4. COMPANY’S HISTORY
The company’s name “Meu Nopal”, derives from the
combination of the Brazilian word Meu, which means
“Mine”, and Nopal, an ancient Mexican cactus
5. HEALTH
BENEFITS
• Lowers LDL (bad) cholesterol
• Reduces blood sugar for people
with high blood pressure (ideal for
people with Type II Diabetes)
• Has cancer fighting properties
• Weight control
• Anti-aging properties
• Reduced symptoms of asthma and
allergies
• Helps prevent ulcers
• Promotes wound healing
• Supports digestive and colon health
• Enhances long-term memory
• Supports join health
• Protects the liver from toxins, etc.
6. MISSION VISION
To provide health and wellness to all
consumers by satisfying their
expectations through the production
and commercialization of high quality
natural products
To be the top performer in our category
fostering healthcare and family wellness
10. During the next 3 years:
• 2 wholesalers by year 2
• 5 in year 3 (total of 7 wholesale stores by year 3)
• Online presence
OBJECTIVE
S
The additional objectives
• Creation of brand acceptance
• Awareness
• Providing great customer service and satisfaction
• Distribution expansion
The objectives for this 3 years are:
• $1.6 million revenues and an increase of 32% expected for
year 2
• $2.1 million revenues and an increase of 45% for year 3
• $3 million revenues
• Gain market share of 0.18%
17. MEU NOPAL STORE
• Queen street west pop-up store
• Warehouse in Mississauga
• Delivery by third-party company
• POS system- payment
management software
21. Balance Sheet Year 1 to 3
Current assets: YEAR 1 YEAR 2 YEAR 3
Cash in hand 100,000.00 174,269.63 348,316.21
Loan 200,000.00
Inventories 616,968.38 811,621.97 1,177,175.85
Accounts receivable - - -
Total current assets 916,968.38 985,891.60 1,525,492.07
Fixed assets: YEAR 1 YEAR 2 YEAR 3
Property and equipment (Domain) 5,000.00 - -
Less accumulated depreciation 1,000.00 1,000.00 1,000.00
Total fixed assets 6,000.00 1,000.00 1,000.00
Total assets 922,968.38 986,891.60 1,526,492.07
Liabilities and owner's equity
Current liabilities: YEAR 1 YEAR 2 YEAR 3
Accounts payable 341,488.00 339,192.96 357,882.81
WAGES 731,764.99 746,400.29 761,328.30
Loan payable 44,023.95 47,796.45 51,892.23
Income taxes payable (10,026.96) 35,750.22 120,151.96
Total current liabilities 1,107,249.98 1,169,139.92 1,291,255.30
Long-term liabilities: YEAR 1 YEAR 2 YEAR 3
Interest payable 14,860.05 11,087.55 6,991.77
Total long-term liabilities 14,860.05 11,087.55 6,991.77
TOTAL LIABILITIES 1,122,110.04 1,180,227.47 1,298,247.06
Owner's equity: YEAR 1 YEAR 2 YEAR 3
Investment capital (199,141.66) (193,335.87) 228,245.00
Total owner's equity (199,141.66) (193,335.87) 228,245.00
Total liabilities and owner's equity 922,968.38 986,891.60 1,526,492.07
22. Income Statement Year 1 to 3
YEAR 1 YEAR 2 YEAR 3
REVENUES 1,623,375$ 2,135,550$ 3,097,400$
COGS 616,968$ 811,622$ 1,177,176$
GROSS MARGIN 1,006,407$ 1,323,928$ 1,920,224$
OPERATING EXPENSES
RENT AND UTILITIES 57,500$ 54,060$ 55,141$
WAREHOUSE 6,912$ 6,912$ 7,258$
WAGES 522,689$ 533,143$ 543,806$
PAY ROLL TAX 209,076$ 213,257$ 217,522$
STATIONERY & ADM MATERIALS 600$ 600$ 600$
STORE MAINENANCE & REPAIRS 6,200$ 1,200$ 1,200$
TELEPHONE & INTERNET 3,600$ 3,600$ 3,672$
BANK CHARGES - UNLIMITED BUSINESS ACCOUNT 600$ 600$ 630$
POS SYSTEM- SHOPFY 828$ 828$ 869$
TRAVEL 3,000$ 3,000$ 4,000$
MARKETING 257,248$ 262,393$ 275,513$
TRAINING 5,000$ 6,000$ 9,000$
TOTAL OPERATINGEXPENSES 1,073,253$ 1,085,593$ 1,119,211$
OPERATINGINCOME 66,846-$ 238,335$ 801,013$
INCOME TAXES 10,026.96-$ 35,750.22$ 120,151.96$
NET INCOME 56,819.41-$ 202,584.56$ 680,861.09$
As mentioned before, the vitamins and dietary supplement market closed 2015 with a value of C$1.7 billion. Companies like “Korea Ginseng Corp” closed up year 2015 with a market share of 0.2%, meaning the company had a value of $3.4 million. If Meu Nopal ends the 3 years with a revenues of $3 million then it could represent 0.18% of the market share for this industry.
