C4 labs hearth_health_app_model
- 1. IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential
- 2. Development of the C4LABS Heart Health Facebook App is supported by Clock
Four, a national digital marketing, application development, and innovation
consultancy.
The application is hosted in Clock Four’s secure enterprise datacenter and
supported by an full time in-house team of web engineers and quality assurance
analysts.
Clock Four has committed to sponsoring the hosting and ongoing support of the
Heart Health Application for first three years of the Million Hearts Challenge
(through 2015).
Clock Four plans to present the Heart Health Challenge application to digital
marketing clients as highly effective, highly-positive digital marketing opportunity.
C4LABS expects to release ongoing updates to the Heart Health application and
releases in alternate channels and markets.
In addition to baseline support, C4LABS has modeled several revenue streams from
CPM (impression-based advertising), CPA (action-based advertising), and additional
sponsorship.
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential
- 3. Monthly Impressions CPM Revenue Monthly Notes
Monthly Revenue
1% saturation of 2.5MM test city
Low Scenario 25,000 $0.25 $6,250.00 $75,000.00 Facebook Audience
1% saturation of 2.5MM test city
High Scenario 250,000 $0.25 $62,500.00 $750,000.00 Facebook audience
IIII C4LABS © 2012 Clock Four Inc. Proprietary and Confidential
