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Our analysis of major data breaches at US publicly traded companies offers rare insight into how consumers apportion responsibility for preventing data breaches. Key findings from the survey include:
• Ninety-four percent of consumers surveyed are concerned about retail data breaches.
• Consumers are nearly as likely to hold retailers responsible for data breaches (61 percent) as the criminals themselves (79 percent). Only 34 percent blame the banks that issue debit and credit cards.
• Seventy-five percent believe that retailers are not doing enough to prevent infiltrations into their customer data and payment systems.
• Seventy percent of respondents believe that retailers should be held financially responsible for consumer losses that result from a breach; not banks or card issuers.
• Finally – and most troubling – 34 percent of those surveyed report that they no longer shop at a specific retailer due to a past data breach issue.