Presentation by Bryan Dangerfield, Cedar City Events Coordinator, to the Utah Alliance for Economic Development membership. The tremendous power of events to introduce a community and create a bond with visitors that keeps them coming back.

1. STRATEGIC
EVENTS
Utah Alliance for Economic Development
Oct. 15, 2015

2. Wow
Factor
 Utah Summer Games
 Utah Shakespeare
Festival
 Fire Road Dirt Fondo
 Half Marathon
 Tour of Utah 2013, 2014
 Soap Box Derby
 Celebrity Speakers
 NCAA SUU T-Birds
 High School
Tournaments

3. Where
are my
keys? There is
No “I”
in
“Team”
Why is there a
lighthouse in
Cedar?

4. NOSTALGIA
Sentimental Bond
Events Create Memories
Brings Groups together
Relevance
Differentiation

5.  What can you do Here,
You can’t do any where else?
 Energize citizen-volunteers
 Nearby National Parks
 Fully Utilize Assets
 Shoulder Seasons
 Sunday-Thursday
 Events for Events

6. REACHING OUT IN NEW WAYS
 Strengthen Strengths
 New Types of events
 New Visitor Demographic
 Events showcase Cedar City
 TV Sports & Entertainment Networks
 Specialty Channels

8. MORE OF…
 Impact of each event (marketing reach and branding)
 Number of Visits (availability and weather)
 Visitors per event (hotel rooms/venues)
 Number of events (venues, weather)
 Spending per visit (shopping, activities)