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NEW MUSEUM
FIELD NOTES IV
Ethnographer: Brittany Concannon
Date: Friday, November 25th 2016
Time: 12:25 P.M. – 2:55 P.M. (2.5 hours)
12:25P.M.
IarriveattheNewMuseumintimeforthe
12:30P.M.tour. Ijoin sevenotherpeople—
threeofwhicharewomenandfourofwhich
appeartobepartofacoupleas eachpairis
holdinghands. Thetourguideiswearinga
NewMuseumbadgearoundherneckandis
smilingbythe“DOCENTTOURS”sign. She
asksif“everyoneisokwithtakingthestairs”
towhichallmembersofthetoureithernod
theirheadsaffirmativelyordonotrespond.
Sheinformsusthatwewillstartthetourina
fewmomentstocheckthatnooneelse
wishestoparticipateinthetour. Inotice
anothersignnearbywhichfeaturesahand-
writtennotefromtheartistofthePixelForest
aswellas“themachinedispensingsoap
bubbles”thatshedescribesinherwriting.
Therearenobubblesatthistime,justasteel
machinewithacordinitscenter. Iamcurious
whytheartisthasdecidedtoplaceherpiece
infrontofthegiftshopandnexttothetour
sign. Also,Iwonderwhyshehasselectedthis
piecewhichdoesnotseemtodirectly
connecttoherPixelForest(althoughthere
maybeaconnectionthatIamoverlooking).
12:36P.M.
Thetourguideintroducesherselfas
Summerandexplainsthat“thisisavery
specialmuseum,specificallydevotedto
contemporaryart...noclassicart...only
aliveartistsfromallovertheworld.” She
statesthat“themuseumwasfoundedin
1997andthatitsbuildingwasdesignedin
1999.” Shealsoaddsthat“initiallywewould
renewourcollectionevery10years,butnow
werenewevery3months[since]thereisno
permanentcollection.” Shedirectsustothe
largepaneloutsideoftheDiaryofaMadman
exhibitiontohighlightthattheartistisfrom
ChinaandwasinvitedbytheNewMuseum
tocreatevideoclipsforitscollection. The
artistsfilmedinfamouspartsofNewYork,
“likeTimesSquareandtheBrooklynBridge,”
andhiredactorstospeaklanguageswith
whichtheywereunfamiliar,sothatthey
could“experiencethefeelingofbeingan
outsider,”whichhewishedtoconveyinhis
work. Iammostfascinatedbyhisdecisionto
namehisartworkafterChina’sfirstmodern
novelwhosemaincharacterwasconsidered
madbecause“hesawrealityforwhatitwas.”
12:41P.M.
Summertheninvitesustoexplorethe
exhibitionandto“askquestions”ifwehave
any. Shethenspeakswithacouplefromour
tourgroupwhosharesthattheyarevisiting
fromChina. Itisinterestingthatoftheeight
peopleonthetouronlytwoofus(including
myself)havevisitedtheNewMuseum
before. Iwonderifthisfactistypicaloftour
groups attheNewMuseum,orifthisgroupis
ananomaly. Iagainnoticeinthisroomthat
theconversationnoiselevelisverylow,
perhapsasaresultofthemanyvideoclips
thatareplayingatmediumvolume. Iam
drawntotheonlytelevisionthatisnotaflat
screenwhiletheothercoupleinthetour
groupputsontheheadphonesfortheflat
screenonthebackwall. Afterfiveminutesof
self-directedexploration,Summerholdsher
armuptosignalthat“wearemovingtothe
nextexhibit.” Idonotoverhearanyoneinthe
tourgroupdiscusswhattheyhaveseen,
besidestheelderlymanwhoisspeakingwith
Summer,aswewalkupthestairs tothe
secondfloor.
12:47P.M.
Aswemovetothesecondfloor,Inotice
howconciseanduser-friendlythestairssign
is(Ilatertakeapictureofthissignwhenwe
walktothefourthfloor). Uponexitingthe
stairwell,SummerdescribesthePixelForest
as“Pipilotti’sfirstlarge-scaleexhibitioninthe
UnitedStates.” Summerthenpointstothe
screennexttothestairs,whichisshowingThe
PickleFarm—ashortfilmcreatedbytheartist
inreactiontopeople’sattemptsto“takeporn
away,”sincePipilottibelieves“otherpeople
shouldn’tdecidewhatshecansee.” The
themesofherworkthusoftenrelateto
“femalesexuality,technology,sensuality,and
howweconsumetheenvironment.”
Summerthenwalksustothelargescreento
whichthelongsheetsleadandthatfeatures
an“earlywork[that]expressestheartist’s
frustrationwithwhatwomenshouldbe.” A
tourgroupmemberthenasksaboutthelong
sheetstowhichSummerrepliesthatPipilotti
is“directingustobecomepartofthework...
wecommunicatethroughscreensandhere
wearegoingintothescreen,breakingthe
screen.” Again,Summerinvitesustoexplore
thispartoftheexhibitiononourown.
12:57P.M.
Summergathersusbythestairwell,
stressingthat“thetourisshortand[we]
shouldcomebackafter.” Wethenmoveto
thethirdfloorwhosestairwelldoorhasasign
writteninprintandBraille. Iamintriguedby
thesoftcommand, “Pleasedonottouchthe
worksofart,”sincethedanglingofplastic
sphereswithinthisgallerymakesitalmost
impossibletoavoidphysicalcontactwith
Pipilotti'sart. Directlyoutsidethedoorisa
videoclipthatisprojectedontothefloor,
throughwhichweareforcedtowalk. This
videoshows“acameragoinginto[Pipilotti]
fromhermouthoutthroughheranus.”
AccordingtoSummer,Pipilottiwishedto
“openherselftotheviewers”byallowingan
imagetoconsumeher. Likeduringtherestof
thetour,weareencouragedto“feelfreeto
enjoyandtakepictures.” Ispottwochildren
holdingontotheplasticspheresastheir
assumedparentstakephotographs. The
securityguardsdonotinterferewithatleast
fourviolationsoftheabovementionedrule. I
amcuriousifPipilottiintendedtofloutthe
traditionalstandardofpreventingvisitors
fromphysicallyinteractingwiththeart.
1:05P.M.
Beforewedepartfromthethirdfloorof
thePixelForest,Summerclarifiesthatthe
chandelierofundergarmentsrepresents“the
womb[throughwhich]weallcamealive.” I
askheriftheartisthadanyinputinselecting
theorderandarrangementoftheexhibitto
whichSummerresponds,“Yes,ofcourse,
thereweretwoyearsofplanning.” Wethen
traveltothefinalfloorofthePixelForest—the
onlypartoftheexhibitionthatIhavenotyet
visited. Pointingtothedualscreensthatare
hungfromtheceiling,Summerexplainsthat
thesongthatisplayingwaswrittenbythe
artist. Sheaddsthatthevideoclipswere
filmedin“thedirtywaterofthelakewhere
Pipilottigrewup”andinspiredbythe
question,“Arewedigestingtheenvironment,
oristheenvironmentdigestingus?” Inotice
thatthevideoclipsincludezoomed-inshots
ofnakedbodyparts—atropethatappearsin
atleastthreeothervideoclipsfromthis
exhibition. Iwonderhowmanyotherpeople
havenoticedthispatternandhowmuch
morecollaborativelearningcouldoccurif
therewassomewaytodiscusstheseideas
duringone’svisittothemuseum?
1:17P.M.
Beforeconcludingthetour,Summer
thanksusforparticipatingandencouragesus
“togoback totheotherexhibitsand
explore.” Idecidetoremainwithinthis
galleryandtakeaphotographofthe
assortmentofbedsthatarearrangedunder
thehangingscreens. Iamstruckbythe
contrastbetweenthecuddling,barefeetof
thecoupleinthebottomcornerandthe
suspended,lacedsneakersofthewomanin
thecenter. Iwonderhowmanybedsare
occupiedbypeoplewhoknoweachother
andhowmanyaresharedbystrangers. Ilay
downonanemptybedfortenminutes,and
overhearawomanwhisper,“It’slikea
swamp.” Iseeawomanrestingagainstthe
wall,scanningtheroom. AssoonasIbeginto
getup,sheasksifIamleaving. Nowfeeling
muchmorerelaxedandrested,Iofferthebed
toher. Iamcuriousastowhethervisitors
investigatePipilotti’spieces forlonger
periodsoftimethantheywouldforother
exhibitions,duetotheprevalenceofcomfy
seatingandvariousopportunitiesfor
relaxation.
1:37P.M.
AsImovetowardsthestairwell,Inotice
the“trustme”signthatisattachedonthe
wall. AsIturnaround,Inoticethatdirectly
acrossfromthissignisasimilarly-light
signthatreads“helpme.” Theinclusion
ofthisphrasedoesnotsurprisemesinceit
issungmanytimesinthechorusofthe
songthatiscurrentlyplaying. Whyand
withwhatdoestheartistrequirehelp?
Whyisthemuchmoreconcerningplea
forhelpinamuchlessvisiblelocation
thanthedifficult-to-read“trustme”sign
whichisdiagonallyfromtheexitbythe
stairs? Interestingly,thepanelthatis
displayedoneachfloorofthisexhibition
andthatintroducesPipilotti’spiecesis
situatedbetweenthesetwosigns. There
is,however,verylittlelighttoreadthis
panel,especiallysinceitisbehindablack
curtain. InthefiveminutesthatIobserve
thisspace,onlytwoofthesevenpeople
thatwalkpast thepanelstoptoreadit—
anactivitywhichlastsforlessthanten
seconds.
1:45P.M.
I movetothelastpartoftheexhibition
thatIhaveyettoview—acratemarked
fragilewithacat-likeanimalcarryinga
smallercat-likeanimalinitsmouth. Inside
thecrateiswhatappearstobetheartist’s
roomwhosefloorhasbeensplinteredby
amoonorplanetthathascrashedinto
oneofitswalls,exposinganabyssofstar-
filledspace. Reminiscentofajewelrybox
butwithamoderntechnologicaltwist,a
devicespinsinthecenter,projecting
colorfullight,aspianokeysplay. Italso
remindsmeofadollhousebutwithmuch
morerealisticprops:half-eatenpizza,
tiltedtissueboxes,andunfoldedbed
sheets. Whydoestheartistsubvert
traditionalfeminineobjects(dollhouses
andjewelryboxes)? Aswithmuchof
Pipilotti'sexhibition,Iamleftwithmany
questionsandhypotheses. Iwonderhow
manymoreinsightscouldbemadeif
therewasamethodtoshareone’s
thoughtsduringone’svisittothis
museum.
1:56P.M.
Itaketheelevatortothefirstfloorinorder
tolistentomoreconversationsatthecafé.
Unfortunately,therearenoseatsavailable,so
Idecideinsteadtotakeaphotographofthe
entrancedesk. Forthefirsttime,Inoticethat
childrenundertheageofeighteenarefree. I
wonderhowmanystudentsfromthe
neighboringschoolsvisittheNewMuseum
eachyear. Thisobservationalsocausesmeto
questionmypreconceptionsaboutthe
averagevisitorsoftheNewMuseumas
romanticcouples whoareusuallytwenty-
eightyearsoldand whoareseekingan
interestingdate. Consideringthatthe
exhibitionschangeeverythreemonths,is
thereevenatypicalprofileofaNewMuseum
visitor? Duringmyobservationsof this
museum,Ihaveseenfamiliesandfriends,
individualsanddates,elderlypeopleand
teenagers,andlocalresidentsandtourists. Is
suchdiversityactuallyrepresentativeof
reality,orIammissingthelargerpatternsby
notgatheringstatisticaldataonthe
demographicsofthevisitors. Whoarethe
trueparticipantsoftheNewMuseum?
2:04P.M.
Imovetothebasementfloorinorderto
viewthenewfilmthathasbeeninstalledin
thehallwaybetweenthetwostairsleadingto
thebathroom. Asduringprevious
observations,Iwonderwhyadesignerwould
choosetoarrangetheshowingofthisvideo
clipthatisfilledwithmetaphorsinsuchan
uncomfortablespaceoftransition. Notonly
doesthisareahavenoseating,butitis
locatedinthedirectpaththatonemusttake
inordertoreachthebathroom,whichmeans
thatonehastocontinuallymoveasidewhile
watchingthevideoclipsothatotherpeople
canreachtheirdestination. Unlikethe
previousfilmthatwasshownhere,thisvideo
clipisovertwentyminuteswhichmeansthat
onewouldhavetostandforasignificant
periodoftimeinordertoseeitinitsentirety. I
doalsowonderthough, iftherewouldbe
morepeoplewhoviewthisvideoclip--evenin
itsdisadvantageouslocation--iftheycould
havecontrolovertheplayingofthisfilm.
2:12P.M.
Imovetotheareanexttothe
bathroomwhichfeaturestwoscreenson
thewallsthatareoppositeoftheelevator.
Onceagain,thereisnoseating. Three
peopleshowtheirticketstothesecurity
guardwhostandsbyapodiumthat
servesasaseparatorbetweenthepathto
thebathroomandtheboundariesofthis
gallery. Thevisitorswalktothefirstvideo
(partofwhichisshown)andwatchitfor
aboutfifteensecondsbeforetheystartto
laugh. “Doyouwanttogo?”onefriend
askstheothertwopeoplewhoreply
affirmativelyandheadtotheelevator. I
wonderifthereareeveranytoursor
eventsthatdiscussthedifferent
interpretationsofthesefilms. Iamalso
curiousastowhyamuseumthatso
successfullydevelopscomfortableareas
foritsvisitorstoreflectuponitsarton
otherfloorsfailstocultivatesuchan
environmentwithinitsbasementfloor.
2:25P.M.
Fortheremainingthirtyminutesofmyvisit,I
decidetotrytospeakwithpeoplewhoarewaiting
inlineforthemuseum. Ifirstaskamiddle-aged
coupleifImayposetwoquestionstothemfora
NYUprojecttowhichtheyreply,“Ok,sure.” Ithen
ask,“HaveyouvisitedtheNewMuseumbefore?”
towhichtheybothrespond,“Yes,”aswellas“Why
areyouheretoday?” Thewomaninitiallysaysthat
theyarevisiting“toseethenewexhibit”andasks
myopinionofit. Afterafewmoremomentsof
discussion,themansays,“Doyouwanttoknow
therealreasonthatwearehere? It’sourfirstdate.”
Thewomanthenlaughsandsays,“Wefigured
we’dhaveabuffer,”afterwhichbothofthem
laugh. Ithankthemfortheirresponsesand
proceedtoaskthesamequestionstoanearby
elderlywomanwhosharesthather“daughter
asked[her]tomeethere.” Lastly,Ispeakwithtwo
femaleteenagerswhosharethattheyhavenot
visitedpreviously,butareattheNewMuseum“to
seewhat’sitabout.” Thesubtledifferencesintheir
responsesremindsmeoftheplasticspheresof
PixelForest--mistakenlysimilarintheirabundance
butuniquewhenstudiedclosely. AsImoveto
leave,acoupleasksmeif“it’sworthit,”while
pointingtothelinetowhichIrespond,“Absolutely,
yes.”

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Concannon.FieldNotes.4