SWOT analysis templates created by former Deloitte management consultants and talented designers. To access the editable Powerpoint version, please go to www.slidebooks.com

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SWOT Analysis Tool
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2. Objective of this document
“Save time and make the difference by using a
SWOT Analysis Tool in editable PowerPoint
slides created by former Deloitte and
McKinsey management consultants and
talented designers
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”

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4. SWOT tool
Objective
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5. SWOT tool
Description 1/2
Elements in the environment that
could cause trouble for the
business or project
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Characteristics of the business or
project that give it an advantage
over others
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Elements that the project or the
organization could exploit to its
advantage
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Characteristics that place the team
or the business at a disadvantage
relative to others

6. SWOT tool
Description 2/2
• Questions: What is the competition
doing? Are there key obstacles for this
organization? Are there financial
considerations?
• Examples: Shift in customer
preferences, substitute products,
regulation
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• Questions: What are the key
advantages of the company/industry?
What do customers see as strengths?
What are the unique resources?
• Example; Patents, brand, reputation,
cost advantages, favorable
distribution, strong customer base
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• Question: What is changing in the
market, with technology, or with
customers?
• Example: Unmet customer need,
nascent disruptive technology, loose
regulations, lowering of trade barriers
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• Question: What are the key
weaknesses of the company/industry?
• Example: Weak brand, bad
reputation, high cost structure, strong
competition, weak distribution

7. SWOT tool
Template 1/7
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8. SWOT tool
Template 2/7
Strengths
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Weaknesses
Strengths
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Threats
Opportunities
Weaknesses
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Opportunities
Threats
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9. SWOT tool
Template 3/7
Strengths
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Opportunity
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Threats
Weaknesses
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10. SWOT tool
Template 4/7
Strengths
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Weaknesses
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Internal
Analysis
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Opportunities
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Threats
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External
Analysis
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11. SWOT tool
Template 5/7
Strengths
Opportunities
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Weaknesses
Threats
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12. SWOT tool
Template 6/7
Inside the organization
Outside the organization
Helpful
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Harmful
Strengths
Weaknesses
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Opportunities
Threats
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13. SWOT tool
Template 7/7
Strengths
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Weaknesses
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Opportunities
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Threats
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14. SWOT tool
Sources of information
Hill, T. & R. Westbrook (1997). "SWOT
Analysis: It’s Time for a Product Recall".
Humphrey, Albert (December 2005). "SWOT
Analysis for Management Consulting". SRI
Alumni Newsletter (SRI International)
Armstrong. M. A handbook of Human
Resource Management Practice (10th
edition) 2006
Sources of
information
"Albert Humphrey The "Father" of TAM".
TAM UK. Retrieved 2012-06-03
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Armstrong.M Management Processes and
Functions, 1996,
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