Bryan O'Rourke outlines Apple's impact on health and fitness . Apple along with other BIG TECHNOLOGY companies like Google, Samsung, and Amazon, are all entering the health and fitness industry category as one of the remaining huge growth markets for their services business. How can the fitness industry like health club and gyms react and survive through this change ? The market will grow overall as a result of the entry of big technology into this industry space.

1. @bryankorourke
Apple’s Impact On Health And Fitness

2. Apple’s Impact On Health And Fitness
@BryanKORourke 2020

4. “ODAVAD”
“HYBRIDIZATION”
On Demand Anywhere Virtual Anytime Digital Fitness
http://bit.ly/BKO2030

5. “We’re extremely interested in this area
(health care). And, yes, it is a business
opportunity. If you look at it, medical
health activity is the largest or second-
largest component of the economy,
depending on which country in the
world you’re dealing with.”
Tim Cook
Fortune Magazine Interview
September 2017

6. Apple Access To
Cheap Capital
Needs Continued Growth

13. Health is Apple’s next big arena
www.bryankorourke.com @bryankorourke
devices = data
= personalization
= services

18. "If you zoom out into the future, and
you look back, and you ask the
question, 'What was Apple's greatest
contribution to mankind?' It will be
about health.”
Tim Cook
Jim Cramer Interview
January 2019

19. Gangster Move Of 21st Century
Apple First Store 2001
Now Over 500 Stores in 25 Countries

20. Why Is This Relevant ?
Software Is Eating
The World

21. Why Is This Relevant ?
Power Of Network
Effects

22. MOST
TRUSTED
BRANDS ARE
TECHNOLOGY
BASED
https://www.visualcapitalist.com/the-most-loved-brands/

23. MOST
TRUSTED
BRANDS ARE
TECHNOLOGY
BASED

24. Global Smartwatch Market Revenue
up 20% in H1 2020, Led by Apple

26. “ODAVAD” “HYBRIDIZATION” TABLE STAKES

27. Integrate Apps Into EcoSystem

28. Apple Wants To Be In Health

29. Singapore Government Initiative

30. Apple Wants To Be In Health

31. Apple Wants To Be In Health

32. Not The End
Apple EcoSystem Expanding

33. GROW THE MARKET FOR HEALTHY

34. REGULATION NEEDED : CAUTIONARY TALE OF BIG TECH

35. “HYBRIDIZATION”
“ODAVAD”

36. @bryankorourke
bryankorourke@gmail.com