Seminar Cradle to Cradle® Practical Applications in Area Development - 14:30 - 14:45 - Supply Chain Management RSM Example; The Concrete Case - dr. Erwin van der Laan (Closed Loop Supply Chain Management, RSM)

1. VALUE CREATION
WITH CLSCS: THE
CASE OF CONCRETE
RECYCLING
ERWIN VAN DER LAAN
(ELAAN@RSM.NL)

2. CLOSING THE LOOP OF THE CONCRETE SUPPLY CHAIN
Production
Sourcing
Applying
Recycling
Collection
C2C seminar- Rotterdam, October 29, 2012

3. PRODUCT EXAMPLES
C2C seminar- Rotterdam, October 29, 2012

4. RECYCLING PROCESS
C2C seminar- Rotterdam, October 29, 2012

5. STAKEHOLDER MAP
Purchase Marketing &
Concrete
managers Recyclers Sales managers
engineers
Acquisition Re-processing Re-marketing
Waste handlers Customers:
- Government
-Municipalities
C2C seminar- Rotterdam, October 29, 2012
- Constructors

6. SWOT – SOURCING OF RECYCLABLE MATERIAL
Strengths Weaknesses
Cheaper… …but by a small margin
-Sustainable sourcing - Supply and demand of
becomes more of an issue recyclable concrete not
linked in time and place
- Shift of focus from energy
to scarcity of materials - Waste Handler uses pure
concrete waste streams to
- Uncertainties in available upgrade mixed streams and
nearby virgin material thus downcycles concrete!
sources
No incentive for designers to
design for reuse
Opportunities Threats
C2C seminar- Rotterdam, October 29, 2012

7. SWOT – PROCESSING OF RECYCLABLE MATERIAL
Strengths Weaknesses
Technically perfectly feasible Not yet C2C
(No downcycling!)
Develop C2C solution EU legislation allows only
20-50% recycled content!!
Opportunities Threats
C2C seminar- Rotterdam, October 29, 2012

8. SWOT – REMARKETING OF RECYCLED CONCRETE
Strengths Weaknesses
-Optimal quality Convince sales and
- Sustainable alternative marketing managers…
-Cheaper
- Demand for concrete expected
to double in 2025
-Demand for roadbase expected
to drop sharply
- Provide total solution:
Apply new and take back old
Opportunities Threats
C2C seminar- Rotterdam, October 29, 2012

9. POTENTIAL BUSINESS VALUE OF CLOSING THE LOOP
Sourcing Value Environmental value
-Sourcing recycled - Market leader through
materials about 10% cheaper proactive footprint
than virgin materials reduction
Customer value Informational value
- Provide sustainable - Quality control through
sourcing alternative inspection at end-of-use/life
- Provide ‘total solution’
including concrete take-back
VALUE MATRIX (Source: Koppius, Özdemir, Van der Laan (2011). ‘Beyond waste reduction: creating
value with information systems in closed-loop supply chains, ERIM working paper, Rotterdam School of
Management.
C2C seminar- Rotterdam, October 29, 2012

10. CONCLUSIONS AND SUGGESTIONS
• Business case certainly is there, but…
• EU legislation needs to allow for high quality recycling
• Matching supply and demand of recyclates:
Introduce Urban quarrying concept!
Develop “consessions” to mine the city
• Use The Netherlands as a pilot to develop blue print for other urban
areas!
0 C2C seminar- Rotterdam, October 29, 2012

11. Thanks!
1 C2C seminar- Rotterdam, October 29, 2012