Dawn cooper and jason burg

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Commercial capability is an organization's ability to generate revenue and profits. Developing strong commercial capabilities requires understanding customer needs and how to meet them while also running efficient operations. Organizations should view commercial capability development from an organizational development perspective that focuses on aligning business strategies, structures, processes and culture to maximize value for customers and financial returns.

Technology

Commercial Capability – An OD
Perspective
Dawn Cooper & Jason Burg,
Caja Group
June 26th 2017

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