1. D.BOBBY
CHOI
Digital Marketing
and
Design Professional
Graphic | Web Design
Marketing Automation
Account Management
Digital Content Marketing
TECHNICAL SKILLS
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
DREAMWEAVER
WEB DESIGN
MARKETING AUTOMATION
In the age of digital marketing and marketing automation, one needs to play many
different roles to be part of an effective marketing campaign. A “go-between” or a
“translator” from the creative, the technical, and the analytic side is a necessity for a
fast paced team. An eye for good design, the technical knowledge and right steps to
implement to the right market for a successful campaign. As a business to business
marketing automation and design professional with over 10 years of experience in
design and over 4 years of experience in marketing automation, content management,
and client relations management, I have worn many hats and have filled many roles.
With my knowledge in these various roles, I am seeking a team that can see the
value of a candidate with such a skill set.
E X P E R I E N C E
S U M M A R Y
Campaign Designer | IBM | MarketSource
April 2011 - October 2015
Graphic Designer | Freelance Work
May 2003 - Present
Worked with clients in a wide range of local businesses and promotion
companies. Brand, re-brand as well as design and update marketing
materials in digital and print format. This role required thinking creatively
and effectively to produce new ideas and concepts to ensure accurate
results and client satisfaction. At times working with clients with very little
knowledge of their needs and helping them work their way through the
complex world of marketing.
Graphic Designer | Lit Support | Document Technologies
May 2003 - April 2011
Worked in the legal industry to provide a wide range of services including,
litigation support, image manipulation, large scale print projects and
designed presentations for the courtroom as well as the conference room.
Working with paralegals, legal secretaries as well as attorneys to ensure
that every project met the requesting attorney’s strict standards.
E D U C A T I O N
Living Arts College| Wake Forest | NC
Digital Media | Graphic Design
Sept 2001 - May 2003
D. Bobby Choi
Raleigh, NC
C O N T A C T
bobbyc1977@gmail.com
linkedin.com/in/bobbychoi
EXPERTISE
Worked daily with the IBM Global Marketing team to create and edit
pre-made digital marketing content to be integrated, loaded and managed on
Novitex’s Co-Marketing Center, and later SharedVue (now Zift Solutions)'s
Digital Content Marketing automation tool. Materials included email
campaigns, event campaigns, social media and assets in multiple languages.
Using Adobe CS and my knowledge in design as well as marketing
trends to collaborate with clients to create an effective solution for the
clients specific needs. whether its designing materials for branding
purposes or print or digital assets for a world-wide marketing campaign.
Collaborated with IBM brand managers and SharedVue (Zift Solutions) to
develop Digital Content Marketing, marketing automation tool for launch in
2015.
Lead a large migration of marketing materials from the previous
Co-Marketing Center tool to the new platform. Diligently worked with
brand owners and campaign managers to ensure 1000’s of materials were
migrated, working properly and continuously worked with them to create
new content and marketing strategies.
Liaison to brand managers of numerous IBM products such as Cloud,
Mobile, Storage, Flash, LinuxONE, Spectrum, Hardware, Software, and
Big Data.
Tested and ironed out unnecessary features of the Co-Marketing Center
tool as well as expand on the existing features for broader use which
helped raise client participation.
MS OFFICE
HTML CSS