1. SAN DIEGO BUSINESS JOURNALSeptember 7, 2015 Page 7www.sdbj.com
avrpstudiosCreative people. Smart solutions.
Action Sports Media Outfit
Relocating Staff to Carlsbad
MEDIA: Magazines
Moving South to
Existing Building
■ By MEDIHA DIMARTINO
The bulk of Ten: Action/Outdoor
Group’s staff is leaving Orange County
next month, some of them headed south
to San Diego County.
The media publisher, whose portfolio
of assets includes Surfer, Snowboard-
er and Powder magazines and their
respective websites, is a subsidiary of
Ten: The Enthusiast Network LLC in
El Segundo.
The lease on its headquarters building
in San Clemente will be up at the end of
September.
Action/Outdoor
Group General
Manager Norb Gar-
rett and part of his
staff are moving to
the group’s office in
Carlsbad, which is
already home to its
Transworld Skate-
boarding, Tran-
sworld Business and Transworld Moto-
cross titles.
“When we bought the Transworld
brands a year and a half ago, we really
liked the building they’ve got there,”
Garrett said. “It’s very progressive, mod-
ern — we’ve got a skate park in it. Two
other tenants recently vacated, and we
are taking over the entire footprint of
the building.”
The staff of Ten’s GrindTV.com
website, meanwhile, will relocate from
the San Clemente office to Santa Ana,
where in June the parent company
opened its second-biggest office. The
61,000-square-foot space at 1821 E. Dyer
Road features open workspaces, auto-
motive- and outdoor-inspired murals,
and a tech center.
It houses parts of Ten’s administra-
tive and editorial staff for its El Se-
gundo-based Motor Trend brand and
various magazines, including Hot Rod,
Super Chevy and Lowrider.
Much of the staff in Santa Ana moved
there from an office in Irvine that closed
in June.
The consolidation trend also included
a pair of advertising shops about a year
ago when Physics Creative Agency, which
also once called San Clemente its home,
merged about a year ago with the Mind-
OverEye division in El Segundo.
“We now have one central creative
services agency” for all of Ten, Garrett
said.
The pending moves will leave Ten’s
Southern California operations with 168
employees in Santa Ana, 239 in El Segun-
do, and 125 in Carlsbad. It also has offices
in New York, Detroit and Florida.
New York hedge fund Golden Tree
Asset Management LP owns a major-
ity stake in the network of enthusiast
brands.
Norb Garrett
x
from page 6
Cart Mart:
“Brian is one of our premier partners,”
said Adam Burke, Club Car’s general
manager for the western U.S. and
Canada. “Other dealers will still be able
to sell to the public, but not at the level
Brian will be capable of doing. We’re
going to channel all of our business
through him.”
Your Dream Cart
Not merely a dealership, Cart Mart
has a sizable customization business,
turning carts into hot dog stands, adding
beer taps or constructing enclosures that
transform the vehicles into mini-trucks.
About 10 percent of Cart Mart’s
revenue comes from the more than 400
golf carts it rents out across California
and Arizona. They’ve supplied carts
for Comic-Con International, allowing
event planners to shuttle VIPs across
downtown, and in early September they
secured the primary electric vehicle
contract for this winter’s Super Bowl
in Santa Clara. The contract calls for
at least 375 carts and Rott estimates he
could end up providing 450.
Recently, a white board displaying
its rental calendar showed Cart Mart
vehicles would be deployed at a concert
sponsored by iHeartRadio, an event at
Qualcomm Stadium and a wedding at
Omni La Costa Resort.
As part of the Coachella expansion,
Rott plans to shift about 25 percent of his
rental fleet north from October to May
to cut down on transportation time and
costs during a relative lull in San Diego
rentals.
Rott, 42, started sweeping floors
at 14 for his grandfather and still
keeps mementos of Bellman’s previous
manufacturing company. Part of the
old Marketeer sign is hanging in
Rott’s office and nearby is a picture of
President Dwight D. Eisenhower riding
a Marketeer cart built by Bellman, who
passed away earlier this year at the age
of 95.
Rott also kept his grandfather’s
Marketeer checkbook, with the first
entry dated Feb. 19, 1959. It’s made out
to Western Truck Lines Co. for $54.47
with the memo line showing payment for
delivering a “red scooter demonstrator,”
likely Bellman’s first showroom vehicle,
Rott said.
Despite the nostalgia, Rott said he
doesn’t regret his grandfather’s decision
to stop manufacturing carts and start a
more varied business.
“I love the smell of rubber and
building something with my hands, and
we still do that,” Rott said. “But if we
made just one brand, that’s all we’d be
able to do. We’ve got Coke, Pepsi and
Kirkland all at the same time.”
Photo courtesy of Cart Mart Inc.
This is the golf cart that set the standard for
style and performance in the industry.
Printed and distributed by PressReader
C O P Y R I G H T A N D P R O T E C T E D B Y A P P L I C A B L E L AW
PressReader.com +1 604 278 4604• O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y •