markets to Enter!
Sub-optimizing ROI on R&D Investment
Any market seemed
easier than Ontario!
30. Medtech is a Small Fraction of Health
Spend…But Can Have Major Impacts.
(Canadian Health Policy Institute Report - Courtesy of MEDEC)
CDA per capita
spend on Medical
Devices ranks 22nd in
OECD top 25
$170 per capita
3% of total
per capita
spend
32. REACH: A New Innovation Procurement Program.
Resources for Evaluation, Adoption and Capitalizing on
Healthcare Technology
Technology/Product
Development/
Validation
Maturing/
Evidence
Generation
Scale: Diffusion/
Export - Local,
Global
Intake
(Pipeline)
Ontario
Sales
$ MNEs
SMEs
Academic
Spinoffs
US
EU
ROC
China
Ont
US
EU
Rest of
Canada
China
Ontario
HTX REACH
Traditional Innovation
Support
Pre-Market
Development Post-Market Evaluation
and Adoption
Foreign Market Access
33. REACH Highlights
• Seeking innovation procurement projects solving
high-priority health system problems
• Methods
– Facilitated Partnering Workshops
– 2 Calls for Innovation
– Subsidies
• $300K-$1M per project, requiring 50% or greater matching.
• Pilots or Innovation Procurements
• Unique/Innovative Ontario and non-Ontario solutions.
– Innovative Technology Registry
– Health System Problem Registry
36. - Q/A -
• Shahira Bhimani - Manager, Strategic Initiatives, HTX –
The Health Technology Exchange
• Dr. Don Juzwishin – Director Health Technology
Assessment and Innovation, Alberta Health Services
• Dr. Zayna Khayat - Director, MaRS EXCITE
• Dr. Janet Martin – Director, Medical Evidence, Decision
Integrity and Clinical Impact (MEDICI) - LHSC, Associate
Professor, Schulich School of Medicine and Dentistry,
Western University
• John Soloninka – President/CEO, HTX, The Health
Technology Exchange
Editor's Notes
Cash constrained health care systems around the world cannot keep up with the pace of innovation and making tough choices around adoption, procurement, disinvestment are becoming increasingly difficult
The chasm between clinician and hospital administrator priorities is widening
Clinicians
cutting-edge technologies
maximized clinical outcomes and patient benefits
Health care systems/hospital administrators
The threshold for both willingness to pay and willingness to accept risk is rising!
Increasing emphasis on economic metrics
Value for $
LOS
Readmission rates
Comparative effectiveness of new technology vs. current standard care
Unique Canadian HC system challenges – capped global budget – no product specific reimbursement scheme
? Managing high cap-ex equipment
? Manage cross-silo costs that get incurred at an institutional level yet positively impact community care centres
? Proving out a business case for reimbursement – innovator challenges
PVP is a minimally invasive procedure used to treat benign prostatic hyperplasia (BPH).
Technology Type: Surgical ablation tool, with single use laser fibers
Setting of Care: PVP is designed to be used as a rapid alternative to Transurethral Resection of the Prostate (TURP), with fewer complications, thus oriented better to the out-patient setting
Among the novel laser therapies, HoLEP and GreenLight vaporization (PVP) are the only procedures that have demonstrated equivalent outcomes compared to TURP in randomized clinical trials. Furthermore, due to the minimal invasive nature of surgery and associated shorter hospital stay, fewer side effects and fewer complications, these novel laser modalities provide a more attractive treatment option for the medical management of BPH.
OHTAC Study - Goal:
Evaluate clinical and cost effectiveness of PVP vs. TURP
Alb Study - Goal:
assess safety, efficacy and effectiveness of PVP as compared to TURP
assess potential social, fiscal and economic factors involved in providing PVP as a funded service in Alberta.
CUA guideline summary:
TURP remains the gold standard for care
PVP referenced as “a suitable treatment option for most men considering surgical alternatives, particularly for those on anticoagulation”.
Image 1
Between 2007 and 2012, approximately 20000 TURP procedures were conducted in Canada.
In contrast minimally invasive laser-based approaches grew from 767 interventions in 2007 to only 1559 in 2011.
Image 2
Laser treatment accounted for up to 20% of BPH procedures in Manitoba, 15% in New Brunswick and 12.7% in British Columbia.
In Ontario, Quebec and Alberta, the majority of the Canadian market, laser technology only represented 6% to 9% of total BPH procedures performed in 2011.
Laser treatment accounted for up to 20% of BPH procedures in Manitoba, 15% in New Brunswick and 12.7% in British Columbia.
In Ontario, Quebec and Alberta, the majority of the Canadian market, laser technology only represented 6% to 9% of total BPH procedures performed in 2011.
IF EVIDENCE IS NOT ENOUGH, THEN WHAT IS??
Pre-Market Partnership formed April 2012 between government, OHTAC, the health system, regulators, academia, clinicians and industry in selection by the health system and protocol design by all
Studies funded by industry
Streamlines path to adoption of disruptive technologies through a single harmonized process that meets regulatory and reimbursement requirements
Process includes evaluation, systematic review, economic analysis and “conditions of adoption” analysis
Housed at MaRS, a neutral innovation space (MaRS) which provides flow-through of funds, secretariat, coordinating and quality support
Executed by 4 academic Methodology Centres working with 24 Research Hospitals
MCs are academic units that have demonstrated experience and excellence in clinical trials methodology, health technology assessment and in conducting complex, multi-centre trials with proven capacity for data collection, synthesis and reporting
6 MCs are engaged by EXCITE
They are responsible for overseeing the design and execution of EXCITE studies, sometimes in collaboration with one or more other institutions that have the appropriate capabilities/experience to complete evaluations successfully.