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Digital Business
Fundamental Digital Business Models
There are three
fundamental
digital business
models:
• e-business.
• e-commerce.
• m-commerce.
E-Business
E-Commerce
M-
Commerce
Three key trends in Digital Business
The McKinsey consultancy, in its report
published in May 2012 Mckinsey
Global Survey recomends to managers
take on three key trends in digital
business.
• Big data and analytics
• Digital marketing
• New delivery platforms like
cloud computing and
mobility.
Electronic Business (e-business)
The term e-business was coined by IBM
(International Business Machines) in 1996. It
was then redefined in 2001 as a business
process transformed to enhance Internet
technology for the benefit of the business.
Electronic Business refers to the processes of
- Purchase and sale of goods
- Customer service
- Collaboration with partners
- Marketing
- Logistics
Which are made using information and
communication technologies.
Business Models.
E-commerce eases the creation of new
business models.
A business model is a strategy to generate
income and profits for the company, the
cornestore of a business plan.
It must respond at least to
- Generation of income and benefits
- Definition of tasks
- Configuration of technological resources
- Marketing
- Generation of costumers
Electronic Commerce (e-business)
Electronic commerce describes the process
of purchase, selling, transferring or
exchanging products, services or information
via computer networks, including the
internet.
Also the electronic commerce is any activity
that involves companies that interact and
do business by electronic means, either
with clients, or between them, or with
organizations or the administration.
E-commerce
Business
Models
Marketing
Online
Freemium
Suscribtion
Payment
for
advertising
Afilliation
Main e-commerce Business Models.
Mobile Commerce (m-commerce)
Mobile commerce refers to
transactions and activities
carried out using wireless
networks: mobile, cellular and
wireless such as wi-fi or WiMAX.
Mobile commerce is the type of
e-commerce where operations
are carried out through mobile
devices: telephones, tablets,
PDAs (Personal Digital Assistant)
and laptops.

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Three Key Digital Business Models and Trends

  • 2. Fundamental Digital Business Models There are three fundamental digital business models: • e-business. • e-commerce. • m-commerce. E-Business E-Commerce M- Commerce
  • 3. Three key trends in Digital Business The McKinsey consultancy, in its report published in May 2012 Mckinsey Global Survey recomends to managers take on three key trends in digital business. • Big data and analytics • Digital marketing • New delivery platforms like cloud computing and mobility.
  • 4. Electronic Business (e-business) The term e-business was coined by IBM (International Business Machines) in 1996. It was then redefined in 2001 as a business process transformed to enhance Internet technology for the benefit of the business. Electronic Business refers to the processes of - Purchase and sale of goods - Customer service - Collaboration with partners - Marketing - Logistics Which are made using information and communication technologies.
  • 5. Business Models. E-commerce eases the creation of new business models. A business model is a strategy to generate income and profits for the company, the cornestore of a business plan. It must respond at least to - Generation of income and benefits - Definition of tasks - Configuration of technological resources - Marketing - Generation of costumers
  • 6. Electronic Commerce (e-business) Electronic commerce describes the process of purchase, selling, transferring or exchanging products, services or information via computer networks, including the internet. Also the electronic commerce is any activity that involves companies that interact and do business by electronic means, either with clients, or between them, or with organizations or the administration.
  • 8. Mobile Commerce (m-commerce) Mobile commerce refers to transactions and activities carried out using wireless networks: mobile, cellular and wireless such as wi-fi or WiMAX. Mobile commerce is the type of e-commerce where operations are carried out through mobile devices: telephones, tablets, PDAs (Personal Digital Assistant) and laptops.