1. Neil Mortimer
@neil_a_mortimer
Getting the Business Model Right
for SMEs

2. SMEs
Market Research!
Measurable Benefits
• Outcomes
• Financial (costs, efficiencies, revenue)
• Qualitative (user experience, job satisfaction)
Where’s the evidence?
• evaluation, professional endorsement, testimonial
Who benefits?
Who pays?
• Who can afford to pay?
• Who is willing to pay?

3. Health & Social Care
Have you really understood the problem to be
solved?
• Cause vs trigger vs symptom
Have you described it clearly to potential
developers?
Do you know how much the problem costs?
Co-design & co-production work both ways
• Be prepared to work in partnership with SMEs
• Foster a dialogue between the SME and end users
/ beneficiaries
• You own the problem; let them own the design