This document discusses how Generation Y, also known as millennials, have different behaviors than previous generations due to being raised with technology and video games. It notes that the Iron Man video game made more money than the movie on its opening weekend, suggesting Generation Y engages with media differently. The document argues Generation Y does not shop at malls, buy books at bookstores, pay attention to traditional marketing, go to movie theaters regularly unless it's a blockbuster, or watch TV in the same way. It claims businesses are losing money by not understanding how to reach Generation Y, and provides examples of companies that have adapted well to this new generation.

1. How Much Money Are You
Losing Because You
Don’t Understand Gen Y?
by Brad Szollose
How Technology Transforms Culture and Behavior, andHow Technology Transforms Culture and Behavior, and
Impacts Sales, Customer Interaction and Expectations Impacts Sales, Customer Interaction and Expectations

2. Images of Iron Man and Iron Man
Video Games are the property of
Marvel Entertainment and SEGA
Corporation respectfully.
Images in this presentation are
used for educational purposes
only. Each brand logo is the property
of their respective owners.
No copyright infringement intended.
COPYRIGHT:

3. In May of 2008, the movie
Iron Man was released.
Baby Boomers jumped for joy.

4. Iron Man grossed almost $100 millionIron Man grossed almost $100 million
at the Box Office during its first weekend.at the Box Office during its first weekend.

5. After 45 years, the Iconic Super HeroAfter 45 years, the Iconic Super Hero
(a big part of the male Baby Boomer’s childhood),(a big part of the male Baby Boomer’s childhood),
was finally a reality...was finally a reality...

6. However...However...
The Iron Man videoThe Iron Man video
game made $200 Milliongame made $200 Million
the same weekend.the same weekend.

7. Why is NO ONE
talking about this?
QUESTION:

8. Is it possible that a NEW GENERATION
does everything differently because
of video games?

9. Let’s Explore how Technology
Influences Behavior
...and Impacts Sales
and Marketing.

10. This was the most interactive
toy a Baby Boomer could have...

11. But anyone born after 1977 was
raised playing Video Games.

12. They Are Called
Generation Y,
Millennials,
Digital Natives
and GAMERS.
Born
Around

13. MOST Businesses
assume Generation Y
is this...
Image courtesy of imagerymajestic at FreeDigitalPhotos.net

14. When in FACT, Generation Y justWhen in FACT, Generation Y just
STARTED turning 40!STARTED turning 40!

15. Why does ANY
of this Matter?

16. What if Video Games and Computers
have changed People’s Behavior?

17. “Whenever we begin to use
‘intellectual technologies’ such
as computers — tools that
extend our mental rather
than our physical capacities...”
Continued on
Next Slide...

18. “...we inevitably begin to take on
the qualities of those technologies.”
Daniel Bell, sociologist
“Is Google Making
Us Stupid”
by Nicholas Carr
Atlantic Monthly
July/Aug 2008

19. Generation Y DOES NOT...
1. Go Shopping at The Mall
2. Go to Bookstores to BUY BOOKS!
(Bookstores are where you get coffee)
3. Pay Attention to Marketing
4. Go to Movie Theaters
(Unless it’s a blockbuster like Iron Man)
5. Watch TV in a Traditional Way

20. How Much Money Are You
Losing Because You
Don’t Understand Gen Y?

21. Remember THIS?

22. How about this?

23. How many Boomer Brands have
to die out before we realize there
is a different customer out there?

24. Here are Companies That Adapted...

25. 10,000 Baby Boomers are just
beginning to retire EVERY DAY in
The United States alone...

26. Guess WHO is about to be
Your ONLY market?

27. Think you can ignore this any longer?

28. Generational Misunderstanding
causes lower production, lost sales
and lost retention...
and NO Legacy.

29. Wouldn’t you
rather have a
Competitive Edge?
QUESTION:

30. Gen Y Workshops
Killer Keynotes
Behavioral Coaching
Brad Szollose Web Pioneer, Award-Winning Author,
International Bestseller, Business Consultant
Want to Learn
the Secrets to
Reaching a New
Generation?

31. Why else would
these organizations
choose to work
with Brad?
* This is a partial list. Testimonials available upon request.

32. by Brad Szolloseby Brad Szollose
From Woodstock to WikipediaFrom Woodstock to Wikipedia
Available in major bookstores, on Amazon and for Kindle, Nook, iPad and Sony eReaders.

33. Want the Secrets to Selling,Want the Secrets to Selling,
Marketing and ManagingMarketing and Managing
a New Generation?a New Generation?
info@liquidleadership.cominfo@liquidleadership.com
or 917-405-5930or 917-405-5930
or 917-405-5930or 917-405-5930
Ask for your FREE Report: What Every Business Needs To Know About Generation Y