1.  Branded SEO-friendly HTML landing
page and Interactive Media Player
(IMP) that can be dynamically
updated along with your campaign.
 All player assets are easily embeddable
and tracked as a touch and mobile
friendly communication vehicle for easy
engagement with your multimedia
assets.
 Content is pushed out via organic and
guaranteed social media channels, as
well as strategic contextual web
placements.
ARC taps the power of PR Newswire’s industry-leading Multimedia Content Distribution Network
 Up to 5,700 media points and 5,400 sites/aggregators
with embeds/drives to ARC via PR Newswire’s
Premium National Newsline
 Social/microblog posts through PR Newswire follower base
 Search optimization through extensive organic listings
 Guaranteed Strategic Web Placement on industry & subject-related sites through contextual, vertical, and behavioral placements –
includes 1 million guaranteed impressions OR 1,000 click-throughs.
 Guaranteed social media/blogger placement on over 20 industry specific blogs and up to 100 social media news sites
 Feeds to the top online video sites with unique monthly visitors totaling 30 million+ through our Online video Distribution (OVD)
 Times Square Distribution
 Internet Photo Distribution (IPD)
 Optional Email distribution to your own lists as well as third-party lists
PRICES depend on several variables and can be adjusted based on need:
ARC: $17,885 - (5 videos / 5 photos + Strategic Web Placement & Social Media / Blogger Distribution)
Basic ARC: $9950 (does not include paid placement)

2. Case Study
• Who bought it: Men’s Wearhouse
• Sold for: $12,000
• Concept:
– Increase media coverage & suit donations
– Make content easily available to media
• Results:
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Over 8,000 page hits
2 Million Impressions/views of ARC
44,500 video views
40% of viewers spent 1-15 minutes on
ARC
95% of exit links went to Men’s
Wearhouse site/pages
400+ Search queries leading to ARC page.
250 unique keyword searches leading to
the ARC
Gold 2012 Pearl Awards Winner – Best
Microsite
ARC examples:
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Fusion-io-Climb-For-Memory
Betty-Crocker-Hershey-a-sweet-for-every-style
Potato-Goodness
Jif-Most-Creative