How to use Live Video in Content Marketing

•Download as PPTX, PDF•

0 likes•1,027 views

My talk from BrightonSEO 2018, showcasing our live video attempts and what we learnt about how to use live video as part of a content marketing strategy.

Marketing

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHO AM I?
Bobbi Brant
Head of Creative at
Kaizen
SEO based Content
Marketing Agency

#brightonSEO@bobbibrant #brightonSEO@bobbibrant

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
And here began my
Live Video adventure

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“78% of online audiences are
already watching Facebook Live
content and 81% watched more
live videos in 2016 than 2015.”
Livestream.com

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
1st Attempt

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
25% higher impressions
than average tweet
375% higher
engagements than
average tweet
16% click through rate
2 and a half minutes longMax 20 viewers whilst live

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
2nd Attempt

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
38% higher impressions
than average tweet
1050% higher
engagements than
average tweet
7% click through rate9 and a half minutes long
106 views within 24 hours

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
@kaizen_agency

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHAT DID WE LEARN ABOUT
LIVE VIDEO?

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
It’s Easy

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
It’s Cheap

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“90% of Facebook Live viewers
say video quality is the most
important aspect”
Livestream.com

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
It’s Great Supporting Content

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHAT COULD YOUR LIVE VIDEO BE?

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
PRODUCT LAUNCHES

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
USE LIVE VIDEO TO LAUNCH LINK
BUILDING CONTENT

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
COMPETITIONS

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“Ads associated with live video
content delivered a 94%
completion rate”
FreeWheel Media

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
CONVERSING WITH YOUR AUDIENCE

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“87% of audiences would rather
watch online videos than
traditional TV if they get more
Behind the Scenes content.”
Livestream.com

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
4 TOP TIPS FOR LIVE VIDEO SUCCESS

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T JUST STREAM – PROMOTE IT

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T BE SCRIPTED – BE
PREPARED

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T SET TIMES – SET SECTIONS

#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T GO IT ALONE – HAVE HELP!

#brightonSEO@bobbibrant
BONUS TIP - HAVE A FOLLOW UP PLAN
Around 80% of viewership was after the
live stream

#brightonSEO@bobbibrant
THANK YOU
www.kaizen.co.u
k
@bobbibrant
http://bit.ly/brighton-live-video

Blinkist is a content company and for the past two years, we have been focusing on how to produce content that will perform in our acquisition campaigns. Paid Content Distribution is not an easy channel, there are many variables to take in consideration: from the native advertising platforms and their inner workings (Outbrain, Taboola, RevContent) to landing page optimisation. Find out all about Blinkist’s journey through the world of paid content and how we managed to make this medium one of our biggest channels for mobile acquisition.

Create Better Brand Content…All Year Long

Cision

Start preparing now for 2017! Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing. Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to: - Better plan outreach initiatives with a centralized content plan - Maximize engagement through strategic content distribution - Avoid legal pitfalls and what you can do with your content - Increase online discoverability through content promotion Don’t get left behind – start preparing for 2017 now.

Put your audience first - Rixxo Figaro Digital Summit Keynote 2017

Rixxo Ltd (formerly Social Response)

SEO - Moving the dial #BrightonSEO - September 2016

Berian Reed

73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads. And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste? Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.

How to Leverage Content Curation in SEO #BrightonSEO

Aleyda Solís

Why is Big Data Important?

Lee Bogner

Presentation by CIO and Professor Lee Bogner - originally presented at the All Analytics Academy Big Data and Customer Experience Event Oct 2013 Lee Bogner is Professor of ECommerce, Information Technology and Business Analytics at Hofstra University’s Frank G. Zarb School of Business; is Global ECommerce Solutions Architect at Johnson & Johnson Consumer Products and is former head of ECommerce at Bed Bath and Beyond's buybuyBABY.com, CIO at Real Savvy Media (Disney) and MKAgency. See http://slideshare.net/leebogner for Lee Bogner’s slideshare presentations on data analytics, digital marketing, eCommerce and social media technologies for business. “Why is Big Data Important as input to derive analytical insight for marketing-driven technologies, understanding customer behavior and to delight customers?” Presented at Hofstra University HUSU Entrepreneur Club Conference October 5, 2013 Boosting the Customer Experience With Big-Data: Today’s world of the customer is new, exciting and different. Always on, cell phones, QR codes, 24x7 Internet, tablets, interactive kiosks, digital signage and highway billboards, mobile apps, social apps, Social TV, cloud computing, intra-company collaborative forecasting and planning, vendor management inventory, supply chain optimization, rich streaming media – dare I say it’s not your Daddy’s Madison Avenue? To claim that for most organizations, this has been a major disruption is an understatement. Reaching today’s consumers, serving today’s pro-sumers, delighting today’s customers, has always required a plan, channel management and measurement. We’ve had data and information since the dawn of time, and certainly the dawn of the computing age. Businesses have coped with the mainframe era, local area networks and client server, the Internet age, the evolution of social networking and now the emergence of an “always on” business world, and now personal life style choice. But how do you cope when the amount, speed and methods of consumer touch points and information choice has expanded to seemingly unlimited proportions? Consumers have a lot to say. And they are saying it! Global business competition has blurred work-personal- life blurred with “follow-the-sun” demands. And all the data. And it’s Big! • How do you tame Big Data? And put Big Data to work for you and your customers? • Who is doing what? And how? And how has that helped tame, satisfy and delight data-savvy consumers? • Learn how the innovators, early adopters, the mainstream and the laggards are dealing with these transformative changes. And perhaps how you may make the changes you need to tame Big Data! ::::: Why is Big Data Important as input to derive analytical insight for marketing-driven technologies, understanding customer behavior and to delight customers Hofstra Univ Entrepreneur Club Conference presentation by Lee Bogner 20131005

Go videoajinkyasukhatme

[Webinar] The 5 Steps to a High-Converting Social Media Campaign

Unbounce

Tweets, shares, favorites, likes... Are these business metrics, or bake sale items? They’re real metrics alright, and they’re important like your pancreas. But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line? In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment. You'll learn: - How to boost social reach and clicks without blowing your spend - How to make sense of the social KPIs that affect your revenue - How to convert social media visitors to leads, sales and signups using landing pages ...plus, much more!

The 3 Landing Page Mistakes That 98% of Marketers are Making (and how to fix ...

Unbounce

Let's fix your landing page mistakes! Unbounce Co-Founder Oli Gardner will show you exactly what marketers are doing wrong. And more importantly, you'll learn the 3 ridiculously simple principles that will fix your landing pages, and increase your conversion rates. You'll learn why... - The Attention Ratio on your page is killing conversions - Your page layout ruins its readability and adds confusion - Poor Conversion Coupling is making your visitors run away

Effective zero-volume keyword research and why it’s important

Mark Williams-Cook

SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022

SophieBrannon

Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you. From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful. https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/

SEO Strategy: Where The F**K Do I Even Start? by Sophie Brannon

Absolute Digital Media

Effective zero-volume keyword research and why it’s important

Mark Williams-Cook

Boost Your Biz - Leveraging Visual Content for Growth

Jared Brick

Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...

Wild Apricot

If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media. In this free webinar, you will learn: - 7 common pitfalls that make your social updates less effective, and what to do instead - The real strategies that nonprofits use to find success through social media - A simple process to create engaging content on social media that your members and donors will love

Bc socialmediasummit 26062015Be Connect

Brighton SEO October 2022: How your website impacts the planet - and what yo...

Stuart Davies

Stu Davies, Head of Agency from Creative Bloom, local surfer and environmental campaigner slides from his talk from Brighton SEO October 2022. It is estimated the internet accounts for 4% of Greenhouse gas emissions. As SEOs, we can play a crucial part in making the internet an energy-efficient place and do our bit to reduce that impact. Stu talks through that impact and how SEOs can help make the world greener and still deliver great rankings.

How to Use Search Intent to Dominate Google Discover

Felipe Bazon

Bobby Isaacson' APNA Presentation: How To Leverage Social Media

Bobby Isaacson

Get The Look: Improve the Shopper Experience with Visual Search Optimization ...

Joelle Irvine

Joelle shows how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she also shares actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words. See blog post on Bookmark This: http://bit.ly/2KBz1Jk - Presented at MozCon 2019.

Facebook TV - How To Maximize Your Reach & Results Using Video - MARI SMITH #...

Mari Smith

Facebook is aggressively growing Live video into the next generation digital television network. And, video ads on Facebook perform better than any other ad type. What does this mean for marketers? There is a golden window of opportunity right now for savvy brands and businesses to stand head and shoulders above the competition with a robust and compelling video strategy. But it's not just standalone video; the strategy must be holistic and include personalized, end-to-end customer experiences. In this lively session, world renowned Facebook expert, Mari Smith, will walk you through case studies and specific steps to achieving maximum results and ROI. Hear Mari Smith LIVE on Tuesday, September 26th, 2017 at 10:30 AM in room East 157 and again for an Encore session at 1:00 PM in East 151. If you were not able to catch these sessions, HubSpot will be making replay videos available for all attendees. Thank you!

The future of content marketing v2iAcquire

Phil Pallen PPT Biography and Interviews

travisomalana

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

My Personal Brand Exploration by Mariano

marianooscos

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

FullSail: HOF - Presentation Phil Pallen

travisomalana

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Recently uploaded (20)

Phil Pallen PPT Biography and Interviews

Is AI-Generated Content the Future of Content Creation?

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

SEO as the Backbone of Digital Marketing

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

A Guide to UK Top Search Engine Optimization

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Digital Marketing Training In Bangalore

Monthly Social Media News Update May 2024

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

15 ideas and frameworks on the art of storytelling

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

My Personal Brand Exploration by Mariano

Coca Cola Branding Strategy and strategic marketing plan

Marketing as a Primary Revenue Driver - Lee Levitt

FullSail: HOF - Presentation Phil Pallen

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

The Old Oak - Press Kit - Cannes Film Festival 2023

How to use Live Video in Content Marketing

1. Bobbi Brant @bobbibrant KAIZEN How to Use Live Video in Content Marketing http://www.slideshare.net/bobbibrant

2. #brightonSEO@bobbibrant HOW TO USE LIVE VIDEO IN CONTENT MARKETING Bobbi Brant

3. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHO AM I? Bobbi Brant Head of Creative at Kaizen SEO based Content Marketing Agency

4. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

5. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

6. #brightonSEO@bobbibrant #brightonSEO@bobbibrant And here began my Live Video adventure

7. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “78% of online audiences are already watching Facebook Live content and 81% watched more live videos in 2016 than 2015.” Livestream.com

8. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

9. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 1st Attempt

10. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHICH PLATFORM SHOULD YOU USE? Whichever one makes sense for your brand

11. #brightonSEO@bobbibrant

12. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

13. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 25% higher impressions than average tweet 375% higher engagements than average tweet 16% click through rate 2 and a half minutes longMax 20 viewers whilst live

14. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 2nd Attempt

15. #brightonSEO@bobbibrant

16. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

17. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 38% higher impressions than average tweet 1050% higher engagements than average tweet 7% click through rate9 and a half minutes long 106 views within 24 hours

18. #brightonSEO@bobbibrant #brightonSEO@bobbibrant @kaizen_agency

19. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHAT DID WE LEARN ABOUT LIVE VIDEO?

20. #brightonSEO@bobbibrant #brightonSEO@bobbibrant It’s Easy

21. #brightonSEO@bobbibrant #brightonSEO@bobbibrant It’s Cheap

22. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “90% of Facebook Live viewers say video quality is the most important aspect” Livestream.com

23. #brightonSEO@bobbibrant #brightonSEO@bobbibrant It’s Great Supporting Content

24. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.” Livestream.com

25. #brightonSEO@bobbibrant #brightonSEO@bobbibrant WHAT COULD YOUR LIVE VIDEO BE?

26. #brightonSEO@bobbibrant #brightonSEO@bobbibrant PRODUCT LAUNCHES

27. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

28. #brightonSEO@bobbibrant #brightonSEO@bobbibrant USE LIVE VIDEO TO LAUNCH LINK BUILDING CONTENT

29. #brightonSEO@bobbibrant #brightonSEO@bobbibrant COMPETITIONS

30. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

31. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “Ads associated with live video content delivered a 94% completion rate” FreeWheel Media

32. #brightonSEO@bobbibrant #brightonSEO@bobbibrant CONVERSING WITH YOUR AUDIENCE

33. #brightonSEO@bobbibrant #brightonSEO@bobbibrant

34. #brightonSEO@bobbibrant #brightonSEO@bobbibrant “87% of audiences would rather watch online videos than traditional TV if they get more Behind the Scenes content.” Livestream.com

35. #brightonSEO@bobbibrant #brightonSEO@bobbibrant 4 TOP TIPS FOR LIVE VIDEO SUCCESS

36. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T JUST STREAM – PROMOTE IT

37. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T BE SCRIPTED – BE PREPARED

38. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T SET TIMES – SET SECTIONS

39. #brightonSEO@bobbibrant #brightonSEO@bobbibrant DON’T GO IT ALONE – HAVE HELP!

40. #brightonSEO@bobbibrant BONUS TIP - HAVE A FOLLOW UP PLAN Around 80% of viewership was after the live stream

41. #brightonSEO@bobbibrant WHILST I HAVE YOU… • Automatically finds your PR coverage and showcases its real value and contribution to your SEO and brand visibility • Reports on traffic, shares and link metrics to create a real-time lookbook of your coverage http://coveragetracker.io

42. #brightonSEO@bobbibrant THANK YOU www.kaizen.co.u k @bobbibrant http://bit.ly/brighton-live-video

How to use Live Video in Content Marketing

Recommended

Recommended

More Related Content

Similar to How to use Live Video in Content Marketing

Similar to How to use Live Video in Content Marketing (20)

Recently uploaded

Recently uploaded (20)

How to use Live Video in Content Marketing