revealing the most chosen and fastest growing consumer-packaged goods (CPG) brands in the world. The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points, a metric based on how many households around the world are buying a brand and how often. 1. Coca-Cola — the Coca-Cola Company. Coke maintained the top spot for the third straight year, despite losing reach points. CONSUMER REACH POINTS: 5.72 MILLION. 2. Colgate — Colgate-Palmolive. Colgate is the only brand bought by over half the world's households, with its combination of hygiene and cosmetic dental products boosting its reach by 3% year-on-year. CONSUMER REACH POINTS: 3.99 MILLION 3. Maggi — owned by Nestlé. Maggi, which produces instant soups, stocks, sauces, and noodles was the world's most chosen food brand last year. CONSUMER REACH POINTS: 2.76 MILLION. 4. Lifebuoy — owned by Unilever. The soap brand's mission is to change the hygiene behavior of 1 billion consumers across Asia, Africa, and Latin America. CONSUMER REACH POINTS: 2.34 MILLION. 5. Nescafé — owned by Nestlé. The instant-coffee brand is still massive but has fallen out of favour with some consumers, dropping to fifth place from fourth. CONSUMER REACH POINTS: 2.34 MILLION.