SlideShare a Scribd company logo
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Presented to: Students of THH B6 10/17/2011 Bryn Luce
Pain
?
Product/Service This Price This Quality
Target Customer The average hard-working American citizen
BRAND PERSONALITY?
Class
Dedication
Passion
Hands-on
Interpersonal
ClassDedicationPassionHands-onInterpersonal
Tours Tastings Local Restaurants
Class, Dedication, Passion, Hands-on, Interpersonal

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Honor Winery Presentation

Editor's Notes

  1. Here I will introduce my logo and my slogan since it is incorporated into my logo.
  2. This slide plus the next two I will use as simple visual aids to talk about how my pain is that good wine costs too much and that it is robbing the moderate-income Americans of the quality wine they desire.
  3. Here I talk about how the good wine is too expensive.
  4. Then I quickly switch to asking if, instead of the expensive wine, you would rather have more money in your pocket and just as tasty of wine on the table.
  5. Further beating my point in that I am offering the top-of-the-line restaurant quality wine for a price that makes it seem like boxed wine.
  6. This slide is pretty self-explanatory, however, I will talk about how this will be a wine that works on smaller margins than the big wine companies which is why it is able to provide the same quality wine for a cheaper price to the hard-working, steady-income Americans who deserve it.
  7. Description of brand personality.
  8. My company will handle all customers and providers with the upmost class to ensure working with them in the future.
  9. This goes for almost any start up business but our company will put 110% into what we do to ensure a great product.
  10. Different from dedication, my company will only employ people who have a passion for wine making and all that entails because happy workers are the best workers.
  11. Machines can only do so much work. My employees will take care in every bottle that they make. Also, we will work with the customers hands-on to make sure they are given exactly what they want.
  12. This is one of the most significant qualities to a succeeding business. My company will be able to have the personal relationship when needed as well as the professional relationship everyone desires.
  13. I added this slide to show a few ways I will promote my company and my wine. It will be through tours of the winery, wine tastings at the winery, and we will have our wine in stock at local restaurants to use the word of mouth as a source of advertisement.
  14. This is the final slide including all the requirements. This is a mock wine label that I put together in photoshop that includes my logo and slogan in it. The brand personality compliments it on the left.