A graduate of Binghamton University, Bradley "Brad" Berfield holds a master of business administration. He is a Charlotte, NC resident and served as the director of distribution at Wegmans Food Markets. Bradley Berfield also served as vice president at Coldwater Creek, Inc.. Coldwater Creek is a retail business that sells clothing, accessories, and shoes for women. Attracting customers isn't always easy, and sparking their interest can be achieved through a few specialties and features. For example, in a retail business, a person might be more tempted to become a customer if they try a product before buying it. This can help businesses get feedback if they have a new product online and are closer to purchasing it. This strategy is often used at ice cream shops or coffee or juice bars. During the pandemic, a good way to attract customers is to let them know that they are entirely safe in the store or business. To do that, a business can communicate the safety and health measures that they'll encounter and how the business works to protect them.

1. Attracting Customers in Retail Businesses
Bradley Berfield

2. Introduction
A graduate of Binghamton University, Bradley "Brad" Berfield holds a master of
business administration. He is a Charlotte, NC resident and served as the
director of distribution at Wegmans Food Markets. Bradley Berfield also served
as vice president at Coldwater Creek, Inc.. Coldwater Creek is a retail business
that sells clothing, accessories, and shoes for women.

3. Attracting customers isn't always easy, and sparking their interest can be
achieved through a few specialties and features. For example, in a retail
business, a person might be more tempted to become a customer if they try
a product before buying it. This can help businesses get feedback if they
have a new product online and are closer to purchasing it. This strategy is
often used at ice cream shops or coffee or juice bars.

4. During the pandemic, a good way to attract customers is to let them know
that they are entirely safe in the store or business. To do that, a business can
communicate the safety and health measures that they'll encounter and
how the business works to protect them.