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Bristlecone Innovations
2 7 T H O C T O B E R 2 0 1 7
© 2 0 1 7 B R I S T L E C O N E
© 2017 BRISTLECONE | 2
2
© 2017 BRISTLECONE | 3OUTSIDE IN VIEW
Better predict customer
latent needs and the
demand moment
Better assess supply
chain risks
Agility - improve
reaction time order-to-
cycle delivery time
Improve supply
chain efficiency
Improve supply chain
traceability
Improve quality
Source : http://spendmatters.com/2015/12/23/5-data-driven-supply-chain-challenges-to-overcome-in-2016/
© 2017 BRISTLECONE | 4DIGITAL SUPPLY CHAIN
© 2017 BRISTLECONE | 5DIGITAL SUPPLY CHAIN
Machine Learning
Internet of Things
Big Data
Decision Science
Blockchain
UX
Analytics
Design Thinking
Intelligent Automation
© 2017 BRISTLECONE | 6INNOVATIONS @ BRISTLECONE LABS
01
02
03
Network
Antifragile
Autonomous
© 2017 BRISTLECONE | 7NETWORK : COLD CHAIN MONITORING USING IoE AND BLOCKCHAIN
© 2017 BRISTLECONE | 8ANTIFRAGILE : MACHINE LEARNING BASED CONSENSUS FORECAST
© 2017 BRISTLECONE | 9AUTONOMOUS : EARLY WARNING SYSTEM
© 2017 BRISTLECONE | 10AUTONOMOUS : PLANNER DRIVEN BY AI
Deploy
Results
Simulate
Design
Model Form
Statistical
Analysis
Assemble
Data
Coefficients
Causals /
Drivers
X =
Coefficients
Base Price 1.2m
Promo Price 6.2m
Coupons/FSI 8.2m
TV 0.35
Local Events 0.65
Competition -2.8m
Causals
Base Price $2.95
Promo Price $2.45
Coupons/FSI 2m
TV 40
Local Events 1.2
Competition .75
• Import
structured
data like POS,
inventory etc.
from internal
sources.
• Perform
statistical
analysis
• Treatment of
iterative approach
to determine
causal factors,
drivers that
influence the
forecasts
• Coefficient
tables show the
impact of each
causal on the
predicted
output
• Simulate
Scenarios
• Pick optimal
result and
deploy
© 2017 BRISTLECONE | 11SOLUTIONS ACCELERATED ON NEO™
IoE
• Track & Trace
• Condition
monitoring
• Robotics
Analytics
• Descriptive,
Diagnostic &
Visual
• Data Science
o Predictive &
Prescriptive
o Machine & Deep
Learning
Automation
• Robotic Process
Automation
• Intelligent
Automation
Blockchain
• Registry
• Smart Contracts
• Compliance
• Provenance
UX
• Enterprise
Chatbots
• Virtual Reality
• Augmented
Reality
© 2017 BRISTLECONE | 12ENGAGEMENT MODELS
Co-innovation Rapid Prototyping Point Solutions CoEs
© 2017 BRISTLECONE | 13ENGAGEMENT MODELS – CO INNOVATION
© 2017 BRISTLECONE | 14ENGAGEMENT MODELS – CO INNOVATION
© 2017 BRISTLECONE | 15ENGAGEMENT MODELS – RAPID PROTOTYPING
© 2017 BRISTLECONE | 16ENGAGEMENT MODELS – POINT SOLUTIONS
© 2017 BRISTLECONE | 17ENGAGEMENT MODELS - CoEs
© 2017 BRISTLECONE | 18‘UBERIZATION’ OF SUPPLY CHAIN
C H A L L E N G E
In today’s SC solution space, acquiring new
skills/capability is difficult since resources and time
are a premium and huge effort is required to:
1. Select/deploy packaged solutions and
2. Integrate various systems
D I S R U P T I O N
Just like Uber reduced the friction between riders and
drivers and disrupted the ride hailing industry, a SC
Marketplace platform will enable organizations to have
access to and consume [on-demand] from a curated set of
SC capabilities.
Customer comes with data and
questions
Vendors come with unique
process/algorithms/insights
Platform provides storage,
computation, analytics, integration
APIs and curation of solutions
© 2017 BRISTLECONE | 19SUMMARY
MATURITY
TIME
Disparate
Applications
Integrated
Enterprise
Solutions
Integrated
Business
Planning
Autonomous
Supply Chain
Platform
Autonomous
Market Place
For Value
Networks
Thank You
United States . Germany . Switzerland . UAE . India . Malaysia . Singapore . Australia
©2017 Bristlecone Ltd. Bristlecone believes the information in this presentation is accurate as of the presentation date. The information is subject to change
without notice. Bristlecone acknowledges the proprietary rights of the trademarks and product names of all companies mentioned herein. All Rights Reserved.
10 Almaden Blvd, Suite 600, San Jose CA 95113.
+1 650 386 4000 +1 408 920 7793 www.bcone.com

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Bristlecone Innovation by Sweeni Ponoth VP & GM, Bristlecone Labs

  • 1. Bristlecone Innovations 2 7 T H O C T O B E R 2 0 1 7 © 2 0 1 7 B R I S T L E C O N E
  • 3. © 2017 BRISTLECONE | 3OUTSIDE IN VIEW Better predict customer latent needs and the demand moment Better assess supply chain risks Agility - improve reaction time order-to- cycle delivery time Improve supply chain efficiency Improve supply chain traceability Improve quality Source : http://spendmatters.com/2015/12/23/5-data-driven-supply-chain-challenges-to-overcome-in-2016/
  • 4. © 2017 BRISTLECONE | 4DIGITAL SUPPLY CHAIN
  • 5. © 2017 BRISTLECONE | 5DIGITAL SUPPLY CHAIN Machine Learning Internet of Things Big Data Decision Science Blockchain UX Analytics Design Thinking Intelligent Automation
  • 6. © 2017 BRISTLECONE | 6INNOVATIONS @ BRISTLECONE LABS 01 02 03 Network Antifragile Autonomous
  • 7. © 2017 BRISTLECONE | 7NETWORK : COLD CHAIN MONITORING USING IoE AND BLOCKCHAIN
  • 8. © 2017 BRISTLECONE | 8ANTIFRAGILE : MACHINE LEARNING BASED CONSENSUS FORECAST
  • 9. © 2017 BRISTLECONE | 9AUTONOMOUS : EARLY WARNING SYSTEM
  • 10. © 2017 BRISTLECONE | 10AUTONOMOUS : PLANNER DRIVEN BY AI Deploy Results Simulate Design Model Form Statistical Analysis Assemble Data Coefficients Causals / Drivers X = Coefficients Base Price 1.2m Promo Price 6.2m Coupons/FSI 8.2m TV 0.35 Local Events 0.65 Competition -2.8m Causals Base Price $2.95 Promo Price $2.45 Coupons/FSI 2m TV 40 Local Events 1.2 Competition .75 • Import structured data like POS, inventory etc. from internal sources. • Perform statistical analysis • Treatment of iterative approach to determine causal factors, drivers that influence the forecasts • Coefficient tables show the impact of each causal on the predicted output • Simulate Scenarios • Pick optimal result and deploy
  • 11. © 2017 BRISTLECONE | 11SOLUTIONS ACCELERATED ON NEO™ IoE • Track & Trace • Condition monitoring • Robotics Analytics • Descriptive, Diagnostic & Visual • Data Science o Predictive & Prescriptive o Machine & Deep Learning Automation • Robotic Process Automation • Intelligent Automation Blockchain • Registry • Smart Contracts • Compliance • Provenance UX • Enterprise Chatbots • Virtual Reality • Augmented Reality
  • 12. © 2017 BRISTLECONE | 12ENGAGEMENT MODELS Co-innovation Rapid Prototyping Point Solutions CoEs
  • 13. © 2017 BRISTLECONE | 13ENGAGEMENT MODELS – CO INNOVATION
  • 14. © 2017 BRISTLECONE | 14ENGAGEMENT MODELS – CO INNOVATION
  • 15. © 2017 BRISTLECONE | 15ENGAGEMENT MODELS – RAPID PROTOTYPING
  • 16. © 2017 BRISTLECONE | 16ENGAGEMENT MODELS – POINT SOLUTIONS
  • 17. © 2017 BRISTLECONE | 17ENGAGEMENT MODELS - CoEs
  • 18. © 2017 BRISTLECONE | 18‘UBERIZATION’ OF SUPPLY CHAIN C H A L L E N G E In today’s SC solution space, acquiring new skills/capability is difficult since resources and time are a premium and huge effort is required to: 1. Select/deploy packaged solutions and 2. Integrate various systems D I S R U P T I O N Just like Uber reduced the friction between riders and drivers and disrupted the ride hailing industry, a SC Marketplace platform will enable organizations to have access to and consume [on-demand] from a curated set of SC capabilities. Customer comes with data and questions Vendors come with unique process/algorithms/insights Platform provides storage, computation, analytics, integration APIs and curation of solutions
  • 19. © 2017 BRISTLECONE | 19SUMMARY MATURITY TIME Disparate Applications Integrated Enterprise Solutions Integrated Business Planning Autonomous Supply Chain Platform Autonomous Market Place For Value Networks
  • 20. Thank You United States . Germany . Switzerland . UAE . India . Malaysia . Singapore . Australia ©2017 Bristlecone Ltd. Bristlecone believes the information in this presentation is accurate as of the presentation date. The information is subject to change without notice. Bristlecone acknowledges the proprietary rights of the trademarks and product names of all companies mentioned herein. All Rights Reserved. 10 Almaden Blvd, Suite 600, San Jose CA 95113. +1 650 386 4000 +1 408 920 7793 www.bcone.com

Editor's Notes

  1. As bob ferrari mentioned, listening to the cast of speakers yesterday was like drinking from a firehose. We got to hear from leading practitioners, the experts from MIT and Gartner on the future of supply chain, and the various disruptive solutions that can be gamechanger or killers depending on whether you adopt or reject them. You heard from Irfan and Naresh abioutg the Anti-Fragility index that can be the compass in your journey. Having been in the SC space for about decades we have been in the trenches with our customers doing the transformations or reacting to many of these disruptions. 2 years ago we launched Bristlecone LABS with a mission incubate many of these solutions that twill be required by the SC of the future. This is a research center that provides the ideal environment for customers to co-inovate or conduct research in leading-edge technologies that could impact the Supply Chain.  Today I’ll take you through some of these use cases.
  2. Many of you are already aware of what keeps SC leaders and CxO awake at night. The top six are represented here: In the age of “instant gratification” and “diminished brand loyalty”, it is becoming even more important to be able to predict a customer’s latent demand and the demand moment. As Dr Leo Bonanni highlighted yesterday, given the highly networked nature of our Supply Chain, there is a need capabilities that provide greater and almost instant visibility and predictability across their supply chains to better understand risks With concepts like “Same day delivery” becoming the norm especially in CPG, there is an imperative to improve Agility within all the connected supply chain In today’s highly competitive global economy Cost efficiency, cost reduction, and spend analytics will continue as top business priorities in supply chain management. While the concept of continuous improvements have been there for decades, leading companies are deploying capabilities to predict process failures before they happen. The same business imperatives of risk, agility, quality, provenance, etc are making traceability a key desired capabilities The key underlying theme behind these capabilities are that they represent an “Outside in” view and many of them can be synthesized into a single business metric , e.g. risk index like what Dr Bonini talked about or an even more unified index like A-Index that Naresh talked about. The question is how to improve these KPIs
  3. Many companies, especially those at Stage 1, Stage 2 level in the SC maturity level, believe that DSC is the solution and that DSC can be achieved by deploying IoT, Blockchain, ML, etc. DSC is not about just blindly deploying various technology but rather identifying the key actionable capability that needs to be developed to impact the “outside in” business metric(s). This is an illustration of how some of the strategic business metrics can be broken down into actionable tactics.
  4. This is where the disruptive technologies and models come in.
  5. The future of DSC has three main attributes. There will be acceptance realization that it is not a chain but instead it is a network It will be Antifragile – where when it is subjected to shocks, it will learn from it and become stronger. In other words, the right corrective action would ahev already been executed as a part of a playbook in anticipation of an impending flood. It will be autonomous or self aware
  6. To give you an idea, here’s a solution Provide temperature and humidity monitoring with real time tracking Violation alerts with a live visualization of the Blockchain back-end, transaction by transaction
  7. Harness internet chatter to obtain real time market intelligence and send proactive near real-time alerts to buyers Makes your supply chain truly nimble, equipped with competing alternatives to tackle huge global variations in supply and demand
  8. Dr. Sanchez talked about the bank with army of C programmers and how that model is being disrupted in areas like data science where companies are using networks like GiTHib to leverage the work that came before and thus speed us their own capability buuilidng We went through the same learning. No instead of developing these one off solutions and sometimes developing soltions from scratch, we developed a platform called NEO that helps us modularize and pavkage many of these disruptive solutions.
  9. Here’s a much more shameless plug for Bristlecone. The buildout of the platform has also helped our clients to consume these capabilities through various engagement models Co-Innovation Disparate Technology SMEs Business process experts Platform & Partner Ecosystem Rapid Protiotyping Design Thinking Workshops Prototyping Wireframing Point Solutions Known pain areas Proven solutions & best of breed technologies Staff augmentation CoEs Identified Use Case roadmap Core team Economies of scale Agility
  10. Dr Sanchez also talked about “industry being built on code reuse” and “teachers becoming curators of academic content”. That is where we are going: the Uberization of Supply Chain. [Vendor] solutions curated based on industry, application, business problem, etc. Amazon/App store rating for solution providers enabling greater trust, quality, agility, efficiency Market Place Driven Pricing