SendOutCards Team Awards & Recognition Showcase

SOCSTARS | SUMMER 2014 1
2014 DISTRIBUTOR
OF THE YEAR
CONGRATULATIONS TO
DAVE AND LORI SMITH
PAGE 10
MEET THE NEW
EAGLE’S NEST
PAGE 08
STAY FOCUSED:
BECOME AN EXECUTIVE
PAGE 36
INTRODUCING SENDCERE
™
A GAME-CHANGER FOR
SENDOUTCARDS!
PAGE 38
FEATURING PHOTOS OF CONVENTION, AWARD WINNERS, VIP EVENT & CLOSING PARTY!
:
SENDOUTCARDS TEAM AWARDS & RECOGNITION SHOWCASE | SUMMER 2014

CONTENTS
SOCSTARS | SUMMER 2014 0302 SOCSTARS | SUMMER 2014
The simple yet effective
techniques being taught
during the North American
Road Tour are unifying the
SendOutCards message
and building a global orga-
nization of like-minded
people. No matter your
SendOutCards rank, you
will learn a valuable lesson
from these events.
To register for any Road Tour,
or other upcoming event,
please visit:
www.sendoutcards.com/
upcomingevents
Featuring President
of Field Operations
Steve Schulz
Featuring President
of Field Operations
Steve Schulz
Omaha,
Nebraska
Vancouver,
Canada
Houston,Texas
JULY
26
NOV
1
JULY
31
OCT
4
JULY
26
JULY
31
OCT
4
NOV
1
Saturday, July 26, 2014 – 10 AM to 1 PM (CDT)
Hosted by Kevin Knobbe
at the Marriott Omaha
Omaha, Nebraska
Thursday, July 31, 2014 – 6:30 PM to 9 PM (CDT)
Hosted by the Houston SendOutCards Team
at the Embassy Suites Hotel
Houston, Texas
Saturday, November 1, 2014 – 10 AM to 1 PM (CDT)
Hosted by the Houston SendOutCards Team
at the Trini Mendenhall Sosa Center
Houston, Texas
Saturday, 4 October 2014 – 9 AM to 1 PM (PDT)
Hosted by Phebe Trotman
at the Hilton Vancouver Metrotown
Vancouver, Canada
CONTENTS
04
07
08
10
14
22
24
26
28
29
32
33
34
36
38
SENDOUTCARDS UPCOMING EVENTS
Treat’em Right Semiars
Hartford, Connecticut – September 13, 2014
Vancouver, Canada – November 8, 2014
Big Business Breakthrough Events featuring Kody Bateman
Orange County, California – September 26–28, 2014
Phoenix, Arizona – November 14-16, 2014
Leadership Call
Every Monday at 6 p.m. Mountain Time:
Call 1 (206) 402-0100, PIN 551099#
Executive Leadership Retreat
(by invitation only, for Executives, Senior Executives and Eagles)
Napa, California - October 16-18, 2014
2015 The Magic Begins With You Annual Convention
Anaheim, California – September 9-12, 2015
SOCStars is a recognition publication of Send
Out Cards LLC. Additional copies are available
for purchase in the SendOutCards Gift Shop.
Send comments and suggestions about
SOCStars to marketing@sendoutcards.com.
SendOutCards®
is a registered trademark of
Send Out Cards, LLC, Salt Lake City, Utah.
SendOutCards.com
1825W.ResearchWay,SaltLakeCity,UT84119
(801) 463-3800 phone | (801) 463-3900 fax
support@sendoutcards.com
See it for yourself at www.sendoutcards.com
Contents ©2014 Send Out Cards LLC and its
licensors. All rights reserved. No part of this
publication may be reproduced in any form
without written permission of the publisher.
KODY’S MESSAGE
NEW EXECUTIVE
EAGLE’S NEST
DISTRIBUTOR OF THE YEAR AWARDS
CONVENTION AWARDS GALA
CONVENTION VIP EVENT
CONVENTION CLOSING PARTY
CONVENTION EMPLOYEE AWARDS
INTERACTIVE EXPO
FEED YOUR MIND
NORTH AMERICAN ROAD TOUR
EXECUTIVE RETREAT
2015 ANNUAL CONVENTION
STAY FOCUSED: BECOME AN EXECUTIVE
SENDCERE: A GAME-CHANGER
SUMMER 2014
SENDOUTCARDS CEO
AND FOUNDER
KODY BATEMAN
PRESIDENT OF FIELD OPERATIONS
STEVE SCHULZ
GENERAL MANAGER
JERAME SCHULTZ
VP OF FINANCE
KIM BATEMAN
VP OF MARKETING
VANESSA HUNTER
VP OF COMPLIANCE
GLEN BOGUE
VP OF HUMAN RESOURCES
JANNETTE ROACH
CHIEF TECHNOLOGY OFFICER
STEVE TERRY
CHIEF INFORMATION OFFICER
MATT BAROS
VP OF INTERNATIONAL OPERATIONS
PAUL GERARDIS
VP OF PUBLISHING
MELODY MARLER
GRAPHIC DESIGN
DAVE BAKER
MARKETING TEAM
BO BATEMAN, SAMI BATEMAN,
BRANDON COMSTOCK, AJ HARRIS,
BROOKE JAMES, WHITNEY JENSEN,
EMILY ROBISON, RYAN TRANMER

KODY’SMESSAGE
Many of you joined us at the end of May at our Annual Convention in
our corporate hometown of Salt Lake City. So you’ve seen firsthand what
we’ve been up to for the past 12 months. For those of you who didn’t
make it, here’s a recap of where we are and where we are going.
When we started, SendOutCards was built on the latest and greatest
technology. But as you know, technology has changed a whole lot over
the past 11 years; we’ve had an interesting ride trying to keep up with it.
We have the greatest customer follow-up system in the world, and there
has always been the expectation that we should run on the latest and greatest technology —
and so that’s what we’ve been working on. To help me illustrate what I’m talking about, I want
you to think of the old technology as “flip-phone technology.” We’ll call the new technology
“smartphone technology,” to give you an idea of the progress we’ve made.
In the beginning, we started with what you now know as our Contact Manager. We went out to
businesses and created “campaigns” for them so they could keep in touch with their customers.
This was our customer follow-up system in its infancy. Keep in mind, we were doing all of the
work for them because we had no card editor and no “send” button. Those things came later.
We eventually were able to do variable print-on-demand and we created the card editor. All
of this was done under our original company, Treat’em Right Solutions. When we added the
“send” button, which allowed people to go in and create their own cards, that’s when we be-
came SendOutCards — the company as you know it today. That’s also when the real fun began,
because that’s when the users started piling in quickly and the data started to grow. Then, in
our desire to satisfy the wants and needs of our customers, we added handwriting fonts, sig-
natures, PicturePlus, templates, elements, and gifts. As you can imagine, that is a lot of new
data. As a result, a lot of new users were added because of those new features.
KODY’S MESSAGESENDOUTCARDS CEO KODY BATEMAN
Let me give you an idea of what we’ve done as a team, on that old flip-phone technology: We
have 624,000 active accounts on SendOutCards (not including gift accounts). We have 128,591,486
contacts in our Contact Manager. We have 6,200,000 pictures, 111,400 personal handwriting
fonts, and 472,500 personal signatures stored on that old brick-phone/flip phone technology!
We’ve sent over 107,893,326 million greeting cards and over 3,280,930 gifts. Most importantly
— and this is the part you’ll like best — we’ve paid out over $104,650,974 in commissions. And
we are just getting started!
So, we’ve got all of this stuff going on, all of these users sending cards and gifts every day —
and then comes THE CONVERSION! I want to walk you through that process and why it was
necessary. There were so many things that we wanted to be able to offer you — a new mobile
app, a new website, new reporting features, and much more. But we needed NEW smartphone
technology to support all of these things. So, we recruited a dream team of programmers to
come to Salt Lake City and build the new foundation for SendOutCards. They had to take all of
the functionality of the old website and database and move it all over to the new 2014 technol-
ogy. After months of preparation, this is what happened on April 22. I know it took some time to
work out the kinks, but everything is on the new platform now and it’s all the latest technology.
Most importantly, it is technology that is scalable and will grow with us. This is highly sophisti-
cated technology and nobody else has it! CONTINUED NEXT PAGE >
It Takes an Evolution
To Create a Revolution!The Kindness Revolution Has Begun
OLD SENDOUTCARDS ARCHITECTURE NEW SENDOUTCARDS ARCHITECTURE

NEWEXECUTIVE
KODY’SMESSAGE
SendOutCards was the answer
to Callie Shields’ prayers when
she found herself working in the
corporate world, and she real-
ized she didn’t own her own life.
She was spending most of her
time traveling, building someone
else’s dream. As a University of
Notre Dame graduate and suc-
cessful businesswoman, Callie
was determined to find balance
in her life.
Despite her six-figure income,
Callie was seeking something
money can’t buy: She wanted
to create happiness and find
purpose in her life. Being the
intelligent, vivacious woman that
she is, she turned to network
marketing for her answers. Since
Callie wasn’t prepared to imme-
diately transition from a corporate
income, she started building
SendOutCards part-time. It didn’t
take long before she was in love
with everything SendOutCards of-
fers, and found both balance and
purpose.
“I wouldn’t have met some
of my best friends if it wasn’t
for this business,” Callie said.
“I knew in my heart that Send-
OutCards was the answer to the
question of how I would get con-
trol of my life. Hands down, it’s
the smartest business decision
I’ve ever made.”
Her strong, positive attitude
and determination are two of the
characteristics that allowed Cal-
lie attain her goal of reaching the
rank of Executive just before the
Annual Convention. And we are
very proud to have the opportu-
nity to salute her success!
“In my head, Notre Dame and
network marketing did not go
together, but in my heart, I knew
SendOutCards was the answer
to my prayers. Now I am proud
to say that I am a Notre Dame
graduate and a network market-
ing professional.”– CALLIE SHIELDS
CONGRATULATIONS TO CALLIE SHIELDS - NEW EXECUTIVE
NEW EXECUTIVE
You are going to see some amazing new things come from SendOutCards because of this
new platform and new technology. In addition to the mobile application, new website, new re-
porting features, and a cool new social platform called Sendcere (a massive game-changer!),
we are also in the process of building a global API (Application Programming Interface) that
will allow us the flexibility to communicate with printers and CRMs all over the world. We have
capabilities that nobody else has and we will be known as the premier customer follow-up
system in the world. We fully intend to leverage the power of social media and the power of
technology to give you the tools you need to help us grow. You could take any one of the things
I mentioned and create massive growth with it. But I’m not satisfied with that. I want MORE! I
want SendOutCards to add over a million new users within the next 12 months, and now that
we have Sendcere, that number might even be conservative. We are going to leverage what the
marketplace wants from us and inspire what they need from us, which is a way for them to act
on their promptings and reach out in kindness.
As we continue to test Sendcere, SOC 2.0, and the mobile app, I invite you to prepare for this
growth by beta testing Sendcere. In addition to sending a card a day and a gift a week, I want
you to go into your card editor and create greeting cards and then I want you to hit that green
“collect card on Sendcere” button so your card will be visible on this powerful new social
sharing platform. We’ve created the framework for Sendcere, but it is up to all of you to make
it the robust visual card-sharing platform that it’s destined to be. I truly believe Sendcere is go-
ing to completely revolutionize the way we do business and generate a tremendous opportunity
for everyone involved in SendOutCards.
The other thing I want you to do in preparation for our growth is plug into our Simple Success
System. Do you all remember the “drip-drip-drip” story Jimmy Dick shared at Convention? He
said you could take just a single drop of water every day, and let it drip onto granite, and over
time — drip, drip, drip — it would bore a hole straight through that granite. He compared that
to our Splash Pak activations: Just one a day, over time, will create a whole lot of new users
in your organization. And that just happens to be the same activity that will help you qualify
for the Manager Bonus Pool each month. I’m not asking you to do anything different; just be
consistent. Failure cannot handle consistency!
We are on this journey together. I appreciate each one of you for helping to spread this mes-
sage of kindness to the world. We have what other people need and we will not stop until the
world listens!
Your friend,
Kody B

EAGLE’SNEST
EAGLE’S
NEST
Throughout the year, we have
the privilege of inviting the
company’s finest distributors
to be part of the elite Send-
OutCards advisory board, the
Eagle’s Nest. Each Eagle’s
Nest member takes an active
role in making strategic busi-
ness decisions with corporate
leaders on weekly Eagle’s Nest
conference calls, receives VIP
status at corporate events, and
participates in beta testing of
new products and tools before
they are officially launched.
This Eagle’s Nest is
comprised of our current
Eagle Distributors, the top 15
sponsoring distributors from
January through June 2014,
and select distributors chosen
by our permanent Eagles Nest
members.
These individuals have
the BDABB message in their
minds and changing lives one
card, one gift, and one oppor-
tunity at a time in their hearts.
We thank each of them for all
they give to the SendOutCards
community. They are truly the
magic behind SendOutCards.
Jordan Adler: Eagle
DeMarr Zimmerman: Eagle
Bob & Betty Ann Golden:
Eagles
Michael Caruana: Sr. Manager
Kirk Gunderson: Sr. Manager
Shane and Cindy Hicks:
Sr. Managers
Billy Aycock, Jr. : Sr. Manager
Cindy Dickson: Sr. Manager
Mike Roy: Executive
Paul and Tara Rising:
Sr. Managers
Jackie Ulmer: Sr. Manager
Andy Fulghum: Sr. Manager
Monica Ramanathan:
Sr. Manager
LorenzoandNishaFerdinands:
Sr. Managers
Christine Handy-Collins:
Manager
Sara Smith: Sr. Manager
Dhea Bartlett: Sr. Manager
Dave and Lori Smith:
Sr. Executives
Jules Price: Executive
Phebe Trotman: Executive
Callie Shields: Executive
Steve and Gayle Zientek:
Sr. Managers
Geri and Mark Whaley:
Sr. Managers
Melissa Barlock:
Sr. Manager
Not pictured: Jason Wynne

DISTRIBUTOROFTHEYEAR
Anyone who knows Dave and
Lori Smith realizes that the Dis-
tributor of the Year award truly
could not have gone to a more
deserving or humble pair of re-
cipients. Although they had been
among only eight distributors
nominated for this prestigious
award, Dave and Lori confessed
that they had not put too much,
if any, thought to the idea they
would actually win.
“Winning Distributor of the
Year was honestly one of the
furthest things from our minds,”
Dave joked. “It’s humbling, and a
huge honor we’ll use to mark an-
other life-changing milestone on
this exciting road we’ve traveled
with SendOutCards.”
Though winning this presti-
gious award may have come as a
surprise to Dave and Lori, it was
anything but that to the raucous,
wild crowd that erupted as the
winner was announced. The list
of nominees for this one award
read like a veritable “who’s who”
of SendOutCards VIPs. Once
again, congratulations to all of
those nominated: Linda Thomas,
Michael and Suzy Duffy, Phebe
Trotman, Laurie Delk, Todd Fal-
cone, Jules Price, and Mike Roy.
Despite having had quite a
celebrated year, Dave and Lori
immediately went back into ac-
tion right after convention.
Dave and Lori were also rec-
ognized as being among the elite
group of million-dollar earners.
With that, their continued goals
include developing an insane
amount of residual income over
the next few years, as well as
their push to rank advance to
Eagle before the next convention.
“We need to keep our focus on
the goals of others, which will re-
sult in our advancement to Eagle.
But more importantly, helping
our team achieve Manager, Se-
nior Manager, and Executive, and
celebrating those rank advance-
ments with them, also helps us
reach our goals faster and in a
more rewarding way,” Lori said.
Send, Splash, and Teach — this
is the focus Dave, Lori, and their
team have to build this business
daily.
“This business is a business
— not a hobby,” Dave said. “It
needs to be treated as such. But
the cool part of that is there are
others to help us learn a simple
system and go out and get our
piece of this billion dollar move-
ment.”
“We are so excited for the new
marketing around things like
Splash Paks and Sendcere,” Lori
said. “We believe Sendcere is
bringing in a greater opportunity,
where success in this company
is faster, quicker, and better than
ever before. And just you wait —
you haven’t seen anything yet! The
future is full of endless possibili-
ties.”
DAVE&LORI SMITH2014 DISTRIBUTOR OF THE YEAR
FROM LEFT, VANESSA HUNTER, VP OF MARKETING; DAVE AND LORI SMITH, 2014 DISTRIBU-
TOR OF THE YEAR; STEVE SCHULZ, PRESIDENT OF FIELD OPERATIONS.
DAVE AND LORI SMITH - 2014 SENDOUTCARDS DISTRIBUTOR OF THE YEAR

EXECUTIVE
RETREAT
*October
16–18, 2014
Join us in Beautiful
for
SENDOUTCARDS 2014
*This is an exclusive invitation for
our Executives, Senior Executives
and Eagles.
*Become an Executive by September
30th to be invited to attend this
exceptional retreat!
At the
WESTIN
VERESA
California
Napa Valley
*STARTING PRICES BASED ON STANDARD OCCUPANCY. FIRST NIGHT’S DEPOSIT REQUIRED WHEN RESERVING.
Jules Price is no stranger to the
SendOutCards stage, as a popular
trainer at the Treat’em Right Semi-
nars and the author of Secrets
from the SOC Drawer. So it was no
small surprise to see her capture
this year’s coveted Runner-up
Distributor of the Year award.
“What an incredible honor!”
Jules said. “Throughout my seven-
and-a-half years in this business,
I’ve been so passionate about not
only sharing the gift of SendOut-
Cards with others every day, but
equally passionate about helping
other distributors shorten their
learning curve, arm them with ver-
biage, and strengthen their mind-
set to overcome their obstacles in
whatever small ways I can.”
One of the best things about the
profession of network market-
ing, Jules said, is that everyone
can win together. “If I think back
on the most significant triumphs
and highlights throughout my SOC
journey, without exception they
have all been instances where
someone has told me how my
words or actions helped them or
made an impact,” Jules said. “And
now to be recognized by SOC for
making a contribution through the
years is an amazing feeling!”
Jules finds the best way to
hone her business is to continu-
ally clean the slate, refocus, find
her passion, make a decision,
and set her vision.
“It is so easy to get discouraged
in this business, especially when
people do it ‘on the side,’” she said.
“So if things get difficult, it’s easy
to come to a screeching halt! But
simply taking a moment to refocus
on what you want and finding the
‘charge’ of why you’re doing the
business does wonders. When we
get disappointed by setbacks, we
have to push through them. It’s
only in moments of uncertainty
that we push ourselves, better
ourselves, and realize ourselves.”
A great concept to remember,
is “start right where you are.” If
more people just made a decision
to start, without thinking they
need to know something else or
do something else first, more
people would experience success
earlier on. So start where you
are, and go!
“The power to stay motivated
comes from within YOU, or else
you’ll be letting other people dic-
tate your dreams AND your ability
to reach them,” Jules said. “My
goals in this business are huge,
and they grow every day as I realize
the vast potential for us to be able
to share this gift with the world.”
The best part about SendOut-
Cards? It’s fun! “I believe with
all my heart that everyone in the
world should at least know about
this tool and have the opportunity
to become a customer,” Jules
said. “And showing someone how
to send a card on our system is
fun! So that makes it easier to
bring it up to people, show them
what we offer, and then simply let
them decide whether they want
to be a customer or a distributor.
Because everyone in the world
could be a customer, that makes
it a pretty great reason to be a
distributor and get paid on people
using this wonderful service! My
belief in that comes across when
I share this, which helps other
people see it too.”
And it’s not a business that can
be built by accident, she added.
“If you THINK about the business
a lot without actually working the
business, you are doing yourself
and others a disservice. Our only
job is to share it with them to
offer them the same gift that you
were offered.”
2014 RUNNER-UP DISTRIBUTOR OF THE YEAR
JULES PRICE
JULES PRICE

AWARDSGALA
Duringthe2014RevolutionConvention,weintroducedourfirst-everAwardsGala,
wherewe presented many awards to our deserving distributors. Our guests en-
tered the event hall on a red carpet to the sustained applause of SendOutCards
Cast Members, who lined both sides of the carpet. This was truly a night with the
stars! Congratulations to all of our winners and nominees – we are extremely
proud to have so many outstanding individuals in our company.
Rookie of the Year Billy Aycock
The nominees in The Rookie of the Year category began their business in 2013 or 2014. These distributors have
quickly shown their presence in the SendOutCards community by soaring high and proving they have a positive
attitude and are determined to succeed. They are our rising stars! The 2014 nominees were Shane and Cindy
Hicks, Billy Aycock, Michael and Kacey Picou, Rick Shivers, and Tom and Kari Myronuik.
Senior Manager of the Year Callie Shields
Our Senior Manager of the Year nominees have been an unstoppable force with one mission in mind — to
reach the Eagle rank. These individuals are a force so powerful in the community they are undoubtedly well on
their way to boundless SendOutCards success. The 2014 nominees were Tom Signorello, Callie Shields, Dhea
Bartlett, Melissa Barlock, Lee Cummins, Andy Fulghum, and Lorenzo and Nisha Ferdinands.
AWARDS
GALA

AWARDSGALA
Trainer of the Year Phebe Trotman
The nominees for this award are distributors who have provided training to distributors of all ranks, regard-
less of location or downline affiliation. They consistently strive to support others in their quest for success. They
understand hard work and dedication and put the success of others at the forefront of their activity. The 2014
nominees were Luis and Heather Garcia, Jordan Adler, Linda Thomas, Jimmy and Kathy Dick, Phebe Trotman,
Dhea Bartlett, and Kathy Paauw.
Circle of Excellence Award Winners Ben Beeler and Melinda Russell
The recipients of the Circle of Excellence Award are recognized for making a contribution to the entire Send-
OutCards community. They’ve proven that they selflessly reach outside of their organizations and go above and
beyond to lift others up.
The Revolution Global Ambassador Luis and Heather Garcia
Throughout the year, at each of the Treat’em Right Seminars, we award a deserving distributor the REV Award.
What is unique about this award is that the nominations come from the entire SendOutCards community, with
all distributors having a vote. At our Annual Convention, one of these people is chosen to represent the team as
the Revolution Global Ambassador. The nominees were Susan Corbett, Mike Charbo, Michael and Suzy Duffy,
Marilu Cadilla, Ben Beeler, Carolyn and Dean Gialamas, Laurie Delk, Luis and Heather Garcia, and Mike and
Tessa Stowe.
Circle of Excellence Award Winner Julie Hansberry

AWARDSGALA
Circle of Excellence Award Winner Kathy Paauw Circle of Excellence Award Winner Lee Cummins
Circle of Excellence Award Winner Laurie Delk Circle of Excellence Award Winners Lorenzo and Nisha Ferdinands

AWARDSGALA
Circle of Excellence Award Winner Melissa Barlock Circle of Excellence Award Winners Steve and Gayle Zientek
Circle of Excellence Award Winner Michele Reynolds Circle of Excellence Award Winner Tom Signorello

VIPEVENT
We have an elite group of distributors in the
SendOutCards family, known as the VIPs. These high-
achievers have earned this status by working hard,
sharing the SendOutCards message, and motivating
their teams daily. Being a SendOutCards VIP means
getting the VIP treatment. And during convention, our
VIPs received that and more!
VIP STORE TOUR
Following the VIP registration, our VIPs enjoyed
early access to our Convention Store from 12 p.m. to
2 p.m., during the general registration. Jodi Bateman
and Vanessa Hunter guided these special guests
through the store for a first glimpse at the new gifts.
VIP DINNER AT LA CAILLE
As the evening drew near, our VIPs donned their
best black-tie attire and headed out to exquisite La
Caille for dinner. Special guests and newest execu-
tives, Phebe Trotman and Callie Shields, made a
grand entrance by helicopter, arriving to the cheers
of the crowd below!
Congratulations to all of our VIPs. We thank you for
your inspiration and dedication!
VIP
EVENT
Founder and CEO Kody Bateman and his wife Jodi,
left, enjoyed the evening along with Eagles Bob and
Betty Ann Golden.
Linda Thomas, left, joined Joy and Mark Klohonatz for
a relaxing and delicious five-star dinner.
President of Field Operations Steve Schulz always
makes sure to bring a smile and is surrounded by
great people everywhere he goes. He is joined here
by (from left) Janice Perry, Donna Rooney, and Callie
Shields.
VIP guests networked and met new friends. From left:
Mark Dana, Jules Price, Justin Hart, Roz Price.
Women empowering women! From left, Laurie Hayes,
Mary Jean Schmunk, Cyndi Dady, Vanessa Hunter and
Miriam Dady.
Some of SendOutCards’ beautiful VIPS ready for a
great night. From left: Monica Ramanathan, Fran
Treloar, Jennie Leonard, and Joyce Marcinizyn.
Newest Executives Callie Shields, left, and Phebe
Trotman received the ultimate VIP treatment as they
were flown into dinner on a private helicopter.
You can’t beat a chance to network with other field
leaders. From left: Cynthia Powell-Doyle, Mark Dana,
Casey Eberhart, and Jordan Adler.
A group of many Distributors of the Year – past and
present! From left: Evelyn and DeMarr Zimmerman,
Kathy and Jimmy Dick, Dave and Lori Smith.

CLOSINGPARTY
24 SOCSTARS | SUMMER 2014 SOCSTARS | SUMMER 2014 25
Traditionally, at the end of each Convention, we
gather as a SendOutCards family — employees
and distributors alike — to celebrate the closing of
this annual event. The theme for this year’s closing
party was SOC Superheroes, and our guests fully
embraced the theme and let their creativity shine
through!
The event featured live music and entertainment,
delicious refreshments, and, of course, plenty of SOC
Superheroes. In true SendOutCards style, awards
were given to the Best Group, Most Creative, and
Most Authentic Superhero-inspired costumes. The
themed photo booths and oversized decorations were
a huge hit and served as a fantastic backdrop for the
photos taken throughout the evening.
What a wonderful end to an exceptional week of
recognition, announcements, interaction and rela-
tionship building!
CLOSING
PARTY
S U P E R H E R O
Batman joins Vanessa Hunter, left, Steve Schulz, right,
and Steve’s family.
The Wonder Women ladies sported matching outfits
and a strong arm for justice.
This assembly of Superman heroes banded together
for a fun evening.
These Lego Movie construction workers proved that
“Everything is Awesome!”
A few of our very own SendOutCards Wonder Women
posed for a great snapshot.
Our live entertainment added fun color to the party
with these brightly printed outfits.
Our music producers gathered around Sandy Morgan,
who was our very own SendOutCards Superhero.
Crime-fighting Power Rangers make an
awesome and fun Superhero group.
The SOCettes sported identical costumes.

EMPLOYEEAWARDS
26 SOCSTARS | SUMMER 2014 SOCSTARS | SUMMER 2014 27
At every convention in SendOutCards history we
have featured various awards for our distributors,
including the prestigious Distributor of the Year
Award. This year, we added a twist with our first-ever
SendOutCards Awards Gala. We rolled out the red
carpet for an entire evening session of Hollywood-
style awards and recognition. In a show of unity and
appreciation, the Corporate staff lined both sides of
the red carpet and applauded the distributors as they
entered the venue.
Kody Bateman has worked hard to create a family
culture within the SendOutCards community, and
this year he was adamant that we recognize the ac-
complishments of our world-class Corporate staff,
alongside our acclaimed distributors. The Send-
OutCards Corporate Executive Team, along with the
Eagle Distributors, presented awards to staff from
each department.
Congratulations to our corporate staff award win-
ners! We are so proud of you and look forward to a
bright and productive future together!
EMPLOYEE
AWARDS
S O C C O R P O R AT E
Most Valuable Player: Matt Baros, center, Chief
Information Officer. Award presented by Eagle
Distributor Jordan Adler, left, and Kody Bateman.
Accounting and Compensation Employee of the
Year: Rachel Bowen. Award presented by VP
of Finance Kim Bateman (not pictured), VP of
Compliance Glen Bogue, left, and Kody Bateman.
ITS Employee of the Year: Colin Salomons. Award
presented by Chief Technology Officer Steve Terry,
left, and Kody Bateman.
Manager of the Year: Walter McFashion.
Award presented by Eagle Distributor DeMarr
Zimmerman, right, and Kody Bateman.
Distributor Services Employee of the Year: Sandra
Thornton. Award presented by VP of Human
Resources Jannette Roach and VP of International
Operations Paul Gerardis, left, and Kody Bateman.
Marketing and Design Employee of the Year: Emily
Robison. Award presented by VP of Marketing
Vanessa Hunter and President of Field Operations
Steve Schulz, left, and Kody Bateman.
Employee of the Year: Shua Moon. Award
presented by Eagle Distributors Betty Ann and Bob
Golden, right, and Kody Bateman.
Gifting and Publishing Employee of the Year: Ashley
Gladhart. Award presented by VP of Publishing
Melody Marler, left, and Kody Bateman.
Production and Facilities Employee of the Year:
Robert Smith. Award presented by General
Manager Jerame Schultz and Kody Bateman.

BOOKOFTHENONTHCLUB
INTERACTIVEEXPO
The SOC Expo provided an op-
portunity for attendees to learn
more about the exciting technolog-
ical announcements, such as SOC
2.0, the mobile app, and Sendcere,
from the ITS and marketing/field
operations departments.
But that was just the begin-
ning! The festival-like atmosphere
was enhanced by various games,
demos, and gifting samples.
The compliance/finance depart-
ment had a “money machine”
where people had the opportunity
to step inside and grab SOC bucks
that they were able to spend in the
Convention store. And it was nearly
impossible to miss the huge robot
built by the shipping department —
a popular photo opp for many expo
guests! Shipping also created a fun
opportunity for people to build their
own brownie gift pack and send it
to a real recipient, right from the
Expo. Needless to say, that was a
very popular booth!
In addition to the games and
delicious product samples pro-
vided by the gifting department,
there were also learning oppor-
tunities provided by customer
support and the chance to interact
with SOC corporate staff members
and other Convention attendees
throughout the entire Expo Hall.
As people visited our brand new
publishing department booth, they
had the chance to contribute to
a real story in the making, while
learning all about the self-publish-
ing process.
Everyone was in high spirits as
they snapped pictures at the vari-
ous photo booths, including one
with a giant million dollar check,
and jumped into the “talk spots”
for an opportunity to make a new
friend! Founder and CEO, Kody
Bateman spent plenty of time
in one of those talk spots before
heading over the media center for
a lively and humorous interview.
Our international team hosted
the media center booth, which
gave our Eagles and other leaders
the chance to pepper other people
with various interview questions,
all of which was broadcast to a live
audience.
At the end of the day, our Con-
vention attendees left the Expo
floor raving about what a unique
and inspiring company SendOut-
Cards is and how fortunate they
are to be a part of the Kindness
Revolution!
SendOutCards has implemented
a Book of the Month Club to help
you feed your mind throughout the
year. Each month, we choose one
book to help you continue your own
personal development journey.
If you haven’t read these books,
we suggest you send yourself one
with a card today! And if you have
these books and love them, please
consider sending them with a card
to someone you care about. These
books offer valuable insight for
your network marketing business
as well as your personal life.

June selection: Beach Money®
by Jordan Adler
Why can’t your office
view be the ocean’s
horizon? Why can’t
the sounds of your
office be the waves
moving in and out with the tide?
Why can’t your business attire be
shorts and sandals? In his best-
selling book Beach Money, author
Jordan Adler teaches you how to
compress a 30-year career into
three to five years. Through creating
a large residual income in net-
work marketing, you can fit a work
schedule around your free time and
live life to the fullest!
July selection: Dance of Victory
by Sandy Morgan
Born with cere-
bral palsy, Sandy
Morgan’s parents
struggled to cope
with what was, at
the time, a very mysterious disease.
After much physical therapy and
failing to gain complete control of
her rigid and rebellious muscles,
Sandy’s beautiful and powerful
mind was developing. Later in life,
Sandy became a role model and
activist, creating awareness for
the disabled communities. Dance
of Victory celebrates a persistent
and intelligent woman whose
mind never stops and body never
began. Her legacy is one that paved
the way for future generations of
disabled individuals to have access,
independence, and equality.
FIRST-EVER EXPO A RESOUNDING SUCCESS BOOK OF THE MONTH CLUB
INTERACTIVE EXPO FEED YOUR MIND
According to many of our attendees, one of the highlights of the Revolution Convention
was the first-ever interactive Expo, with demonstrations and info booths featuring every
department from SendOutCards.
FOUNDER AND CEO KODY BATEMAN SHARES CONVERSATION WITH EXECUTIVE LINDA
THOMAS IN ONE OF THE “TALK SPOTS.”

Home & Office RemembranceGourmet Foods Kids & Teens
Pets Card Size GiftsInspiration
The SendOutCards
Summer Gift Guide
is available now!
Send one with a card
or purchase them in
the Gift Shop.
GIFTS TO HEARTS THISHot Warm Summer

EXECUTIVERETREAT
NORTHAMERICANROADTOUR
Every year we gather our
SendOutCards leaders for a
weekend of training, relation-
ship-building, and celebration.
Set in beautiful Napa, California,
the 2014 Executive Retreat will
prove to be the experience of
a lifetime. Planned for prime
harvest season, there is no bet-
ter time to visit Napa Valley and
cross this off your bucket list!
This is an invitation-only event
for Executives and above, but
anyone who reaches Executive
level by September 30, 2014,
may still be included. Don’t miss
out on the opportunity to share
this exclusive experience with
other top leaders — this is what
memories are made of!
The North American Road Tour is taking the
SendOutCards community by storm! President of
Field Operations Steve Schulz travels the world with
top leaders in SendOutCards, to guide you through
the simplicity of the Simple Success System and
the power of the SendOutCards Opportunity. These
simple yet effective techniques are unifying the Send-
OutCards message and building a global organiza-
tion of like-minded people.
Whether you are a brand new Marketing Distribu-
tor or a SendOutCards veteran, you will take away
valuable information every time Steve takes the
stage. Not only can you take a road trip to see one of
these events, but Steve can also come to your city!
Requirements to host an event in your city as well
as an agenda for the event are outlined below. For
a full listing of events visit www.sendoutcards.com/
upcomingevents.
Requirements to Host a Road Tour Event
• A minimum of 100 distributors and guests in
attendance.
Host City Responsibilities
• All expenses including meeting venue, name
tags, Steve’s hotel accommodations, and trans-
portation from the airport to the venue.
• Supply a volunteer team to help with registra-
tion, greeting of distributors and guests.
• Supply a backup LCD projector and laptop com-
puter with sound.
• Hook-ups to the microphone system or speak-
ers for Steve’s computer.
SendOutCards Corporate Responsibilities
• SendOutCards will be responsible for Steve’s
airfare to the event.
Meeting Room Set-up
• Theater style seating.
• An area for a stage if there are more than
200 people in attendance {4 x 8 minimum}.
• Eight- to 10-foot screen on the floor next to stage.
• Table and power for computer and LCD
projector in front of screen.
• One lavaliere microphone.
• One handheld microphone.
• Two registration tables outside meeting room.
• Music.
Event Agenda (Daytime event)
9:30 a.m.-10:00 a.m......................................Registration
10:00 a.m.-10:05 a.m................Welcome/Speaker Intro
10:05 a.m.-10:30 a.m........................Standard Business
Presentation
10:30 a.m.-10:40 a.m...............Closer and Testimonials
10:40 a.m.-11:00 a.m..............Sign up New Distributors
11:00 a.m.-12:15 p.m...Simple Success System Training
12:15 p.m.-12:45 p.m....................................Recognition
Event Agenda (Evening event)
6:30 p.m.-7:00 p.m........................................Registration
7:00 p.m.-7:05 p.m...................Welcome/Speaker Intro.
7:05 p.m.-7:30 p.m.....Standard Business Presentation
7:30 p.m.-7:40 p.m...................Closer and Testimonials
7:40 p.m.-8:00 p.m..................Sign up New Distributors
8:00 p.m.-9:15 p.m. ...Simple Success System Training
EXECUTIVE LEADERSHIP RETREAT IN NAPA VALLEY
2014 EXECUTIVE
RETREAT
NORTH AMERICAN
ROAD TOUR 2014

2015CONVENTION
Every year the SendOutCards
Annual Convention gets better
and better! This is the not-to-be-
missed event of the year, which
means you need to mark your
calendar for the 2015 Convention
right now! We are thrilled to an-
nounce that our 2015 “The Magic
Begins With You” Annual Conven-
tion will be held at the Disneyland®
Resort hotel.
Join us for an engaging family-
friendly event where you will cap-
ture the power of SendOutCards
through motivating trainings and
inspiring speakers, while your
youngsters enjoy the “happiest
place on earth.” This Convention
will be a magical event where you
will continue to see and feel the
importance of gratitude, and learn
how to utilize this to boost your
own business.
2015 CONVENTION HOTEL
We have arranged corporate
rates at the Disneyland Resort
hotel.
Disneyland Resort Hotel
1150 Magic Way
Anaheim, CA 92802
The standard room (one to four
occupants) is $194 per night. You
may book directly online 24/7 at
www.mydisneymeetings.com/
gdsi15c, or call (714) 520-5005
Monday through Friday, 8 a.m. to
5 p.m. (PDT).
SEPTEMBER 9–12 IN ANAHEIM, CALIFORNIA
“THE MAGIC BEGINS WITH YOU”
2015 ANNUAL
CONVENTION
KODY AND JODI BATEMAN ENLISTED THE HELP OF THEIR THREE GRANDCHILDREN TO
ANNOUNCE THE LOCATION OF THE 2015 ANNUAL CONVENTION.

The number one factor that stops a new Mar-
keting Director in their tracks is the fear of rejec-
tion. That paralyzing fear steals the dreams of
many great people. One way to minimize this fear
is to have a system that allows everyone to suc-
ceed. SendOutCards is not about YOU enrolling
thousands of people personally: It’s about a few,
who get a few, who get a few.
“The Simple Success Training System” was de-
signed to do just that. The system is easy. Leverage
the power of the product by showing someone how
to send a card and ask them to watch three short
videos. Make sure you do both steps. Let the system
do the sorting. You are looking for “ones” and “twos.”
The people who are ones want to build a SendOut-
Cards business, and twos want to be customers.
Knowing that your small business plan is to just
use the system will diminish the fear factor. Prac-
tically EVERYONE can give stuff away. If you teach
your MDs to do the same, your group will grow
very quickly.
Promoting to the rank of Executive has never
been easier. To become an Executive, you need to
be a Senior Manager and have five Senior Manag-
ers in your Senior Manager group. Now let’s break
that down. You need five Marketing Distributors
who each have 15 Marketing Distributors in their
group. Three personally sponsored Marketing Dis-
tributors who meet the customer requirement pro-
motes someone to Manager. Three more person-
ally sponsored Marketing Distributors and a total
of 12 Marketing Distributors in the Manager group,
who all meet the customer requirement, promotes
someone to Senior Manager. (You must also be
Q-qualified to promote to Manager or higher, and
have $93 in personal and customer volume.)
Focus on the promotion of those five people.
Get lost in their promotion and practically move
in with them. Your total focus is helping them
get promoted to Senior Manager. Use the Senior
Manager Worksheet in the downloads section of
your website to track your progress or the prog-
ress of these five Marketing Distributors.
Let’s be perfectly honest. You can learn this
business over lunch. It’s simple and straightfor-
ward. The mind game will be your toughest foe. If
you are mentally tough, you will be unstoppable.
Remember, without doubt, fear, worry, and stress,
you will never develop mental toughness. Doubt
will take you out of action, and action will take you
out of doubt. Don’t worry about the ones who say
no. You don’t need very many yeses to create a
million-dollar lifestyle.
Successful marketers have always written their
own tickets. Once you decide to become mentally
tough, the battle isn’t over, but the outcome is
pre-determined.
The Eagles wrote a song with lyrics that said,
“Often times it happens, that we live our lives in
chains, and we never even know we have the key.”
Don’t live your life in regret knowing you had the
secret of how to make it big. The possibilities are
endless. It all starts with YOU!
STAYFOCUSED
BECOMEANEXECUTIVEB Y S T E V E S C H U L Z
Steve Schulz is President of Field Opera-
tions at SendOutCards. He has 23 years of
experience in network marketing – build-
ing an organization of more than 170,000
independent distributors and earning
more than $15 million.

SOCSTARS | SUMMER 2014 3938 SOCSTARS | SUMMER 2014 < SCAN THE CODE FOR OUR
2015 CONVENTION PROMO VIDEO
For a limited time, convention early bird pricing is
available for $99. Don't miss out and register today!
Visit: http://2015magicconvention.eventbrite.com
at Disneyland® Resort in Anaheim, California
The
begins with
2015 Annual Convention
AS TO DISNEY PHOTOS, LOGOS,
AND PROPERTIES: ©DISNEY
It has been said that what digital photos did for
the photography industry, Sendcere will do for the
greeting card industry. Are you thinking that’s a
bold statement? Well, consider this: Over 70 mil-
lion people use Pinterest, and it was the fastest
growing social network in 2013; Facebook has
over 1.1 billion users; Twitter has over 238 million
users; and Google+ has over 500 million users
and adds 25,000 new ones every single day.
Now why is that significant? Well, Sendcere will
interface with ALL of those platforms! From a
social sharing standpoint, Sendcere is poised to
capture the attention of every one of those users,
in the very arena they are already playing in.
What do I mean by that? When you share a
greeting card from Sendcere to your wall on
Facebook, you are exposing that card to all of
your friends, and potentially all of their friends
and so on and so on and so on. It works the same
way on Pinterest, Twitter and Google+, maximiz-
ing the exposure of Sendcere through all of those
social platforms.
Embracing our open sharing philosophy, the
SendOutCards community is committed to build-
ing a full library of greeting cards that will attract
people from all walks of life and all professions.
Whether someone is looking for something as
simple as a birthday card or as sophisticated as
a business follow-up card, Sendcere has it all!
With that kind of mass appeal, it’s easy to see how
Sendcere will quickly become a viral phenom-
enon. Wouldn’t you like a piece of that action?
This is the fun part! Let’s go back to that card
you shared from Sendcere to your Facebook wall.
Let’s say your friend happened to like the card
and clicked on it. Your friend would be directed
to Sendcere and he would be able to send the
very greeting card you shared, or he may browse
through the entire Sendcere offering of cards and
select a different one. Either way, regardless of
which card he chooses to send, through the magic
of technology, he will become your SendOutCards
customer. He may continue on as a customer for
as long as his heart desires, but as we all know,
the fortune is in the follow-up! So now might be
a good time to contact him and offer to show him
a few short videos that will explain the SendOut-
Cards Business Opportunity. Since he has already
experienced the power of Sendcere and the ease
of becoming a customer, chances are he will
choose to join you in this business venture. Even
if he chooses to remain a customer, guess where
he is going to look for his next birthday or anniver-
sary card? You got it — Sendcere!
What we have done here is expose the power
of our best product — the greeting card — by un-
leashing the creativity of our entire SendOutCards
community while harnessing the power of social
media, and all in one amazing new visual social
sharing platform known as Sendcere.
If you are not already a SendOutCards distribu-
tor, NOW is the time to join us. We are poised for
explosive growth and exposure using Sendcere.
Think about this: Pinterest grew from 20 million
users to 48.7 million users, more than doubling
its size, in a single year, and Facebook grew from
145 million users to 608 million in just two years.
Will you be a part of the Sendcere growth phe-
nomenon? If not now, when? It’s OUR time!
B Y V A N E S S A H U N T E R
What do you get when you merge the greeting card industry with a robust new social sharing platform
that allows people to share their creations and browse other people’s creations? SENDCERE! By all
indications, Sendcere will change the way we do business. It’s such a unique and dynamic social card-
sharing platform that it’s hard to imagine life without it, and we are still only in the beta testing phase!
A GAME-CHANGER
FOR SENDOUTCARDS
Vanessa Hunter is Vice President
of Marketing at SendOutCards. She is
a sales, marketing, and operations
professional who has over 22 years of
experience in the network marketing
profession.

40 SOCSTARS | SUMMER 2014
Where is Trending!Trending!Sending
Collect
Favorite
Favorite
Collect
Sendcere™
is the newest innovation from SendOutCards®
that
allows you to share your card creations with SendOutCards users
and the world. Sendcere provides a visual display of greeting cards
that can be shared on the most popular social media outlets.

SendOutCards Team Awards & Recognition Showcase

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