If Social Media were like high school (and of course it is!) – blogs would be the super smart keeners who sit in the front of the class; Twitter would be the prom queen; and Facebook would be the kid who’s tuned into all the gossip.
In many ways Facebook has grown beyond its initial appeal to college students looking to connects with fellow students across the university landscape. It is now being used as a legitimate business tool. Although many Brands are using it to successfully engage users there are some potential pitfalls which we will look at as part of the overall social media strategy. Facebook is arguably the number one social networking site on the web right now but that’s not to say that there isn’t some up and coming site which will supplant Facebook in the short medium or long-term. So brands should not just build a "Facebook" strategy but use it as another tool in their overall Social media strategy.
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