1. 5
!
July 9, 2014
To Whom It May Concern,
I’m writing this letter on behalf of Breanna Harvey to share details of her part-time
externship at Salter>Mitchell.
Under my direction, Breanna was assigned tactics to execute several public relations
campaigns – promoting the corporate social responsibilities of Bank of America in
Jacksonville, Orlando and Tampa Bay, pitching a new-to-market beverage that
celebrates the 850 region (securing the client’s first-ever TV appearance!), and helping
further the mission of The Able Trust, a nonprofit that helps persons with disabilities find
meaningful work.
In each campaign, Breanna was instrumental in helping Salter>Mitchell deliver results.
For example, she pitched news releases to reporters in our target markets and actively
participated in brainstorming sessions for client projects, providing useful insights and
suggestions. She helped promote and staff FPRA events. She tracked media coverage
for several clients in several markets and put together client clipping reports.
Needless to say, I have been impressed with her work here at Salter>Mitchell and I
believe she will be an asset to any PR department or communications firm.
Please feel free to contact me at (850) 681-3200 or via email at
Stefanie.stricklin@saltermitchell.com if you have additional questions.
Sincerely,
Stefanie Stricklin
Project Manager