2. design.
Translate retail design aesthetic at the wholesale level to
create a consistent brand experience for customers
using:
wall materials
flooring
floor & wall fixtures
large format & mural graphics
fixture graphics
strategic & purposeful logo placement
specific merchandising strategy
mannequins & bust form presentations
footwear & equipment specific fixtures
custom fixture development
3. execute.
Plan & execute shop installs for specialty/sporting
goods/partnership doors including:
developing an annual budget proposal while prioritizing
projects within approved budget parameters.
partnering with dealers to develop plans that meet visual
standards while taking into account each store’s unique
needs.
past management of a visual budget of over $2 million
dollars, as well as an annual travel budget & scheduling of
all merchandising support.
creating detailed install decks.
managing relationships with general contractors & tracking
projects daily to ensure timely completion of the install.
developing a specific merchandising strategy with field
coordinators for each install.
partnering with sales to identify the needs of dealers to
create proactive solutions that help drive sales.
4. inspire.
Develop relationships with key dealers that enhance their
brand experience & demonstrates commitment to a
successful partnership by:
including them in each step of the planning process.
educating them about merchandising standards through
hands on experience & hosting clinics for staff.
developing specific wholesale merchandising standards
to empower each store to maintain their shop.
following up after the install to address any issues
that may arise.
scheduling follow up merchandising visits to assist in
the implementation of the new vision.
10. shop specific feedback
Ron Lahout, owner, Lahouts: “Everything looks great. I really appreciate your organizational skills. You have been
great to work with, you blow the other people I have worked with away. Thanks!”
Joanne Kennedy, buyer, The Alpine Experience: "I want to say directly to you that we are really enjoying the new
shop you did for us. Several of our other vendors have seen it, and in discussions with them and with staff, it is clear
that the new shop has enhanced the look of our store throughout, and has raised the bar for all of us to do a better job
with every part of the store. We thank you for that.”
Joe Hyer, owner, The Alpine Experience “TNF has done us a HUGE favor with the new concept shop, it looks
outstanding! Please pass on my heaps of praise to all people involved - it was planned and executed flawlessly!”
Shelly, buyer, Big Bear: “The shops look phenomenal. Thanks for all of your help getting this done. Like I said it is
amazing how great it looks!!!
Mark Gatewood, owner, Alabama Outdoors “I am forever indebted to you. I cannot say enough about the hard work
and exceptional job you did with transforming my Tuscaloosa store. Your work ethic was incredible and the job you did
was over the top. I am so proud of the way the store looks and I can not thank you enough. I hope your travels home
were safe. Look forward with staying in touch with you.”
Stuart Levine, Ramsey Outdoors: “On behalf of all the folks at Ramsey Outdoors I would like to sincerely thank you
for your hard work and artistic layout of our new North Face shop. The final results far exceeded any of our
expectations. The professionalism in which your staff attacked the project was a fine example of the dedication your
staff has to the brand as well as to your retailers. Once again, we thank you for truly turning our shop into a showplace
for North Face products.”
Kristie Brown, Buyer, St. Bernard Sports “Hey Brook, Just wanted to shoot you a quick email to thank you so much
for all your help with our North Face Shop, it looks awesome!! Everyone is so impressed with it!”
Ed Lajoy, Principal Sales Agency, The Skylark Group: “I want to give a big shout out to Brook (AGAIN!!) on this
project. I was in Missoula when Brook was doing the install and it was a monumental task. She worked late hours with
minimal help. In the end, the shop/stores looked fantastic.”
Scott Lustig, City Sports & Alabama Outdoors feedback: “They (City Sports) are excited to work with you on this
project. They raved about what a great professional you are to work with. They said and I quote ”the best in our
industry" I can honestly say their comments are consistent with every other account in the East that you work with.
Mark Gatewood from Alabama Outdoors wants to adopt you. Thank you for all that you do.”
11. testimonials
"Brook has the unique ability to combine her personal passion for the outdoors with her
incredibly strong work ethic. As a result, she provides passionate leadership and consistent
results that make a difference for the outdoor industry.” Todd Spaletto, President Americas,
The North Face
"Brook Hopper is one of the most passionate and loyal people I have ever worked with. Brook is
one of the rare few who knows how to infuse passion & commitment with intelligence &
professionalism, while possessing the bandwidth to take on the largest of responsibilities. In
addition to all of this, Brook is friendly, respectful and as a result of her dedication to every
project she's ever worked on, she has earned the admiration and respect of her co-workers.”
Scott Lustig, Vice President of Sales, Timberland
"Brook was a star talent at The North Face and a strong, dependable and skilled team member.
She is a dedicated professional, a systems thinker and a passionate communicator. She always
delivered high quality work on time and it always exceeded expectations by how thoughtful it
was. She is a savvy networker and knows how to create win-win scenarios for partners and
programs and understands at the core the concept of shared value." Letitia Ferrier Webster,
Global Vice President of Corporate Sustainability, VF Corp
"Brook is a seasoned outdoor industry veteran with a vast network of people in marketing, non-
profits, visual merchandising, and sales. Brook has always impressed me with her ability to
build strong personal relationships and use them to create innovative communications
programs and events.” Aaron Carpenter, Vice President of Marketing, The North Face
"I have worked with and been friends with Brook for nearly 10 years. It is rare to meet someone
that has as clear a vision as Brook does – both personally and professionally. She offers the
unique combination of social passion for meaningful causes, and a strong business sense on
how to move her ideas forward into action.” Tony Erlick, Vice President of Sales, The North
Face
