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Burlington
Sales
Meeting
March 13, 2015
Eagle Ridge Tiers
Cattle Production
Common Cattle Feeding Cycle
Yearling Phase Growing Phase (Backgrounding) Finishing Phase
Calf Is Born
Wt. 60-120 lb
Calf Is Weaned
From The Cow
Wt. 400-600 lb
Calf Is Harvested
Wt. 1100-1500 lb.
Calf is finished
growing, begins
to build muscle
Wt. 700-900 lb
Age at processing is generally 20-30 months of age
0 5 10 15 20 25 30
Approximately 7-10 months Varies Greatly: 5-12 months
Nutrition from maternal milk and
grazing
Nutrition from grazing or low energy
grain diets
Varies : 4-6 months
Nutrition from high energy
grain-based diets
Age
(Mo.)
Grain–Fed Cattle
• Cattle Receive a diet of at least 50% grain for
a minimum of 100 days prior to processing
• Programs can specify either grain- fed (corn,
milo, wheat, etc.) or specify corn
• Delivers a more consistent and heavier
marbling
• Research indicates grain and corn-fed
delivers a consumer preferred taste
• Grain and corn fed cattle generally reach
market at a younger age, improving overall
tenderness
Grass–Fed Cattle
• Cattle receive at least 90% of their energy
needs from forages and maternal milk
through their entire life-cycle
• Forage can either be delivered through
grazing or from feeding dry forages in
confinement or a combination
• Meat is generally less- marbled and has a
distinct flavor
• Cattle may take more than 3 years to reach
market age
Common U.S. Breeds
Three general beef breed categories
• English Breeds
– Breeds originating in the English Isles
– Include Angus, Hereford and Shorthorn
– Most established in the U.S. in the late
1800’s
• Continental Breeds
– Breeds originating in continental Europe
– Include Charolais, Simmental, Gelbvieh
• Exotic Breeds
– Breeds from other areas of the world, or
that derive from crossing English or
Continental breeds
English Breeds
Continental Breeds
Exotic Breeds
Angus Breed
• Originated in Northeast Scotland
• Imported to the U.S. in 1873
• Known for marbling and yield
characteristics
• Easy to feed, un-demanding and
adaptable to diverse environments
• Requirements for marketing:
– Geno-type – traceable through breed papers
to breeding of more than 50% Angus
– Pheno-type- more than 51% black, and
exhibiting “Angus-like” characteristics
Beef Grading and Quality
Beef Grading Overview
Not all beef is graded
Processors chose whether to have carcasses grade
“No-Roll”
Un-graded
USDA
Graded
Benefits:
• Potential Cost
Savings
Drawbacks:
• may vary greatly in
quality and yield
• may lead to
increased customer
complaints
Benefits:
• Greater
Consistency in
quality, presentation
and trim
Drawbacks:
• More expensive
• Seasonal quantity
shortages and price
fluctuations
USDA Quality Grade Factors
Primary Quality Factors:
•Maturity – Age of the animal at
processing
•Marbling- Amount of inter-muscular
fat
Secondary Quality Factors:
•Firmness
•Color
•Texture
Consistency starts here!
Genetics
Animal health
Carcass size
Lean
Marbling
Muscling
Temperament
Marketability
Quality
Tenderness
Palatability
Quality Grade- Marbling
• Marbling is the intramuscular
fat deposited within muscle
– closely associated with relative
juiciness, flavor and tenderness
• Select or higher delivers
acceptable eating qualities
Computer Vision System
The world’s most advanced
computer technology for sizing
and grading. This system is used
to measure ribeye muscle size
for consistent product yields
(which means uniform muscle
size) and “reads” the marbling
for reliable tenderness.
MRBLING DISCRIPTION
Select 27% 2014
Choice 69% 2014
Prime 4 % 2014
Canada/USDA use harmonized
Marbling Scores in their grading systems
Change in Buying Habits
• Smaller Portions –
Price & Age of Customers.
• Fewer Beef Items
on the menu.
• Some cuts easier to cut.
• Food Cost Dynamics.
• Larger Cattle.

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Burlington Sales Meeting presintation 2015

  • 2.
  • 5. Common Cattle Feeding Cycle Yearling Phase Growing Phase (Backgrounding) Finishing Phase Calf Is Born Wt. 60-120 lb Calf Is Weaned From The Cow Wt. 400-600 lb Calf Is Harvested Wt. 1100-1500 lb. Calf is finished growing, begins to build muscle Wt. 700-900 lb Age at processing is generally 20-30 months of age 0 5 10 15 20 25 30 Approximately 7-10 months Varies Greatly: 5-12 months Nutrition from maternal milk and grazing Nutrition from grazing or low energy grain diets Varies : 4-6 months Nutrition from high energy grain-based diets Age (Mo.)
  • 6. Grain–Fed Cattle • Cattle Receive a diet of at least 50% grain for a minimum of 100 days prior to processing • Programs can specify either grain- fed (corn, milo, wheat, etc.) or specify corn • Delivers a more consistent and heavier marbling • Research indicates grain and corn-fed delivers a consumer preferred taste • Grain and corn fed cattle generally reach market at a younger age, improving overall tenderness
  • 7. Grass–Fed Cattle • Cattle receive at least 90% of their energy needs from forages and maternal milk through their entire life-cycle • Forage can either be delivered through grazing or from feeding dry forages in confinement or a combination • Meat is generally less- marbled and has a distinct flavor • Cattle may take more than 3 years to reach market age
  • 8. Common U.S. Breeds Three general beef breed categories • English Breeds – Breeds originating in the English Isles – Include Angus, Hereford and Shorthorn – Most established in the U.S. in the late 1800’s • Continental Breeds – Breeds originating in continental Europe – Include Charolais, Simmental, Gelbvieh • Exotic Breeds – Breeds from other areas of the world, or that derive from crossing English or Continental breeds English Breeds Continental Breeds Exotic Breeds
  • 9. Angus Breed • Originated in Northeast Scotland • Imported to the U.S. in 1873 • Known for marbling and yield characteristics • Easy to feed, un-demanding and adaptable to diverse environments • Requirements for marketing: – Geno-type – traceable through breed papers to breeding of more than 50% Angus – Pheno-type- more than 51% black, and exhibiting “Angus-like” characteristics
  • 10. Beef Grading and Quality
  • 11. Beef Grading Overview Not all beef is graded Processors chose whether to have carcasses grade “No-Roll” Un-graded USDA Graded Benefits: • Potential Cost Savings Drawbacks: • may vary greatly in quality and yield • may lead to increased customer complaints Benefits: • Greater Consistency in quality, presentation and trim Drawbacks: • More expensive • Seasonal quantity shortages and price fluctuations
  • 12. USDA Quality Grade Factors Primary Quality Factors: •Maturity – Age of the animal at processing •Marbling- Amount of inter-muscular fat Secondary Quality Factors: •Firmness •Color •Texture
  • 13. Consistency starts here! Genetics Animal health Carcass size Lean Marbling Muscling Temperament Marketability Quality Tenderness Palatability
  • 14. Quality Grade- Marbling • Marbling is the intramuscular fat deposited within muscle – closely associated with relative juiciness, flavor and tenderness • Select or higher delivers acceptable eating qualities
  • 15. Computer Vision System The world’s most advanced computer technology for sizing and grading. This system is used to measure ribeye muscle size for consistent product yields (which means uniform muscle size) and “reads” the marbling for reliable tenderness.
  • 17. Select 27% 2014 Choice 69% 2014 Prime 4 % 2014
  • 18.
  • 19. Canada/USDA use harmonized Marbling Scores in their grading systems
  • 20. Change in Buying Habits • Smaller Portions – Price & Age of Customers. • Fewer Beef Items on the menu. • Some cuts easier to cut. • Food Cost Dynamics. • Larger Cattle.