2. WHAT IS
SOCIAL MEDIA?
Social media can be
defined as the
use of online media
(personal websites, blogs,
networking sites, videos,
etc.) that enable people
to interact and have a
dialogue with other users.
3. It is a CONVERSATION that is taking place ONLINE.
4. There are more than 200popular
social networking websites available online.
16 of these have more than 100 million active users per site!
5. As of May, 56% of Americans (that is over 156 million
people) have a profile on a social networking site
and are sharing their lives with other users.
18 – 29 year olds: 83%
30 – 49 year olds: 77%
50 – 64 year olds: 52%
65 years old or more: 32%
And it’s
not just for
teenagers
either!!!! }
22% of Americans (that is over 68 million people)
use social networking MULTIPLE times per day!
12. WHY WOULD
MAJOR HEALTH PARTNERS
CARE ABOUT SOCIAL MEDIA?
Users (aka our patients and their families) are
already posting their thoughts,
experiences, complaints and stories
about MHP and sharing them instantly
with thousands of other people!
13. Twitter
is an online social networking
and microblogging service
that enables its users to send
and read posts of up to 140
characters
14. Tweet =
is a posting
made by a
user.
Follower =
a user that is
“following” (or
subscribed) to
another user.
106,000,000
users in United States
400,000,000
Tweets sent daily
1,000
Hospitals using Twitter
20
Indiana hospitals
use Twitter
15. A free social
networking site
intended to connect
friends, family, and
business associates.
1,292 hospitals
are on Facebook
17. Friend:
When two FB
users “friend”
each other, it
means that they
willingly
subscribe to
updates the
other person
posts.
18. News Feed:
The first screen
a FB user sees
when logging
into Facebook.
It displays
updates from
all of their
“friends” and
fan pages.
19. Fan page:
A page that a
business,
organization or
group has been
created to
promote,
educate and
update users
about activities
at their business
(free).
20. Fan: A Facebook user that has “liked” a fan page in order to receive
updates about the business, organization or group.
21. How do we
reach Facebook
users?
Free advertising
Paid advertising
22. Over 50
photo albums
Over 100 events
have been posted
15 - 20 posts
(average) are posted to our
wall monthly
23. 304
Average # of fans who see
our posts
1,797 fans
647 fans
are 45 years old +
916 fans
are 25 - 44 years old
792 – Fans Shelbyville
152 – Rushville
118 - Greensburg
3,544 check-ins
24. 174,000,000
active users in the US
3,600,000
users in INDIANA
1,120,000
users within 50 miles
of Shelbyville
17,200
users within 10 miles
of Shelbyville
28. Is advertising
expensive?
No!
Instead of paying for
advertising that we can not
track (newspaper, posters),
we pay for advertising that
allows us to target and
track.
Example =
Newspaper ad (one time) $650
Facebook ad (per click) $2.50
A report would tell us that 150 people
have clicked on our ad and 1,500 people
viewed it. The total cost for the ad would
be $375.
29.
30. 25,370
Users (fans and non-fans) were
exposed in the past month
489
Users were engaged with us…
This means 489 unique people
liked, commented, shared or
clicked on a post.
7,514
clicks on our posts, page,
events or photos
5,932
Users (fans and non-fans) were
from Shelbyville
31. Our social media
goal…is not to
control the
conversation
it is to…
enable
influence
inspire
educate
32. People don’t care about our ads.
They care about what their friends THINK.
Social media allows MHP to be involved
in the conversation.
It is no longer a monologue – it can
become a dialogue.
33. Social media is a fundamental
shift in the way we
communicate.
34. Online conversations
are going to happen
with or with out us.
In order to reach outstanding customer service,
we must know what people are saying about
Major Health Partners.
