The document summarizes the 3-year journey of Loopd, a startup that launched in 2013 and was acquired in 2016. It describes key events in Loopd's timeline, including launching at SXSW in 2015, partnering with major technology brands, receiving provisional patents, winning awards, and releasing new products. The document also shares 5 rules for leading a successful startup, such as building sales through community, embracing serendipity, avoiding toxic employees, carefully screening advisors, and syncing personal and startup goals.

1. Takeaways:Secrettruthsfromleadingastartup2019
Takeaways
Highlights

2. 3-year
Loopd
Journey
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3. March 2015
Loopd is selected as a finalist at SXSW Accelerator and launches to the public at SXSW Interactive.
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MIDDLE

4. March 2015
Loopd partners with Box, Xero, Intel, Adobe, Cisco and other leading technology brands.
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MIDDLE

5. Brian meets his cofounders at Draper University and invents the LoopBand concept.
June 2013
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START

6. Loopd receives their provisional patent filing date and raises a $1 million angel round.
November 2013
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START

7. Loopd wins Event Technology Startup of the Year and raises another $1.5 million round.
October 2015
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END

8. Loopd launches their second-generation Loopd Badge and is acquired by event software leader Aventri.
December 2016
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END

9. TOP 5 RULES
Takeaways: Secret truths from leading a startup
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10. Build sales
through
community
Rule 32 from Part 6: Sales
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Each sale contributes to the growing sense of community
around your products, your team, and your mission.

11. Embrace
serendipity
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As you launch and build a company, expect the unexpected.
Whatever your nemesis, choose optimism and flexibility.
Rule 26 from Part 5: Operations

12. Don’t hire toxic
employees
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In order for your team to be successful, you need to hire employees
who are relaxed, collaborative, and oriented to the needs of others.
Rule 11 from Part 2: Corporate Culture

13. Screen advisors
carefully
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Your best advisors will shape a startup, work unselfishly with or
without stock, and share in the intrigue of the potential outcome.
Rule 2 from Part 1: Business Growth

14. Sync startup and
personal goals
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Building a business is as much about architecting the right
business plan as it is about aligning members of your team.
Rule 8 from Part 2: Corporate Culture

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