E-business, e-commerce, and m-commerce are three fundamental digital business models. E-business refers to business processes transformed through internet technology for purchase/sale, customer service, collaboration, and marketing. E-commerce describes purchase/sale, transfer, or exchange of products/services/information via computer networks and the internet. M-commerce refers to transactions and activities carried out using wireless networks through mobile devices like phones, tablets, and laptops.
2. Fundamental Digital Business Models
There are three
fundamental
digital business
models:
• e-business.
• e-commerce.
• m-commerce.
E-Business
E-Commerce
M-
Commerce
3. Three key trends in Digital Business
The McKinsey consultancy, in its report
published in May 2012 Mckinsey
Global Survey recomends to managers
take on three key trends in digital
business.
• Big data and analytics
• Digital marketing
• New delivery platforms like
cloud computing and
mobility.
4. Electronic Business (e-business)
The term e-business was coined by IBM
(International Business Machines) in 1996. It
was then redefined in 2001 as a business
process transformed to enhance Internet
technology for the benefit of the business.
Electronic Business refers to the processes of
- Purchase and sale of goods
- Customer service
- Collaboration with partners
- Marketing
- Logistics
Which are made using information and
communication technologies.
5. Business Models.
E-commerce eases the creation of new
business models.
A business model is a strategy to generate
income and profits for the company, the
cornestore of a business plan.
It must respond at least to
- Generation of income and benefits
- Definition of tasks
- Configuration of technological resources
- Marketing
- Generation of costumers
6. Electronic Commerce (e-business)
Electronic commerce describes the process
of purchase, selling, transferring or
exchanging products, services or information
via computer networks, including the
internet.
Also the electronic commerce is any activity
that involves companies that interact and
do business by electronic means, either
with clients, or between them, or with
organizations or the administration.
8. Mobile Commerce (m-commerce)
Mobile commerce refers to
transactions and activities
carried out using wireless
networks: mobile, cellular and
wireless such as wi-fi or WiMAX.
Mobile commerce is the type of
e-commerce where operations
are carried out through mobile
devices: telephones, tablets,
PDAs (Personal Digital Assistant)
and laptops.